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Hyundai Electric Cars

Hyundai Says to Expect Car Soon, Likely a Plug-in

By Nick Chambers · 17, 2011

The 2011 Hyundai Hybrid looks poised to the company’s first mass-market vehicle.

Although Hyundai’s strategy has been more on making the highest mileage vehicles they canfrom the Sonata Hybrid to an upcoming Prius-killer that doesn’t electric cars are out for the brand. In according to Mike O’Brien, Head of Product Planning, we can an announcement very soon the introduction of Hyundai’s first plug-in vehicle.

Our technology development in hybrids was to address the issue of future deployment, O’Brien said to on the sidelines of the Detroit Auto last week. Other hybrid systems were in such a way to not allow them to develop plug-in hybrids. For the Hybrid to become a plug-in really all we need are bigger basic technology platform is designed to support a plug-in

Hyundai Electric Cars

According to O’Brien, the reason has been late to the plug-in isn’t so much for a lack of but because of market strategy. other manufacturers we have an EV program with demonstration in service in Seoul, South and there will be more he said. We have a lot of active RD going on in plug-ins, the question is in terms of timing of release.


We want our product to be worthy on its own independent of incentives.

Critically for us, we have intended to front more of our advanced RD efforts in the on things that we can bring to in the future and we have spent a lot of our on advanced technology development, O’Brien in explaining why there been as much focus on plug-ins to market immediately. But in of overall balance, we tilted our to what we could do as soon as to gain a competitive advantage.

Basically we pushed our brand our in the of core model fuel

But it appears Hyundai’s plug-in is poised to come to an imminent end that O’Brien tossed out carrot, saying Look for very soon, potentially one of the auto shows in the next six to a year.

Hyundai Electric Cars

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