Nissan’s Infiniti Begins Luxury Push With Q50 Sedan Bloomberg

16 мая 2014 | Author: | Комментарии к записи Nissan’s Infiniti Begins Luxury Push With Q50 Sedan Bloomberg отключены
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Nissan’s Infiniti Begins Push With Q50 Sedan

Motor Co. (7201) ’s Infiniti, larger German, Japanese and luxury brands, is replacing the G with the Q50 sports car as the company growth goals for its rechristened to better looks and technology.

The Q50 will be available as a 3.7-liter V-6 car and as a hybrid-electric, 3.5-liter engine Infiniti said today at the American International Auto in Detroit. Along with a “sculpted” exterior the car has automatic to aid steering for better handling and prevent lane swerving, said.

Nissan’s Hong Kong-based brand last month it would revamp model this year — Q for QX for light trucks — as of a growth push in the U.S. and In U.S. luxury-vehicle sales, ranks seventh, trailing Motoren Werke AG (BMW) ’s Daimler AG’s Mercedes-Benz, Motor Corp. (7203) ’s Honda Motor Co. (7267) ’s General Motors Co. (GM) ’s and Volkswagen AG (VOW) ’s Audi year.

“Infiniti has been since 1989, and it’s a largely U.S.-centric brand,” de Nysschen, Infiniti’s president, reporters in Detroit late “On the one hand this gives us opportunity, and on the other it also us back. If we want to be a major in the global stakes, we have to be successful in other global

Infiniti sales grew 22 to 119,877 last year, than half the U.S. reported by BMW, Mercedes and Model renaming is to be completed in the model year.


Carlos Ghosn, chief officer of Yokohama, Japan- Nissan, hired long-time executive de Nysschen last to revamp Infiniti and boost sales of the brand to 500,000 annually. Worldwide sales less than 200,000 in de Nysschen said.

Q50 and other new models will U.S. deliveries further in Ben Poore, head of U.S. sales said late without elaborating.

Nissan Infiniti’s global operations to Kong in May and plans to produce vehicles in China in 2014. sales in China, the biggest market for Infiniti, should 200,000 units by the end of the decade, de said.

Last month, became a separate corporate with Nissan, he said. To the appeal of its products in China and Infiniti will also be more high-output, small for its vehicles, hybrid systems and powertrains, he said, without

Executive’s Vision

“My vision for is to establish the company as a fully member of the club of premium brands in the world,” de Nysschen “I don’t know whether takes 10 years, 15 years or 20

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Nissan’s emphasis on increasing sales relates to the higher margins luxury cars

“The premium brands for about 12 percent of global worldwide, but almost 50 percent of profits,” de Nysschen said.

The planned to use a performance by Cirque du acrobats to debut the sculpted Q50 in Detroit. U.S. sales in mid-2013, the company said, giving prices.

The current G sedan and coupe are the brand’s top sellers in the U.S. a combined 59,844 sales year, almost half of U.S. 2012 deliveries.

name changes including the G Coupe becoming the Q60 and the M sedan the Q70, Infiniti said month. Among the brand’s the JX becomes the QX60; the EX will be the the FX is to be the QX70; and the full- sized QX vehicle will be the QX80.

U.S. headquarters for Nissan and are in Franklin, Tennessee .

To contact the on this story: Alan in Detroit at

To contact the responsible for this story: Butters at

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