Infiniti Q50 (2013) e Q60 (2014) com motores Mercedes

15 Июн 2014 | Author: | Комментарии к записи Infiniti Q50 (2013) e Q60 (2014) com motores Mercedes отключены
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr

Infiniti Q50 (2013) e Q60 (2014) — com motores Mercedes

BLADERUNNER

A Infiniti poderб acabar.

Design nem sempre apelativo, leque de motores muito pouco atrativo, falta de notoriedade ao nнvel de motorizaзхes como acontece com a Toyota-Lexus ou a Honda-Acura, uma gama de produtos com lacunas, e uma estratйgia de markting deficiente, tкm sido fatores mais do que suficientes para o fraco sucesso da marca, especialmente em mercados fora dos EUA.

It may come as a surprise but the Infiniti Q50 sports sedan may have not made the waves it did at this year s Detroit Auto Show in fact, the whole Infiniti brand may have ceased to exist by now, according to Nissan vice president Andy Palmer. In an interview at the 2013 North American International Auto Show in Detroit, Palmer told Wards Auto that, when he expressed his doubt about whether the group would be better off without Infiniti and its ho-hum performance, CEO Carlos Ghosn challenged me and said We don t have to do Infiniti, you can cancel it if you want .

Despite Infiniti s ho-hum sales record, there is a good reason Palmer did not say yes : due to their high pricing and margins, premium brands bring in nearly half the profits of the mainstream parent automakers.

In order to do so, though, they have to be successful. Palmer could see a brighter future for Infiniti only if Nissan committed to do things in the right way.

Infiniti has nice premium cars but, frankly, they re kind of discount , said Palmer. And we ve been selling those cars over a period of 23 years with a Nissan-push mentality.

Keeping the mainstream and premium brands at a comfortable distance from each other is not an easy task but VW has done so with Audi.

Palmer figured that, if you can t beat or join them maybe you can hire the man who made this possible. In Audi s case, that man is Johan de Nysschen.

De Nysschen was head of Audi in the U.S. for seven years. During that period, sales increased from 77,917 units in 2004 to 117,567 in 2011 and the brand joined the ranks of BMW and Mercedes-Benz as a bona-fide premium manufacturer.

Nissan s VP wanted the best man at Audi ; but acknowledged that he wasn t going to get him unless you ve got some reason for him to come .

The deal included a joint venture with Daimler, relocating Infiniti s global HQ to Hong Kong and, thus, closer to the Chinese market, and giving the green light to the Q50 and the JX crossover.

After becoming Infiniti President on July 1st 2012, one of the first things de Nysschen asked was for the previously announced global sales target of 500,000 units annually to be pushed back a year, from 2016 to 2017.

I need some time; I don t want the volume pressure , he told Palmer. What I ll give you ultimately is a premium brand. And somewhere, by developing a premium brand, you re not going to be disappointed by the profitability and volume that comes.

Last year Infiniti shifted nearly 200,000 vehicles globally, so it was an ambitious target to begin with, even with four new models and a revamp of the existing range due in the next four years.

For the brand s new boss, reaching the 500,000 sales target in 2017 or 2020 is less important than developing the brand metrics which entrench Infiniti as an unquestioned member of the club of premium automotive brands. That is our mission.

Said mission may also include a new flagship placed above the M. Currently, it s not clear what segment it would be positioned though de Nysschen is adamant that it won t be an executive sedan to rival the Mercedes-Benz S-Class, BMW 7-Series or Audi A8.

That segment is stagnating , he commented. No, we plant to produce a very emotional car, very progressive, perhaps even provocative in design .

It will be positioned as a niche model in terms of pricing but, says de Nysschen, Many people would want it due to compelling features and design .

Now, we re just thinking out loud here but the new Infiniti boss, in his open letter explaining the brand s new naming strategy last year, talked about a new high-tech 550+HP performance flagship using a potent charged induction V6 .

Is there such an engine in Nissan s arsenal right now? You know the answer, and it lies under the hood of the GT-R. Moreover, in February 2012, Ghosn said about the possibility of Infiniti using the GT-R as a base for a model of its own: If your question is could we do that , I would say yes . All technologies developed for Nissan are available to Infiniti.

That s just educated guesswork (or wishful thinking), of course; the above statements really gets you thinking though, doesn t it?

INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr

crash

Cuidado com os tempos verbais.[;)]

O Ghosn considerou em 2009 acabar com a marca e deu carta branca ao vice-presidente da Nissan, Andy Palmer, para o fazer.

Mas a verdade й que ele decidiu manter a marca e comeзou a delinear nova estratйgia.

E essa estratйgia serб fortemente inspirada na que a Audi efectuou, para chegar ao nivel e imagem onde estб agora.

E isso significa maior distanciaзгo а Nissan, seja na estratйgia, seja no design, seja no desenvolvimento de produto.

A Audi tambйm conseguiu o seu espaзo. Apesar de ainda partilhar muito com a VW, apenas no seg. B e C temos grande promiscuidade.

Do A4 para cima, й tudo plataformas/arquitecturas prуprias da marca. E mesmo o R8 e Q7 vгo buscar o hardware desenvolvido a meias com outro tipo de players como Lamborghini e Porsche.

Se fosse para acabar com a marca, a Infiniti nгo teria contratado um dos responsбveis pelo crescimento da Audi nos EUA, e tambйm um dos arquitectos da estratйgia Audi: Johan de Nysschen.

O trabalho dele nгo serб diferente daquele que fez na Audi. Um plano a longo prazo (se nгo estou em erro, o plano colocado em marcha prolonga-se atй 2025), que nгo trata exclusivamente na obtenзгo de resultados comerciais, mas na construзгo da marca assente em produto.

E tal como na Audi, se conseguimos construir a marca, mantivermos o foco na execuзгo e criaзгo de produtos desejбveis, os resultados comerciais aparecerгo.

BLADERUNNER

Infiniti Q60 (o coupй) visto pela 1Є vez em testes.

INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr
INFINITI Q50 3.5 V6 Hybrid 364PS Auto Automatic 7-speed 4dr

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