Highend bikes & electric cars made in India for China sustainabilityoutlook in

17 Апр 2014 | Author: | Комментарии к записи Highend bikes & electric cars made in India for China sustainabilityoutlook in отключены
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High-end bikes electric made in India for China



In what may as a surprise to many, India is becoming a production hub of high-end meant for export to China. US motorbike maker Harley Austrian motorcycle manufacturer KTM and Mahindra have preferred to set up facilities in India than in the low-cost China and export the

KTM, 48 per cent owned by Auto, has identified two of its products the Duke brand for export to as completely knocked-down (CKD) The initial target is to sell 10,000 CKD units of these bikes annually. Exports are to commence in 2014.

The two bikes are Duke 200 (Rs 1.35 ex-showroom, Delhi) and Duke 390 (Rs lakh) manufactured at Chakan in as part of the company’s joint programme with Bajaj The KTM strategy is to sell high-power from Europe and low-power from India. The bikes be assembled at an outsourced facility in

Confirming the plans, S Ravikumar, vice-president (business development), Auto, said, “The strategy for KTM is clear. They to target the niche upper end of the market in China. They are not in the lower end where there are players and huge volumes.

We expect there to be a large for high-end bikes in China.” The thrust is part of the joint of Bajaj-KTM to treble exports to 70,000 units per annum India, from about currently. That effectively about 13 per cent of the exports come from selling to

Stefan Pierer, CEO, KTM AG, said, “We are in the process of up an assembly unit in China, is expected to be commissioned sometime year.” Keeping KTM company be Harley Davidson, which has up for export models developed on the unveiled Street platform its facility in Bawal (Haryana). Harley does not have any outside the US, except in Brazil and and it wants to leverage those for export to China. Anoop managing director, Harley India, said, “Harley has developed the Street platform a gap of 14 years.

Both Street 750 and Street 500 be manufactured in India, the only production hub for the models apart Kansas in the US.

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These bikes be exported from India to in Europe and Asia, including Production and export of both on the Street platform are expected to in India mid next year. however, declined to specify a for starting exports to China.

Abdul Majeed, partner and (automotive practice), PricewaterhouseCoopers explained, “Both India and are key markets in terms of two-wheeler Given that customer in both countries are largely two-wheeler makers operating out of only stand to gain in leadership if they are able to quality parameters while to China.”

The potential to gain in electric vehicles has drawn Mahindra to explore opportunities in The discontinuation of government incentives on vehicles has meant the Mahindra e2o has only about 400 units its launch in March numbers the was expecting to clock monthly.

Mahindra Mahindra group Mahindra Reva Electric (MREV) is developing a variant of the car for exports scheduled to commence in 2014. While the export would be first shipped to in the European region, MREV is looking at opportunities to tap the growing for electric vehicles in China. Maini, chief of strategy and MREV, had told Business earlier, “The export would be ready by early year.

We are looking at exporting the e2o to all we previously exported the Revai. We also explore possibilities in

According to industry estimates, the market has the potential for sales of million electric vehicles by the end of the Nearly half the 4,750 of the Revai manufactured since were sold in 24 countries, across Europe and West

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