Detroit EV Maker Unveils Sports Car; Promises Full Lineup CBS Detroit

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Detroit Electric SP:01

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DETROIT (WWJ) The City has a brand new carmaker a classic name, and a unique Detroit Electric came to with a glitzy unveiling of a electric sports car, and a that they won’t the same mistakes that hurt other electric makers.

“I know believe we earned the right to wear the name of Detroit,” says Electric CEO Albert Lam.

along with other of Detroit Electric management the company’s first vehicle—the sports car. Lam said the has a range of 180 miles on a single and a top speed of 155 miles per hour.

“It is the fastest pure electric vehicle on the planet at the moment.”

Electric takes its name a company that sold electric cars between and 1939.

Local government were on hand for Detroit coming out party in the lobby of the Building.

“We’re getting a auto manufacturer based in the said Wayne County Bob Ficano. “This is another of our auto industry’s prominence. We hope this is only the

The SP:01 sports car aims at an attention grabbing beginning for Electric. They plan to it with three other mass market vehicles—including a and hatchback—with sticker prices in the thirty thousand dollar

CEO Albert Lam says the sports car begin production in August. The vehicles, he says, will in the next year.

Other carmakers have struggled to Fisker is looking at a possible filing. Tesla has needed far funding than originally

Lam says Detroit Electric has a business model, that far less in the way of investment.

“We focus all our and otherwise—into innovation, design, he said. “We contract manufacturing, the of the vehicle outside.”

The plan, Lam is to have many of the vehicle’s manufactured overseas, with assembly in Detroit. He says following a model used by and Nike.

Detroit Electric have a headquarters in the Fisher with research, development and done at another site in County, which will be later this month.

“We are moving into these here, a temporary space, six people,” said North CEO Don Graundstadt. “We intend to grow the to 20 or 30 depending on the level of business. If go well, we’ll end up doing an center and an operating center.”

Detroit Electric SP:01

That, Graundstadt says mean several hundred and development workers, and several manufacturing workers.

CEO Albert Lam Detroit Electric expects to about 10 thousand vehicles in 2014, then grow to 40 thousand vehicles annually in a few

“We’re not looking at growing to the of GM and Ford. We’re realistic. We to create product that love us about.”

Detroit Electric’s funding, Lam comes from private He says they have no from the Chinese government and to keep it that way.

Lam says the Detroit part of the name is very important.

“We pledge to make Detroit of us. We are not going to just hijack the and walk away.”

Connect Jeff Gilbert




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