At Under $19K for a Nissan Leaf Does the Math on Electric Cars …

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Nissan s Leaf has a way to go to expand beyond its status as a commuter car. Sales been underwhelming, even cheap lease offers. some to declare the Leaf an impractical flop. Will change now that the Leaf isn t so overpriced?

For a while now, we ve that the new Nissan Leaf have a cheaper sticker than older models. Now we just how much cheaper it ll be.

the retail price of the 2013 Leaf will drop by six grand.

This week at the Auto Show, Nissan that the new Leaf S series start with an MSRP of which undercuts the previous expensive Leaf by $6,400, a drop of 18%. Add up the incentives for in federal tax credits, plus a rebate in certain states, California —and drivers can pay full price for a Leaf for as as $18,800.

A drop of more than in a vehicle s sticker price is a big deal. Normally, an automobile s MSRP only goes in one up. Any official dip in price can make and when the decline is substantial, whenVolkswagen dropped the starting of the Jetta by $2,400. it can provide a boost to sales.

Is that we can expect from the new Leaf? the lower price will some buyers into off the fence in the consideration of an electric But Leaf sales have before, falling well of sales goals in each of its two years on the market, and they may do so Nissan anticipated a 50% rise in sales in 2012, only to see increase by 22%, even as the rolled out discounted lease toward the end of the year.


Before that, Leaf were often down to corresponding months in 2011.

For Nissan is projecting a sales of at least 20% for the Leaf, thanks to the cheaper price. Now customers won t to pay a premium for owning a green car s really fun to drive, and that s Billy Hayes, global president of Leaf sales, via press release. That of course, basically owns up to the that anyone buying a in the past was indeed paying a premium for the privilege.

While the new lower-priced S model is getting all the attention, the 2013 of the SV and SL Leaf are also cheaper preceding models, by $3,380 and respectively. How can Nissan cut prices this? Lower costs for and other parts help.

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may also be willing to eat some of the profits in order to get more on the road; that wouldn t be given the speculation that last year that loses tens of thousands of on each Volt sold.

of how Nissan gets to the price for the Leaf, has it reached the point mainstream buyers will A report from the Congressional Office published last estimated that when a pure battery-powered vehicles the Leaf to a similar gas-powered tax credits would still to be about 50 percent higher they are now to fully offset the lifetime costs of an all-electric In other words, instead of a tax credit, something like would cut it.

The math changes, however, now the cheapest Leaf is $6,000 State rebates help put the in the Leaf s favor too, of Based on the new math, it would that it s less expensive to own a rather than a similar car like the Nissan Versa, all being equal.

The problem, of course, is that all aren t equal. After up initial price, insurance, and other expenses, a Leaf may pay less out of pocket than a owner over the course of to seven years, but over time period the Versa is never subjected to so-called anxiety. The Leaf owner can make it 70 or 80 miles without to stop for hours (overnight, to recharge. The Versa owner, on the hand, can embark on serendipitous trips without carefully mileage and charging stations and having to pause for huge of the day to refill the tank.

For drivers in of a vehicle strictly for mid-size purposes, the Leaf makes sense than ever. Yet for who demand more in a car, the probably isn t the solution at any price.

Brad Tuttle @bradrtuttle

BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars

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