Mahindra REVA launches the «Petrol Free» REVAi & available …

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August Electric Vehicle

Mahindra REVA launches the Petrol Free REVAi. available at Mahindra Dealer outlets in Raipur

Govt.of Chattisgarh gives VAT exemption to eco-friendly REVAi, Price: Rs. 2.99Lacs only*

Raipur, November 16, 2011: Mahindra REVA Electric Vehicles Pvt. Ltd. (Mahindra REVA), one of the pioneers of electric vehicle technology in India, today announced that its REVAi vehicle will be available at the Mahindra dealership in Raipur. This is one of the major initiatives announced by the company post its acquisition by the US $ 12.5 billion Mahindra Group in May 2010.

“We are delighted to launch the REVAi in Raipur where there is already a great deal of interest in our vehicles and we thank the government of Chattisgarh for taking a bold step of giving exemption of VAT on Electric Cars. With issues such as climate change and energy security taking centre stage globally, eco-friendly transportation has become the need of the hour. This is also substantiated by the recently announced incentives for electric vehicles, by the Government, in the form of MNRE subsidy of Rs One Lac or 20% of the ex factory price of the car. The electric vehicle market is hence, poised to grow rapidly.

Mahindra’s extensive distribution network will help us make significant inroads into the local market. The car is not only eco friendly and comfortable but also cost effective. Interestingly, the complete cost of the car can be recovered from savings on petrol costs within six years only,” said Mr.

Pavan Sachdeva, General Manager Sales Marketing, Mahindra REVA.

Shri Amar Aggarwal, Hon. Minister of Health Family Welfare, Medical Education, Commercial Tax, Revenue and Rehabilitation Departments, Govt. Of Chhattisgarh, while handing over the keys to the first customer Mr.

Suresh Kumar Agarwal said, “Electric vehicles are the future of urban mobility in our country especially with the spiralling oil cost. We are very pleased that Mahindra REVA has brought its vehicle to Raipur. Our government is committed to providing a better way of life to our people and we are supportive of all such initiatives that help us further the environmental cause.

In recognition of the same, we are happy to offer VAT exemptions to electric cars within our state”.

The REVAi is a technologically advanced car equipped with a `boost’ mode for acceleration and power. It also has a ‘hill restraint’ feature which allows enhanced negotiation on slopes. As an eco-friendly and economical car, it offers ease of driving without clutch and gears. Its small size makes parking hassle-free and manoeuvrable for safe driving on city roads.

Further, the vehicle can drive at 80 km per hour with acceleration from 0-40 km in 7 seconds.

REVA’s patented technology incorporated in its Energy Management System (EMS) ensures optimum performance and life from the battery. The car also has a regenerative braking system by which energy is pumped to the battery while slowing down or applying the brakes. With a range of up to 80 km per charge, the REVAi is suitable for most journeys within the city.

Its automatic drive, no emission and no noise make it the ‘perfect city car’.

* Ex-showroom price for REVAi … AR

About Mahindra REVA Electric Vehicles Pvt Ltd

Mahindra REVA is a pioneer of EV (electric vehicle) technologies and one of the first companies to introduce electric vehicles worldwide. Founded in 1994 as REVA Electric Car Company, a joint venture between the Maini Group of Bangalore and AEV LLC of USA, the company was acquired in May 2010 by the USD 11.1 billion Mahindra Group of India. The REVA electric vehicle was launched in Bangalore in 2001 and in London in 2004, (latter under the G-Wiz brand).

In September 2009, at the Frankfurt Auto Show, the company unveiled two new cars, the 4 seat REVA NXR and the 2 seat REVA NXG.

Today Mahindra Reva has one of the largest deployed fleets of electric cars in the global market and has accumulated data from more than 100 million km of user experience. The company’s electric vehicle platforms, technologies and regional vehicle assembly are offered under license.

Mahindra Reva has 310 employees and is headquartered at the Bommasandra Industrial Area in Bangalore, India, next to Electronic City, one of the world’s technology hubs.

In 2006 REVA was acclaimed by Businessworld India as one of India’s ‘Cool Companies’ and in 2008 was the recipient of the Frost Sullivan Automotive Power train Company of the Year award. In 2010 Overdrive and CNBC TV 18 declared the REVAi as the Green Car of the Year.

For more information please visit,

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, vacation ownership, rural and semi-urban financial services, etc. Mahindra has a significant and growing presence amongst others, in the automotive industry, agribusiness, aerospace, automotive components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheelers.

BAIC E150 EV Electric Cars

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. For four years in a row, Mahindra has featured in the Forbes Asia’s Fab 50 List of the 50 best publicly traded companies in the Asia-Pacific regions.

Dun Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies.

In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India — 2010, created by the Carbon Disclosure (CDP). In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit

For further information, please contact:

Ms. Roma Balwani

Senior Vice President Group Head, Corporate Communications

Mahindra Mahindra Ltd

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Reva almost pays for itself over 6 years!


Petrol cost(rs./lit) n.a 70

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