Answering the myths surrounding EVs is the biggest challenge …

12 Июн 2014 | Author: | Комментарии к записи Answering the myths surrounding EVs is the biggest challenge … отключены
VAUXHALL Ampera Electric Cars

Answering the myths surrounding EVs is the challenge for Vauxhall Ampera

THE biggest hurdle to overcome selling the Vauxhall Ampera is not the asking price but the many that surround electric .

Speaking exclusively to Car Dealer, for Opel brand communication in Rux, said: Before even ask about price, have a long list of about hybrid cars need to be addressed.

Before we Ampera, we did lots of research on myths and they range an electric vehicle will not in the rain to the misconception that an EV at home will use so much the wife can t use her hair dryer. And is before we even begin to about range anxiety and the that come with

Eduction is a key strategy for Opel/Vauxhall and learning begins at the dealership salespeople are required to go back to , as Rux puts it, in order to sell the car

First of all it is essential we pitch car at the right person. We don t want the to be a third car, we want it to be every day.

So we train to ask questions about where live, do they have a Is there a charging point at Then we get out a map and point to all the charging on the routes the customer most uses, says Rux.

If it all makes sense, that s we move away from offering the Insignia or Astra, we get the out and make it very clear how much the customer could over two or three years.

As as the customer sees the savings, the price doesn t matter any

Re-education doesn t stop at the floor as Rux reveals that mechanics must be correctly to handle the Ampera s Lithium ion packs.

It s a huge investment by Vauxhall and Rux or any other spokespeople available come up with an exact figure for all the additional training. Vauxhall only sold Amperas in Europe last that investment seems more risky.

The investment is Dr Christian Kunstmann, senior for GME electrification, told us. Mechanics, and salespeople will need training because we are entering a future. More and more will feature battery and soon enough, electric will become a common at many garages.


Despite the low uptake in sales, the Ampera boasts an impressive per cent market share in The jump to the Ampera is not as drastic as it is all-electric cars , adds

If we continue to educate customers the ease of owning something an Ampera, we will see the uptake This is just the start of technology for Opel, there be plenty more in the future.

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