China’s FAW to do real selfreleased brand new brand strategy …

18 Фев 2014 | Author: | Комментарии к записи China’s FAW to do real selfreleased brand new brand strategy … отключены
FAW electric vehicles

China’s FAW to do real self-released new brand strategy

FAW China International Auto Show at the held on a brand strategy Xu Jian, general manager of FAW Group, a subsidiary of a rate, center, the relevant functional attended the conference. Xu Jian, manager of the FAW a brand strategy and development plans of hundreds of to the scene did elaborate. To do real with quality, technology and as the brand’s new brand strategy will open a new page in FAW.

The new brand strategy a blueprint for self-development

Way to speed up the of the automotive industry changes, and the Chinese auto industry is to overall national economic concerns the fate of China’s industry. China’s auto after 50 years of development, and gradually increase the pace accelerating large-scale, core gradually increased, the great made remarkable.

The conduct of the enterprise, innovation is the soul of China FAW was born in independent, in autonomy, self-gene hereditary, empathy. China FAW building is not the first plant and chimney, but the of the eldest son of the new China car, spirit and sense of self-resistance.

The of independence is the core cause of China’s FAW must think, think, must be dry, fight, will fight, and win

Independent thinking in the development of FAW one center and three support guidelines, user-centered, promote a as the carrier of the productive forces, the management of relations of production as a carrier, to promote a culture of emancipation. Adhere to the self-development, and cooperation guidelines, strengthening and its independence, openness and cooperation The three unified development the human resources to seek of thinking of dry self; sort out our the goal of reunification of dry self; configuration, the Uniform Resource autonomy.

Adhere to the survival, and practical, bigger, four-step development the sound operation, to do real

In the self-development goals, China FAW of its own the historical status of corporate assumed, the pursuit of the goal and the of enterprise management, defined three years, so obviously self-front operating face so improvement in the competitiveness of products and improvement in both short-term determined to achieve in order to and expand the cause of China’s FAW own start the fourth, the medium-term established the persist user the value of respect for employees, the interests of shareholders, promote harmony and strive to build competitiveness of the ‘self-FAW, FAW strength, FAW’ long-term goals.

Xu general manager of the conference a Chinese system of FAW’s own to upgrade is based. Over the the historical heritage of China FAW experience, ranks as the cornerstone to construction as the support, to product as the carrier, integrated in the world of technology, and adhere to science and development road of independent science and technology through progress, to create a competitive and a comprehensive integrated system of for independent innovation.

Ability to priority in the system of enterprise China FAW establish its own brand is the highest in China FAW strategy, and on basis, combing its own brand China FAW as China FAW Group brand, under the jurisdiction of FAW and Red two umbrella brands. FAW umbrella covering FAW Hongqi brand the autonomous passenger cars and vehicles. One self-brand passenger car line include FAW Pentium, Chi, FAW Xiali, FAW-Senya, and so on; product line brands FAW and one Steam Jiabao and so on.

Red Flag umbrella brand in the high-end passenger cars and vehicles, including luxury based on L, H high-end cars are two products.

Quality, technology, and brand meaning interpretation

Xu general manager of brand for a conference, also elaborated on FAW quality, technology and innovation connotation. On quality, technology and in practice, China FAW back and contribute to the national society, to the fundamental mission to protect the Bearing responsibility for quality, competitiveness and innovation lead to the these three concepts, explained China FAW brand

The quality of bearing responsibility. of high virtues. China FAW of love letters in managing the intellectual virtue, abide by the first, the innovation business, responsibility for core values, not to assume the political responsibility of the enterprises, economic, and social but should integrate the core Among the product quality, according to law, good with the enterprises.

In safety, control expression to liability; in protection, economy, comfort on the needs; in the moving service, service, assured service

Technology to create advantages. advantage is based on the foundation of the China FAW in product technology, address product reliability, protection and economic focus; in the of technology, will address the process management and support of technologies and standards focus on technology; in basic technology, address safety, energy environmental protection, electronics and technologies related to the focus; in technology, will solve the CAX of manufacturing technology and special focus.

Grasp the cutting-edge to master the core technology to self-control of the vehicle standards, a competitive system of independent to create sophisticated automotive allowing users to fully the driving fun new technologies.

Innovation future trends. Innovation is the of national progress, the country China FAW pursuit of innovation is the guidance of scientific concept of in the progressive and emancipating the mind of technological innovation should be to the of the management innovation to energy, to the of innovation and innovative practice to

Relying on heavy accumulation, independent innovation, continue to new knowledge and application of new technologies, of new products, continued to provide with word of mouth of products to create value for the to enjoy life is the pursuit of where China FAW.

relies on technology, technology innovation, innovation leading trends. Construction of China’s world-renowned Chinese FAW brand, FAW FAW be passed on learning, innovation, self-reliance spirit of enterprise, the fight first, the innovation assume responsibility for core with optimal R D team, the product technology, the optimal process, to create the best environment, production of automotive the best to provide the best services.

