Electric cars flooding the market in 2012 Dec 8 2010

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Electric Cars

Electric cars flooding the in 2012

In a market filled other electric cars, Automotive may survive because its models, like the Karma, compete against mainstream By Peter Valdes-Dapena. senior December 8, 2010: 5:29 AM ET

NEW (CNNMoney.com) — If you want to buy an car today, good luck, slim pickins. But fast three years and you could be more plug-in choices you’ll know what to do

From General Motors (GM ) to almost every major — and even some ones — plans to at least one plug-in car on the market by the end of Toyota alone will three, including the Rav4 EV SUV and the plug-in.

Meanwhile, start-up many of which are betting lives on plug-ins, are planning own assortment of cars including: Smart car look-alike, Fisker’s luxury liner and Aptera’s that looks like a reassembled Cessna.

But despite all those new offerings, than 7% of Americans say they even consider buying a car according to a recent survey by the automotive Web site Kelley Book. Of those that may go many are unlikely to double-up on by buying from an unknown

Survival of the fittest (Or at least The big automakers shouldn’t be badly First, they aren’t reliant on plug-in cars. Far it.

Gasoline cars still the vast majority of their and their profits. Second, big like GM, Nissan and Toyota probably capture most of the sales.

Electric car sales will today’s hybrid car market, one model makes up half of all with the rest of the field fighting over the scraps.

the Chevrolet Volt may sell in numbers, Omotoso said. the will sell a few hundreds or a few

Companies like Georgia-based which only makes one right now — the tiny electric car — may struggle. The Life will cost as much as the larger, better Nissan Leaf .

Wheego executive Mike McQuarry he isn’t terribly worried. to customer service will set apart, he said.

If you email me, as the you’re going to get a response he said. I don’t think CEO] Carlos Ghosn can say

Besides, Wheego doesn’t to sell as many cars as the big to stay afloat, he said.

from customer service, is one key factor that may help start-ups to make it, said

Fisker Automotive, for example, has a shot at making it because not challenging mainstream automakers, said. Its first product, the Karma, is a luxury sedan as an alternative to a Mercedes-Benz S-class or XJ.

Henrik Fisker, Fisker CEO and a designer for BMW and Aston Martin, he’s confident in his company he’s able to make his profitably even at low volumes and the company’s focus on green makes it unique in the luxury car

Besides being electric, cars will be appointed leather from free-range and repurposed wood.

I think we can find 100,000 worldwide who want to associate with a green brand, he

Electric Cars

Technology, a start-up’s savior: technology is another key factor, Omotoso. Carmakers can make from licensing technology, not from selling cars.

If a start-up, the key is to have some the big guys find valuable, he

That’s where California-based car start-up Coda Motors it has an edge. Although the Coda priced at $37,000 after tax incentives, is slated to go on sale in 2011 in California. Coda other companies may also be in Coda’s unique battery

We’re a battery company, a car company but mostly we’re a company, said Coda Forrest Beanum.

That’s an approach already for Tesla Motors, which a high-priced electric sports Omotoso said. Tesla has partnered with Toyota and who are after its battery technology and he said.

Even if Tesla survive on its own, it may get bought by or Daimler, Omotoso said.

For the underlying technology is just of its overall corporate strategy. cars from Smart, and Toyota using Tesla the world will benefit more electric vehicles.

It to Tesla’s overall goal, is just to put as many electric on the road as possible, said spokesperson Khobi Brooklyn.

pressed, she allows that, Tesla also wants to money. But she insists Tesla is about green transportation, the the better.


Besides, the problem of too many isn’t really a problem at insists Brian Wynn, of the Electric Drive Transportation an industry group.

There’s a variety, which is important, he We want to offer a great to see what gains traction in the

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