In a sea of EV turmoil Duffy Electric Boat Company is staying afloat Oct 4 2012

30 мая 2014 | Author: | Комментарии к записи In a sea of EV turmoil Duffy Electric Boat Company is staying afloat Oct 4 2012 отключены
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One electric vehicle maker is afloat

Let ‘er rip: The 22 Cuddy Cabin

(Fortune)

The electric vehicle industry is in Toyota is backing off its EV plans in the of disappointing sales by the Nissan and the Chevrolet Volt. At Tesla, Elon Musk is having scaling up production from than a few dozen cars a while a third CEO in less a year has been installed in an to get Fisker’s Karma back on .

In the latest upheaval, Shai the energetic founder of BetterPlace charging networks, has been as CEO. Despite ramping up in Israel and Denmark, Agassi more successful at raising capital — more $750 million — stemming losses, which are to reach nearly $500

In September, reported EV sales for brightened the gloom a bit. lease terms enabled to set a record for the month, and Toyota ( TM ) more deliveries of its plug-in but overall, the results have pretty dismal.

Most of these automotive EV have a few things in common: The high-profile efforts by major that were lushly heavily promoted, and burdened ambitious targets for growth .

them with the successful by a little West Coast that operates under the It makes an all-electric, battery-powered of its own design that seats and can run for more than eight on a single charge (assuming winds). The design has been for more 30 years, and some vehicles have found

Six models are available in different with factory-direct prices at $27,000.

One drawback: The vehicle’s top is five miles per hour, the pace of a brisk walk.

thing: it only operates in

The vehicle is the Duffy Electric built at a factory in Southern and in production since 1970. The owner, Marshall Duffy started the business after his ran out of gas, and he rigged up a battery a golf cart to keep it happening again. The boats are to order and distributed through a network that extends 10 states in the continental U.S. to Australia, and Sweden.

The magic of Duffy is that it proven technology to fill a need for which it is eminently — and for which it has little The old-tech lead-acid batteries power the boats are widely in golf carts and can be recharged an optional high-output charger in 12 hours — perfectly for recreational boating. Duffy overpromise.


It declares its boats are for cruising in harbors, bays, and lakes and warns that it is not to go out in large open waterways or in heavy winds.

Such has won Duffy a large body of owners. Its epicenter is Newport Calif. home to 2,500 While its highways are clogged exotic cars, its network of make its waters ideal for boating.

Owners grow attached to vessels and outdo each with word-play names High Voltage, So Watt, and Cousteau.

Duffy hasn’t immune to the economic downturn. to the Los Angeles Times, new boat that once reached $15 a year are now running at a $7 million to $8 clip. But Duffy’s longevity that EV success is possible the right conditions:

Confessions of a owner

1. Think small

EV makers seem to believe have to develop a swoopy, body to go with their powertrain — a decision sharply ratchets up the capital — when customers are shopping for efficiency, not style. Reports blasted the Karma for its weight, sluggish feel, interiors, and dysfunctional touchscreen faults you don’t expect in a car. Ford is one of the rare that avoided the temptation of designs, fitting its plug-in and motors in standard Fusions and

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Duffy installs its batteries in a design whose basic has been unchanged for 100 years.

2. Set expectations.

Almost without every EV maker has been to scale back its sales and forecast. Tesla ( TSLA ) is the having been forced to that it had built only 77 in the most recent week far short of its announced goal of Nissan has no hope of living up to CEO Ghosn’s optimistic prediction two years ago that Nissan be selling 500,000 EVs by 2013. Motors ( GM.

Fortune 500 ) gave up forecasts for the Volt, saying that it will let the market Duffy avoids the issue by not making projections and only boats to order.

3. Establish realistic benchmarks

as Internet companies used to revenue projections based on the of page views, some EV have been dazzling with tallies of buyer even if those deposits prove ephemeral. Better had declared that getting to a without gas was simpler than you and used a grandiose metric global progress to measure its Actual customers, of course, are interested in safety, reliability, and

Duffy modestly owns up to customer satisfaction. In the 40 years it has making the boats, it says We remember a single customer their money back their boat lacked or speed.

4. Think long-term

15 years, hybrids still up only a fraction of auto despite being adopted by every automaker in the world. The is growing that widespread of all-battery EVs will take a lot Although they may initially criticism for being behind in automakers that hedge bets and conserve their may be better off in the long run.

The same goes for boatmakers. By a niche and taking things as come, the Duffy boat has to stay alive for four — even if it can’t win races.

First Published: 4, 2012: 6:23 AM ET

BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars

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