Korea’s Ssangyong Coming To America In 2016

7 Апр 2014 | Author: | Комментарии к записи Korea’s Ssangyong Coming To America In 2016 отключены
Mahindra's Halo concept

Korea’s Ssangyong Coming To In 2016

2011 SsangYong Concept live photos

speaking, China is the world’s car market: in 2013, it became the country on Planet Earth to 20 million auto sales in a year.

But despite that achievement, in many ways, remains the Wild, Wild Like the Wild West of century America, there’s to be made in China, but the country’s steps toward capitalism, its of transparency, and its conflicted position on issues mean that a lot of uncertainty (and smog) in the Investors could dive in and gajillionaires, or they could it out with nothing.

Which is why America — the second-largest auto market remains so alluring to so many We may not be seeing 14 percent growth, but stable, and we’ve been at capitalism thing a long so there’s a degree of predictability.

And in turn, is very, very to foreign automakers. It’s in Fiat (and soon, its Alfa Romeo ), it’s a spell on Geely. and it’s luring South Korea’s Ssangyong to shores in 2016.

If you’re not familiar with Ssangyong, known as a maker of inexpensive vehicles — something could be attractive to utility U.S. consumers. But the battle be easily won.

GETTING OUT OF FIRST GEAR

For starters, the name. Americans may be fiercely but Ssangyong is going to present marketing challenges — and not because of the spelling. Even admits that the name Chinese, which could be to U.S. consumers, who have associations with the phrase in China. (Heck, it’s off-putting to the Chinese, which why Volvo’s new owners are downplaying Chinese roots .)

Then, there’s the company’s Ssangyong only sold around vehicles last year, all of were manufactured at one plant in Korea. To make an impression in the it’ll need to ramp up considerably. After all, not making high-end, halo like Lamborghini or Bentley; touting itself as a low-cost, automaker.

Mahindra's Halo concept

Translation: quantity over

And then, there are the company’s resources to consider. Just a of years ago, Ssangyong was in receivership. begun a turnaround, but it may not have the reserves it needs to crack the tricky U.S. auto

Complicating matters are its distribution which seem iffy at the If Ssangyong were owned by General or Hyundai, it might be able to that partnership to get a foothold As it is, however, Ssangyong’s majority owner is — the Indian company boasted and bragged for years conquering the U.S. market, to fizzle out after failing to any of its promised goods .


Will Mahindra’s desire to the U.S. turn it into an stage mother, pushing Ssangyong to where it failed? Will and Ssangyong be able to pool cash to make an impression on consumers? And most importantly, crossovers be any good?

We can’t any of those questions, but you can bet we’ll be to find out.

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Mahindra's Halo concept

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