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Interesting » Electric Cars

Lots of people are hesitant to buy cars because of the range.

has come up with a solution with a certain company mildly familar with

Buy a 500e, use alternate cars for

Posted by Rob Kessler on Apr 2, 2013 AM

500e buyers may use Enterprise reward program to overcome EV anxiety.

By Larry P. Vellequette

News

April 1, 2013

DETROIT — When it on sale this summer in the 2013 Fiat 500e car will come with an standard feature: another

500e buyers may use rental for up to 12 days a year for free a national auto rental under a program called

The free rentals are designed to buyers overcome potential about the battery-powered subcompact’s range, said Tim Kuniskis, of the Fiat brand in North

The whole thing goes to how the car is being positioned, Kuniskis We’re positioning it to be another a viable alternative to the current 500 to the reach of the electric car.

Kuniskis said the idea was by a dealer in a discussion of how to overcome issues with an electric

Interesting » Electric Cars

We know we’ve got a great Kuniskis said. But I still get a guy to New York to visit his grandma for

The Fiat 500e debuted in at the Los Angeles Auto Show and is in Fiat’s 25 California dealerships summer. Sales will be to residents of California, at least Kuniskis said. The 500e’s will be released April 13.

rental contract with Holdings — owner of the Alamo and National car rental — was finalized last

Each 500e purchase include a business account Enterprise Holdings and enough to rent a gasoline-powered standard car for up to 12 a year. Fiat will additional points on the first two of the vehicle’s purchase to extend the through the first three of ownership.


By using Enterprise Holdings’ reward program, customers have the option to use their from Fiat to rent vehicles, such as minivans or They also will access to the company’s 6,000

The consumer is responsible for any insurance or charges with the rental as they would be in any rental Kuniskis said.

It gives [consumers] that flexibility, he said. If I own a 500e and I a pickup to help my buddy or if I need a standard car because I to take the family to go see grandma in New I can do that.

Other portions of marketing strategy with the will be announced this

Interesting » Electric Cars

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