Electric Cars Face Hippocket Challenge Roy Morgan

6 Июн 2014 | Author: | Комментарии к записи Electric Cars Face Hippocket Challenge Roy Morgan отключены
Morgan Electric Cars

Electric Cars Face Challenge

According to the latest Roy AutoMAP, the majority of Australian who would seriously consider a fully electric (plug-in) expect they will under $25,000 on their car.

Of the estimated 4.2 million drivers who would seriously buying a fully electric 60.7% say they will spend less than on their next vehicle, 44.8% saying that will be under $20,000.

Price Intention: Spend on Vehicle *

Source : Roy Morgan May2009 April 2010, n=15,607, Drivers who would consider an electric vehicle Approximately 12% of drivers could not say the intended to spend on their vehicle.

A further look at drivers who would seriously an electric vehicle reveals the majority live in capital (64%), and/or live in without children (64%).

are 27% more likely than the Australian driver to consider a “bit of an intellectual,” 18% more to say they look for new experiences day and 17% more likely to go out of their way to about new technology.

They are also 56% more to prefer an ecotourism experience for next holiday, 38% more to buy organic food and 35% more to agree that a percentage of income should go to charities.

Norman Morris, Industry Director, Roy Morgan research,

Morgan Electric Cars

“Early indications suggest the for fully electric vehicles in is currently skewed towards with low-to-mid level intention. This has obvious for manufacturers intending to capture and share in this as-yet market.

“Modest price combined with a target that seems to be part and part environmentally conscious, that car makers planning to an impact in this niche work carefully to ensure offering is not only environmentally but presents an affordable solution for drivers.


“Innovation comes at a price. It be interesting to observe the extent to efforts to educate the public on the of zero-emission vehicles can set new price amongst the Australian driving

Click here to purchase a Roy Morgan Target Profile of who would seriously consider an Electric Vehicle .

This Target Profile a broad understanding of those who would consider buying a electric (plug-in) vehicle, in of demographics, attitudes, activities and usage in Australia .

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Morgan Electric Cars
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