Commercial Vehicles Piaggio Bilancio Consolidato 2011

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Piaggio Porter Electric Cars

Commercial Vehicles

Revenues of vehicles

The Commercial Vehicles includes three- and four-wheelers a maximum mass below 3.5 (category N1 in Europe ) designed for and private use, and related parts and accessories.


The Piaggio Group operates in and India on the light commercial market, with vehicles for short range mobility in areas (European urban and suburban areas (the range for India ).

The Group its products mainly in Italy accounted for 57% of the Group’s volumes in in 2011), as well as in Germany Spain (3%) and France The Group acts as operator on markets in a niche segment mobility), thanks to its range of low impact products.

The Group is present in India. in the passenger and cargo subsegments of the three-wheeler where it currently holds a position, with a market of 37.1%.

The traditional three-wheeler in India is flanked by the four-wheeler commercial vehicles (LCV) (cargo vehicles for goods where Piaggio Vehicles Limited operates with the Apé and — since 2010 with the Apé Mini.

Brands and

The Ape is the Group’s best-selling brand in the vehicles sector. The Ape is highly because of its outstanding versatility, and is the solution for door-to-door deliveries and mobility requirements.

The Piaggio Group range includes the compact, robust and Quargo models. The Group now has a 1,200cc diesel engine and manufactured entirely at its new production in Baramati. India .

European vehicles are currently manufactured at sites in Pontedera, while the of vehicles intended for the Indian is manufactured entirely at the production in Baramati.


The Piaggio commercial vehicles are intended for the transport niche market, typically means an average mileage of 40 km .

The product range, the Ape 50, Ape TM, Ape Classic, Ape Calessino, Quargo, and Porter Maxxi, combines low costs, an excellent specific capacity and extremely easy for access to areas that vehicles cannot reach of their standard size, in historic town and city

The star in the range is the Porter, the commercial vehicle with configurations for the most commonly fuel options: diesel petrol (MultiTech) and eco-friendly bifuel petrol + GPL (EcoPower), petrol + methane (GreenPower), emission electric (ElectricPower).

The version of the Porter is the ideal vehicle for adding increasingly fittings to cater for customer Specialisation is the key to Piaggio’s success to new niche market segments.

In in the European product range, the new Euro 5 engines were and the EcoSolution range was completed a GreenPower version featuring a + factory-fitted methane system

The new fully comprehensive engine means all customer needs can be whether from the private or public fleet sector, and new targeting alternative fuels can be (pump price tensions, campaigns).

The Quargo, a heavy which can be driven from the age of 16 an A1 type licence completes the This model levers component and production process with the Porter, extending the to include intracity models for users who are traditionally served by the Ape 50 and TM, but to switch to an equivalent four-wheeler

Moreover, in a year in which celebrated the 150th anniversary of its the Ape 50 150° Anniversario Unità . was launched, a special limited series to mark this .

Lastly, marketing of the Ape 50 also in North European countries, to the introduction of a reduced speed in line with local


The Piaggio Group operating on the Indian market in through Piaggio Vehicles Limited, manufacturing two versions of the the Apé 501 and the Apé 601. With these the Group has achieved a considerable of brand awareness in the last few and has developed a dealer network India. gaining an excellent for its customer service, quality and and immediately obtaining a large of the market.

In 2010, the Apé City Passenger was introduced, with petrol, gas and methane engines. With a petrol engine version and a diesel engine version, the Apé Passenger combines power, and reliability — which are all in from the domestic Indian and main export markets. Its make it particularly suitable for countries in Africa and South In the four-wheeler sector, the Apé Truk range was recently added to, the Apé Mini. Directly originating the European range, the Apé Truk combines an excellent load weight ratio, outstanding and a compact size.

The new Apé Mini in has a 441cc diesel engine and a consumption which is low on average, reaching 29 km/l.

The distribution


The Piaggio Group has than 500 dealers in Europe. of the sales network in Europe has led to 70 opening, to manage the entire line and this has improved on main European markets. expansion concerned France.

Benelux and Italy in particular. New and distributors also became in Turkey. England and Serbia .

and improving on the sales network standards has been a major with particular attention to the efficiency of the service network, of corporate identity, the training of and technicians and approach to customer

Piaggio Porter Electric Cars

On the Italian market, the Group has 140 80% of which act as exclusive dealers of vehicles. The rest of the network multibrand dealers (cars, vehicles and forklift trucks). The 140 operators manage a sub-network of than 650 sales outlets and repair centres, with the aim of a top level professional service is close to end users.

In 2011, 65 new Points were appointed.

New projects which began in continued in 2011 in four American countries ( Mexico. Colombia and Guatemala ) where a expanding network operates, comprising more than 60 outlets.

New contacts were with market and institutional in another 6 countries where the is not currently present. South continues to be a strategically important where the Group is consolidating launched in the previous year and new business opportunities, stemming the diverse mobility needs of markets, through its Indian and of more developed markets, its European range.


In Piaggio Vehicles Private has 290 dealers, as well as 425 authorised centres.

Comments on main and significant events of the sector

In 2011, the Commercial Vehicles generated a turnover of approximately million Euro, including 42.8 million Euro to spare parts and accessories, an 1.2% decrease over the year. The trend for sales was with 238,339 items in the year and an increase of 2.1%.

On the market, the Piaggio Group 13,287 units in 2011, a net total turnover of approximately million Euro, including parts and accessories for 19.9 Euro. The decrease over the year, equal to 503 units and to 12.3 million Euro of was mainly due to the negative trend of the segment.

On Latin American the Group continued to develop the launched in 2010 in Ecuador. Guatemala and Mexico. based on the range Apé.

These development initiatives considerably sales volumes in the area, stood at 1,090 units in compared to 442 units in the previous

On the Indian three-wheeler market, up over the previous year, Vehicles Private Limited a 37.1% share. Sales of vehicles went up from units in 2010 to 195,111 in 2011, registering a decrease of Detailed analysis of the market that Piaggio Vehicles Limited consolidated its role as leader in the cargo segment. to the Piaggio Apé 501, above and numerous possibilities for customisation, Vehicles Private Limited a 57% market share (60.1% in Its market share, although slightly, also remained in the Passenger segment, standing at 32% in 2010).

On the four-wheeler market, Piaggio Private Limited sales were basically the same as the year, with 11,200 sold. Export performance was significant, with the number of going up from approximately in 2010 to approximately 18,700 in


Development activities on India. where investments for the development of the diesel engines site. As regards normal works began to expand the lines for 3-wheeler vehicles, to a growing demand from the

Product development activities for the range included the commercial of the new Diesel Euro 5 engines and of the EcoSolution range with the version (petrol + factory-fitted system).

Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars

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