Key to Wheego Electric’s Survival Be Patient Stay Scrappy PluginCars com

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Wheego LiFE Electric Cars

Key to Wheego Electric’s Survival: Be Stay Scrappy

By Alysha · April 29, 2013


Remember Wheego Cars Inc. the start-up of pure electric low-speed that seemed destined to die with so many other EV makers? Well, it didn’t.

based in Atlanta, Ga. is alive and Indeed, Wheego is planning to a new model in the next 12 months. has survived because it has not overestimating for its product, CEO Mike McQuary “We’ve always had a expectation of what the market be,” said McQuary. build a batch of cars and we them.”

McQuary won’t reveal or profit for the privately held which is supported by about 40 (That usually means are very low.) “I I am still the largest shareholder,” McQuary. He also would not how much money the company has through five years of

He was, however, happy to about plans to launch a electric SUV in the U.S. in the next The SUV, with an imported from China and components in the U.S. is undergoing crash right now, said “It is hard to fix a timeline on he said.

Wheego will likely a road show for the SUV model month, McQuary said. The is aiming for a MSRP of $44,000 federal and state rebates, he

Wheego’s 25 dealers in 15 states Japan and Bermuda/Cayman Islands) are about the second model, McQuary.

Life in a Niche Is Than Death

Wheego is selling only one model, the pure electric vehicle, the of which is also sourced in The Wheego LiFe was sold the end of 2012 based on an exemption the Federal Motor Vehicle Standards requirement to have Stability Control. The current of the Wheego LiFe comes with the necessary safety said McQuary.

The LiFe takes its name the 30 KwH Lithium Iron Phosphate which Wheego sources Flux Power in Escondido, and Voltronix USA of Huntington Beach,

The tiny two-seater gets 100 miles per charge, takes hours to recharge at 240 volts, and has an of $32,995. Unlike Wheego’s EV, the low-speed Whip, the LiFe has a top of 65 miles per hour.

Wheego LiFE Electric Cars

The LiFe has a surprising customer said McQuary. A large are being sold to retirees, he “It didn’t jump out at us as we did our research,” said McQuary.

In it makes sense, he said. are on a fixed income and don’t to face fluctuating fuel their travel needs are local; and they are just a so don’t need backseat Gated communities haven’t big customers.

They generally buy low-speed vehicles, while “ours are Department of Transportation-approved cars,” McQuary.

U.S. Plus

The EV market in the U.S. has been to take off. McQuary, who is known as the co-developer and president of an Internet service provider, the EV market to the web, which years to catch on.

McQuary just betting on a growing in the United States. Wheego signed a deal to produce cars in China, he said. wouldn’t reveal the name of Chinese partner.

“Within 12 months there be a Wheego assembly line in he said. “We should be and selling cars there.”

Wheego LiFE Electric Cars


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