Systems, products, technology forces and build


Brand building for the future, Xu general manager of a further out that China FAW will consolidate the system, products, to upgrade the core technology to China’s best, world-renowned FAW brand, FAW brand to achieve health development.

Support in the China FAW will be R D, product, marketing, management focus on major systems, to build a brand in China FAW support China FAW will increase the to a common platform, innovative to create for the pursuit of popular capacity; enhance market-oriented, product planning planning upgrade to user needs as the to system security as support R D and capacity; improve user as the standard to the whole process of control to rely on the marketing and quality assurance capabilities; to quickly meet the market as a to system operates with efficiency as the goal of corporate and control, want good, be dry good, production easy to good build, good of automotive products, with the to support China’s FAW-brand become bigger and stronger.

Product support, China comprehensively enhance the autonomy of FAW medium and heavy trucks, trucks, mini trucks and market competitiveness. Twelve China’s FAW to the Eleventh Five 12.91 billion yuan, on further R D costs of 19,000,000,000 By 2015, China FAW vehicle will more than million, of which more 50% independent.

By 2012, the autonomous China FAW luxury car in the L, H high-end M senior car, S 4, a small car and a platform to launch new models in 26 of reform, of which 11 models of new products containing 4 red flags; in and heavy trucks, the launch for the liberation of J6-focused trucks, trucks and tractor series in light vehicles, the launch of and L330 for the two focused light platform, and light-off series; in car, the introduction of the micro-off products; in passenger side, the of a large passenger bus and a new focus on products.

Technical support in the China FAW will give play to the Eleventh Five-Year of more than 1,000 research achievements gained, patented technology advantages, to adhere to original innovation, innovation and the introduction of absorption and combined with Energy-saving protection, safe and comfortable, and reliable, intelligent transportation, materials such as the core in commercial areas of focus to fuel-efficient and environmentally friendly engine electronic control, durability, automatic transmission, materials technology, the five technology platform; in independent cars, the focus to create saving, dual-clutch automatic DCT, chassis development, and automotive electronics and five platforms for autonomous product and lay a solid foundation for sustainable

Particularly in support of new energy China FAW will develop green cars, the development of new vehicles as an important strategic Has invested 300 million yuan in R D the effective accumulation of electric car experience based on the full use of the FAW electric car to break the international barriers, access to 65 patents, 38 were authorized by the United Patent Office, R D accumulation up the pace of development of new energy October 2010, FAW plug-in and pure electric vehicles be low-volume market.

2012, in with the commercial model to the electric car production, marketing and service system, so that new vehicles FAW international competitiveness.

The of the automotive industry and particularity of the Key to is system capacity. In recent China’s FAW to competency-based system to a complete system of competitive and support the independent innovation in the system, product, a breakthrough technology. China FAW passenger car is the one to master class from the A0 to the full range of commercial full range of products and independent research and development of the auto companies, which the ability to market products to self-developed cars; in automotive control technology. China FAW has the monopoly of foreign technology. In show, China FAW establish a assembly separate display the total exhibition area of the exhibition area of one-third of FAW, FAW independent research show, cordial to energy environmental protection and efficient and of the 13 engine and assembly.

Including platforms 7 series, 6 series platform, fully embodies the FAW developed the level and ability.

to the future, build people, social harmony

Car as the engine of social progress, development is not only an important of the times, it is a relaxation of the harbor, the Inn a life staying with a Today, China is the fastest car the community, how to promote people, social harmony and development is the of China’s FAW is China’s auto a common issue. In the future, Xu a brand strategy conference corporate responsibility to take up build a car boutique, for the realization of vehicles, social harmony and efforts, is a solemn commitment FAW.

China FAW magnificent 50 development practices, creating the first, the innovation business, for the eldest son of character; cultivate a operation, practical and moral of the enterprise; the formation of autonomous of this technology system edge. promote Chinese FAW is the great historical mission, is the of the times, both the auto development and growth but also for FAW strong and big selection.

In 2009, first 10 million cars off the line in China, FAW, the first Chinese car brilliant This time, China’s FAW in the Beijing auto show new strategy that the development of FAW-confidence and self-determination, even by the FAW in as the representative force issued its own heavy blow. I believe in the future, we will see the brilliant of China’s auto industry and

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