Aston Martin for sale Opinion Motor Sport Magazine

27 Апр 2014 | Author: | Комментарии к записи Aston Martin for sale Opinion Motor Sport Magazine отключены
Mahindra's Halo concept

Aston Martin for sale

I if anyone else is feeling a of déjà vu as stories circulate Aston Martin, or at least of it, is up for sale once more.

Motor Sport readers as I do, I’m one of you could tell me how many the company has had in what will be its 100 year history – I’d wager averaging one a decade at least.

For who missed the story in the Financial . their information is that two are currently negotiating to buy half the from its current owner, Investment Dar. One, Mahindra, is the world’s largest manufacturer, the other a European group called Invest

Mahindra’s motives are not clear it may be as simple as wanting the company as a card, a high profile of gaining the attention of those not normally take too much of an Indian tractor maker. It may make up for the fact that not did its bid for Jaguar Land Rover it was won by its rival Tata Motors.

The FT that Mahindra has made the bid, said to be around million, but that Invest comes with the promise of a partnership with Mercedes-Benz. It to me and based on what appears to be known, it is this rather any presumably small difference in bid that is the critical factor. A extra money now will do to ensure the long term of one of our most coveted and beloved car


What Aston needs, and has ever since it was sold by in 2007, is not just money but to technology, production facilities, and above all the clout with that comes with a vast multi-national car company in camp. A Bentley engineer told me that when the was owned by Vickers he’d a colossal German OEM for some vital components and been out of the room. A year later and Volkswagen now at the helm, he was welcomed a long lost brother.

Mahindra's Halo concept

It is why almost all small, premium car are part of vast organisations: you cannot argue against the power of scale.

An Aston Martin tie-up Mercedes would be a good fit it was structured. Unlike Volkswagen owns Lamborghini, Bentley and and BMW which has Rolls-Royce and Mini, has no halo brands in its portfolio now its experiment has come to an unsuccessful There’s precedent too: and Aston Martin were to be talking back in 2009 to the that the latter’s awful SUV shown that year was on Mercedes GL-class architecture.

For now and officially at least, Aston is not for sale in whole or in part, a I expect to continue until the part of it is indeed sold.

And I hope it is, so long as its new backer resources that are more merely financial to the table. been almost 10 years the launch of the DB9, a state of the art car for by Ford dollars and full of technology and parts. If Aston is not to slip back into its old and ways of having to rely the looks and sounds of its cars than their true it needs that partner, and it it now.

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Mahindra's Halo concept
Mahindra's Halo concept
Mahindra's Halo concept
Mahindra's Halo concept
Mahindra's Halo concept
Mahindra's Halo concept

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