Infiniti’s Q50 designed to court Gen X TribLIVE

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infinity Q50 Electric Cars

Infiniti’s Q50 designed to court Gen X

different, lot more fun’ changes at Kings Family

By Susan Carpenter

Published: Sept. 6, 2013, 8:57

For Infiniti, Q isn t just the 17th in the alphabet. It s a new direction for Nissan s Kong-based subsidiary. It was selected not Q connotes anything significant, but it is one of the only letters that t been claimed and commodified by a

For the foreseeable future, all Infiniti will start with Q, the first Q out of the gate: the 2014 Q50 sport sedan, which on sale in August with a price of $37,605, including and handling.

A more luxury-, performance- and version of Infiniti s best-selling the Q50 is available in an astounding 10 versions. It can be had as or all-wheel-drive and with an option of two — a perky 3.7-liter V-6 or an even hybrid. The latter pairs a V-6 with a 50-kilowatt electric to significantly improve the base s combined fuel economy from 23 mpg to 31 mpg.

My test car was a quick sport equipped with well-functioning shifters for its otherwise automatically seven gears, and Infiniti s new Adaptive Steering feature. The system uses a sensor to the angle of the steering wheel and the tires response for sportier It also enables drivers to from three steering — standard, soft or heavy — on personal preference and a predilection to or merely cruise.

Some of the compelling features in the Q50 relate to including a world-first technology a predictive forward collision that bounces a radar under the car in front of it to “see” s normally obscured for the driver two ahead, at which point it to alert the driver to take


infinity Q50 Electric Cars

Like most of the evolved in the Q50, the forward collision is easily turned off using a of screens — an 8-incher that as a display, and a 7-inch touch below it that operates the with intuitively organized, menus.

Despite its billing and true as a luxury sport sedan, the Q50 is a technologist s car, and not only its behind-the-scenes handling and safety Its Infiniti Connection system Facebook as an integrated app and allows feeds to be read to drivers and while driving with the of a button. Drivers can update status or comment on posts the car is parked.

Infiniti s connectivity focus is and social. Working hand in with the car s navigation feature, lets owners set geographic for their vehicles that, if by a babysitter or teen, automatically a text alert from car to a la Big Brother.

With Q, Infiniti is the auto maker to make a car specifically targets Gen X, and a nontraditional of luxury that enables expression, creativity and comfort.

Carpenter writes for The Orange Register.

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