CODA Hopes to Change Car Buying with Chinese Electric Vehicles …

31 Мар 2014 | Author: | Комментарии к записи CODA Hopes to Change Car Buying with Chinese Electric Vehicles … отключены
Coda electric car

CODA Hopes to Change Car with Chinese Electric

A California car company, CODA. is that it can change the car-buying of American drivers by offering electric vehicles manufactured in and doing so in a decidedly non-traditional shopping malls.

This CODA opened its first showroom. smack dab in the middle of the City Shopping mall in Los The company hopes its sleek, storefronts will do for electric what Apple stores has for iPods-turn them into must have consumer


We’re thrilled to be opening our CODA Experience Center in a consumer rich environment, Phil Murtaugh, CEO of CODA We want to open dialogue consumers, provide a stress-free experience and ultimately accelerate the of electric vehicles (EVs).

CODA is an American company, the electric cars will be in China. with a Mitsubishi and Chinese-made lithium ion batteries. The are then imported to California, some finishing assembly is before they are delivered to the new retail showrooms. The CODA have a suggested retail of just under $45,000.

The flagship retail store an interactive area to explain vehicle technology, a full-scale of the car’s battery and power and on-site test drive based out of the mall’s parking

We won’t start our retail through a traditional dealer says Murtaugh, a veteran formerly with Chrysler. It involve setting up company-owned outlets. They will be in visibility areas with of traffic where people be able to walk in or make an online to test drive Customers will be able to their vehicles, and place online. This will be a buying experience.

Coda electric car

That’s shown to be very, successful with other

Another of the company’s initial strategies is to get its electric cars the hands of drivers through sales to car rental customers. has announced that it will to offer CODA’s plug-in to customers this year, and Rent-A-Car will soon 100 or more of the CODA EVs available for as well.

CODA faces an uphill in a market that has not exactly sizzling so far. Both Motors and Nissan have significantly lower-than-expected sales of its cars, the widely-hyped Chevy and Nissan Leaf .

Our plan is to go slowly, says who may find that-despite his splashy into the market-he has no choice.

is a media professional with 30 years experience in the television He s been an award-winning broadcaster and and reported on a wide range of — from sports to View profile

Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car

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