Mahindra Reva to bring more electric cars in near future Mahindra …

13 Апр 2014 | Author: | Комментарии к записи Mahindra Reva to bring more electric cars in near future Mahindra … отключены
August Electric Vehicle

Mahindra Reva contemplates more electric cars in coming years

Mahindra Reva always had big plans for e2o, as the company believes that this car will open a new chapter in the history of the Indian automobile industry. The e2o does seem to have all the potentials of being a great car indeed, as it is not only a fully electric driven car but also can charge its battery by the energy of the sun by using a solar panel if the consumer chooses to. The electric vehicle is India’s first full-fledged passenger car as well, with the seating capacity of four full grown adults.

Mahindra Reva is so confident about the success of the entire race of electric vehicles post the e2o that the company is contemplating to launch another four to five new variants of electric vehicles in the coming two to three years. The e2o officially launched in the Indian market on Monday, 18 th of March 2013 and it could breed a new generation of electric vehicles as its maker plans.

The Chief of Operations Mahindra Reva, R Chandramouli said that over the next two-three years the company is planning to have at least four to five new launches and one of these could include a four-door model as well.

The first electric car that was produced by the electric vehicle company Reva was the REVAi and sold a mere 4750 units of the car since its launch in 2001, but that was before it was acquired by Mahindra Group. Now, the Bangalore based company is known as Mahindra Reva (MREV). With the launch of e2o, which has replaced the REVAi, Mahindra Reva expects to touch that sales figure in around a year s time.


Chandramouli said that the sales of the e2o will be significantly higher, in multiples, as he did not want to put an exact number to it.

The e2o is targeted at the young and tech-savvy car consumers who probably already own one car. As Chandramouli further explained by saying that around 30 percent of all the cars sold in India are bought by people who already own a car. The company is targeting these people, who are mostly between 25-40 years of age.

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This group of car consumers is targeted as they are the early adopters of technology and are the change setters in India as well.

The e2o comes with the convenience of charging the battery easily at home or workplace with the help of any 15 ampere plug point. However, to ensure convenience as well as the sale of the product, Mahindra has already set up around 100 charging points across Delhi and Bangalore and has plans to add more in other cities in order to create an effective charging network in India.

Chandramouli added by saying that the lack of infrastructure would not be a deterring point to affect the sales of the e2o. Nonetheless, it is very much apparent that the company is not investing heavily on building the charging network only for the e2o but also its future siblings.

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