CODA Automotive Selects goodness Mfg as Advertising Agency of …

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Coda electric car

CODA Automotive Selects Mfg as Advertising Agency of Record to All- Electric Car

SANTA Calif. Feb. 24 /PRNewswire/ CODA Automotive, a California-based car and battery company, announced the selection of goodness Mfg as its Agency of Goodness Mfg’s role be to support the launch of the CODA car in late 2010 and CODA’s strategic and creative brand

Responsibilities will include planning, creative content and production, media planning and digital, social media and marketing.

Goodness Mfg is just as about ending the dependence on oil as we are and the environment for future generations, Kevin Czinger, President and CODA Automotive. We look to working together with Mfg to show Americans that is a fun, safe, and affordable way to these goals.

Goodness Mfg is known for creating emotional connections between and consumers, which made a perfect match to help jumpstart the electric car movement.

are many exciting challenges in the adoption of all-electric cars, and we are to have goodness Mfg along us for the ride, said Kerri Chief Marketing Officer, Automotive. We chose goodness Mfg of their strategic smarts, excellence and an understanding for the need to adapt to the ever changing without being weighed by traditional agency silos. Mfg’s new agency model the same innovative thinking as model of doing business in the auto industry.

As an American automotive company of the oil industry, CODA Automotive is the charge to accelerate the adoption of the car era by taking an unconventional and customer-centric approach. Recognizing the inefficiencies of the automotive business model and the for reinvention, CODA will directly to consumers and deliver a customer ownership experience in to build a community of passionate car advocates.

Recently, goodness Mfg was acquired by Park, one of the largest integrated, production companies in North forming a new agency model combines agency creative and with production, all under one This allows ideas and to get to market faster, which is as branding becomes more the hundreds of micro-interactions with versus just one campaign.

We be happier or prouder to be teaming up CODA to end dependence on oil and usher in a new era of cars, said Tom Adams, Mfg Executive Creative Director. To do is a core tenet of goodness and we couldn’t think of a more partner and perfect cause to do with.

Work for CODA Automotive is to break this spring.

CODA Automotive: Headquartered in Monica, Calif. CODA is to reduce dependence on oil and leading the way to a future by building 100% cars and transportation battery CODA is working in a smart, way with a number of leading technology and manufacturing companies to and efficiently bring electric technology to market and jump the electric car movement.

Coda electric car

Through its transportation and electric utility battery joint venture Lishen Power Battery, is also a leading designer and manufacturer of power battery The American engineered, globally CODA all-electric car will be to consumers in 2010.

About goodness Mfg: Mfg. a Trailer Park is a hybrid agency that award winning creative with one of the largest digital studios in the country. Located in Los Calif. the agency is housed a 65,000 sq ft production studio over 300 full-time employees. recently, gMfg received praise for its launch campaign and for Google’s Nexus One phone.

clients include Lucas Pearl Izumi, New Line Netflix, and American Cancer

SOURCE CODA Automotive

February 24, 2010 Reads 693

Copyright 2010 SYS-CON Inc. All Rights Reserved.

Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car


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