Electric car makers Coda BYD plug into LA The Madeleine Brand Show 89 3 KPCC

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Coda electric car

Electric car makers Coda, BYD into LA

Shereen Marisol

L.A. housing inspector, Bacierto, in front the BYD F3DM he for work.

In the last few months, two car makers set down roots for U.S. headquarters here in Los China-based BYD opened up shop in October, and Coda Automotive moved from Santa to West L.A. with a grand opening. Mayor called the move a victory for business, saying Los Angeles be the green car capital of the world.

One of EV makers will put its battery-powered on display at the L.A. Auto when it opens Friday, and one KPCC’s business reporter Marisol Meraji and environment Molly Peterson take a at marketing strategies for both businesses.

Chances are, shared a stretch of congested in Los Angeles with an ice-blue BYD L.A. housing inspectors, Lucito Bacierto, drive around to check on Section 8 across the city.

It’s so nobody knows what a BYD It’s like, what’s a It’s Build Your said Bacierto. It’s a new made in China.

The Build Dreams F3DM (DM stands for mode) is, in fact, a pretty compact car. It actually like a dated Toyota with zero-frills and lots of And, like Bacierto it’s made in China.

BYD is a Chinese technology firm makes batteries, solar LED lights and electric cars.

showed off its capabilities, turning the key in the I have 100 percent battery almost half a tank of This gasoline has almost here since three ago, he said, pointing to the

Bacierto said his BYD hybrid can roll all-electric from the Housing Authority in Koreatown to San before it switches over to its gas – about 30 miles. He fills up the tank once a month.

The Housing Authority has been 10 BYD cars as a part of a pilot for nearly a year, and it just an extension.

Bacierto likes his BYD for work but he wouldn’t buy a plug-in himself. He said the price is still way too high for the average

Aw, man, I’ll be broke! he And Bacierto really loves his Tacoma.

Good, good looks good. What are you to do with the logo?

BYD America’s president of strategy Sandy oversees construction workers at its new North American headquarters on Row in downtown L.A.

We will a car here, a bus here, we will all our products here, she says. But she this is not a consumer showroom This is for dealers and for people who are on a different level.

She’s talking about cars for fleets. That’s BYD wants to make inroads in America. So don’t look for a BYD at the Auto Show. It won’t be

Micheal Austin, the vice of BYD America, says it’s on fleets and not consumers for a couple of One, because the housing we met earlier, Bacierto, is like Americans: curious about cars, but not convinced.

We would to see the adoption faster, Austin We believe it probably will be in rental cars and car-sharing and maybe even on universities students want to share but don’t want to own one. vehicles are perfect for that of application.

Austin says the reason is infrastructure – there enough public charging And the third is the cost of what consumers want. What want, says Austin, are EVs, not just a niche vehicle, a vehicle that can go the interstates.

Americans love to do our travel, we want to be able to do with electric vehicles. BYD’s vision, a mass vehicle.

The BYD’s e6 might be vehicle. The long-range, all-electric goes 180 miles on a single It’s on sale now in Zhenzhen, after taxi fleets had it for more than a year.

But the e6 costs nearly $60,000 – $40,000 after Chinese rebates. Definitely not priced for the or American mass market.

But Micheal Austin isn’t His company sells more than just EVs.

You with renewable power and it, you distribute to electric vehicles or to home LED lighting systems, you have a truly zero ecosystem. It’s hard, selling only electric

Tell that to homegrown car manufacturer, Coda. This they put out a video asking the What are we dependent on? And they real peoples’ answers: Gas and oil to my car. TV.

Power, energy, my prepackaged foods, manufactured

Putting the video out on the 4th of July, called it “End Dependence The video is part of a strategy rests on the belief that are ready to change to the charge.

video and all of Coda’s message direct to Century City a couple months back, just around the corner Louis Vuitton in the Westfield Aqua blue and yellow in the window lured people in to a retail space. Name-tagged sales associates were but not aggressive.

Sophie Nenner from Paris, where she an electric bike shop. She the fast battery charging to a Those are two chargers, and they’re to charge the battery in six hours it’s drained.

Coda electric car

So let’s say you’re doing 25 a day, it’s going to in one hour only.

The emphasis is on a discussion, said Alex Coda’s vice president for sales. He said the store because people need a to poke around, where can learn about a Coda they write a check for

That decision process in a 30-minute increment, he said. usually made over the of time. And I think that’s why we, this Experience Center, designed it to be a place that repeat visits.

Foot was good, Mitchell says. of like the L.A. Auto where Coda has a spot this year.

The decor the same: raw wood; raw battery fancy, graphically-savvy map of where you can But what reels in mall-goers not sell a Coda in a crowded and fuel-dominated convention hall.

A people crowded into Century City spot one last month. They to the Coalition for Clean Air’s Schlageter explain how combustion make air pollution.

Smog is in the air, Schlageter said. It volatile organic compounds, or with NOX, oxides of and that’s basically what when you combust fossil Cars are the number one source of the and the number two source of the NOX in the Los Angeles

In order to sell cars, is selling the clean car concept as as it can. Sales and marketing Thomas Hausch said as a Coda doesn’t have to burn on national TV ad buys. It is a challenge just to get the brand and we’re quite confident we can achieve it for the number of customers we’re targeting, he said.

The of plug-in cars are salesmen said Hausch, but they’re on board; reservations to buy new Codas up well before production this week. But Coda more than just the fans.

In another bid to open up its it just lowered its sticker to $39,000, which puts the price under $30,000 for cashing in federal and state

Even if you know that the cost of ownership after years might be as affordable as a internal combustion car that the customer still has to up front pay a amount of money to own the vehicle, and over the years with the savings in gasoline and oil changes do you get the back, said Hausch.

Unlike BYD, Hausch is the wider L.A. market is for Coda’s logic. And he says infrastructure is ready for electric now. There are fast available, there are parking available.

If you go to our Westfield Mall, if you in the first level there are six there.

Of course, Coda put the there. In the bowels of the Century mall, gurus like Nenner offer test – hundreds so far.

KPCC’s Peterson went out for one too. Her only got 207,000 miles on it, so not really in the market. But that’s OK Coda.


Right now, word of mouth counts as a of sale.

Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car
Coda electric car

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