All Tomorrow’s Parties L A Auto Show Party Preview Vanity Fair

30 Апр 2014 | Author: | Комментарии к записи All Tomorrow’s Parties L A Auto Show Party Preview Vanity Fair отключены

All Tomorrow’s Parties: L.A. Auto Show Party Preview


From Bentley Motors Inc.

Cold drinks, warm hors d’oeuvres, cool space, hot cars: must be a Bentley party.

As a loyal Vanity Fair reader, you’re aware of our participation in the swirl of soirees that surrounds events like New York Fashion Week, the Sundance Film Festival, and the Academy Awards. But there’s another party-ridden realm in which V.F. is immersed, and it begins this week and continues, sporadically, through April: the domestic auto-show circuit! This series of car-centric confabulations all start with preview days, during which thousands of dedicated automotive journalists are corralled into a convention center and forced to march tirelessly from display to display, attending a searing cavalcade of press conferences.

But immediately following this spectacular cortege, the journos are rewarded by being fêted at a myriad of exclusive events, each intended to showcase a particular automaker’s products, partnerships, and idealized brand image.

From Inside Line.

Mermaids pull laps and half-… guys twirl flames at Hyundai’s L.A. Auto Show party in 2010.

Hyundai: For the past few years, Hyundai has hosted a post-convention happy-hour party around the pool at the shabby-chic Figueroa Hotel. Last year’s event featured choreographed swimming girls in mermaid tails, topless dudes juggling fire, a private viewing of the company’s Elantra sub-compact, and Jeff Bridges and T. Bone Burnett performing songs from Crazy Heart . This year—Hyundai’s best ever in the U.S. market—the car-maker intends to up the ante with a bash at the Grammy Museum, featuring a highly awarded, multi-platinum RB artist, a drink made with blue curaçao, vodka, and Sprite, and the new Azera midsize mid-luxury sedan—which will be on view up on the museum’s roof.

Photo by Brett Berk.

Bijan (center) flanked by Jashmid “Jimmy” Delshad, mayor of Beverly Hills (right), and Richard Carter, head of communications, Rolls-Royce (left), at Rolls’s L.A. Auto Show party in 2010.

Rolls-Royce: Rolls-Royce and Beverly Hills are synonymous. So are Beverly Hills and Bijan—both the man and the eponymous Rodeo Drive boutique. So it was simply a function of the transitive property that last year’s L.A. Rolls bash was held in the perfumed, canary-yellow halls of his famous shop.

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But with Bijan’s tragic passing earlier this year, the torch has passed, and the imminent double-R chug-fest is to be held at the art gallery owned by celebrated portrait photographer Rankin. Mounted therein will be a selection of the 100 Rankin photos commissioned by Rolls to celebrate the 100th birthday of the “Spirit of Ecstasy” —the silvery flying lady that acts as the brand’s iconic hood ornament. Hear that popping noise? That is the sound of dozens of magnums of Rolls-Royce Water (a.k.a. champagne) being uncorked.

Cheers!

Porsche: To celebrate the introduction of the newest version of their tortoise-shaped, rear-engined, 911 sports car, the boy racers from Stuttgart are holding an “informal evening event” in a 35,000-square-foot, gilded, baroque, Spanish Colonial–style cathedral right in the center of downtown L.A.—one of the few buildings in the region that dates from before the 20th century. On hand will be both brand new 911s and classic examples from the model’s 49-year reign, as well as the usual cured meats and cocktails. Unusual for any party not held in your basement to celebrate your son’s 11th birthday, there will also be slot cars.

Yanking things back toward the … side of the celebration spectrum, Porsche is advertising the presence of driving simulators—which we hope will provide a safe venue for our long-held Celebrity/Porsche/D.U.I. fantasies.

From Bentley Motors Inc.

Your intrepid reporter gropes a vodka beverage, and the new Bentley Continental GT, at a party in New York earlier this year.

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