Ken Ma appointed VP Design at Changan Auto Car Design News

27 Мар 2014 | Author: | Комментарии к записи Ken Ma appointed VP Design at Changan Auto Car Design News отключены
SAIC Roewe E50 Electric Cars

Ken Ma (right) presents a quarter model to an SAIC exec

Ken Ma on a full-size model of the Leaf

The 60 person design team at

Ma realizes that having this level in his career is not to be lightly. This month, he is establish a stronger local team based on Chang’an’s design system, which eventually form a separate entity that will separately from – but on the same as – the company’s engineering department.

Our center should be independent the engineering department, they be two parallel units, Ma said. In framework, the two sides will be in a equal position to solve the and can fight for more reasonable hours, so the designer could a balanced proportions and the fine to enhance the level of the overall

Ma also has another objective: to a design center in Beijing. the Chang’an Automobile Group design studios in China Shanghai and Haerbin) and in Italy and The company’s design team in Italy, was responsible for the development of products of creative design.

arrival will upgrade the design team and enhance design capability – establishing the design center is a key milestone.

The new design center, which hatch from the Chang’an Automobile Engineering Research established in 2009, will the future core strength in vehicle design, while the design studio will be responsible for commercial vehicle and some facelift work. Automobile has already started talented designers worldwide, the design team in Beijing to be finalized this year.

SAIC Roewe E50 Electric Cars

To up with a good product is to a balance among three schedule, cost and quality, Ma For a young Chinese design to accomplish a task in a short with low cost, and without the quality is very difficult.

Ken Ma’s experience will prove to be a valuable asset in his objectives. A graduate of the Central of Arts Design (now of Arts Design Tsinghua with an Industrial Design in 1990, Ma went abroad to his studies at Ohio State where he obtained a degree in management. He then started his career at General Motors’ RD as a creative designer, eventually promoted to the design director at Shanghai GM’s Pan Asia Automotive Center.


During that time, he the famous SGM Buick Junwei and Buick GL8, both of became best sellers in Ma later spent time in America, where he worked Mitsubishi and Honda, but he returned to to become design director at Automotive Technical Center, he led SAIC’s vehicle design

Over the course of his career at Ma presided over the development of the N1, E1, and MG Zero concepts as well as the 350 and MG5 production vehicles, and led the design of the Roewe W5, 750, 550 and other models. He also designed the (Yez) and Happi (Seashells) cars for the Shanghai World and created China’s first design team brand, Automotive Design (SAIC He has trained over 160 talented during his professional career in the Pan Technical Center and SAIC

Led by Ma, Chang’an’s rejuvenated design will seek to improve the quality of their products, the brand’s image and make a to promoting their company’s development. The goal is to enhance the status and present itself as an of China’s design studios.

SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars

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