Mr Barth What is the deal with our teacher? Is he for real? …

18 Апр 2014 | Author: | Комментарии к записи Mr Barth What is the deal with our teacher? Is he for real? … отключены
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What is the deal with our Is he for real? Well here is the scoop!

Ok, so this might be of the most boring stuff in the but it might be of interest to some of you who very boring lives. If so, on.

Mr. Barth’s Mini Autobiography written several year as a class activity where and teacher all engaged in reviewing past.

Educational Philosophy

I in Marketing Management in college and the better part of my working starting and running businesses. of my approach to things is a business I am very “bottom line” focused. This is the basis for my to my homework, grading and students.

is based on learning, and therefore mindless work and fluff etc. have little to me.

When I ran my wholesale and my retail I focused on every item as a profit center. If an item did not a profit or contribute to drawing to buy other products, something fixed. This is my version of “no left behind.” The only is that with students, I fix everything.

I am however very of my FCAT gains record.

My History of starting businesses.

• Business (age 7). This is a moment in my past but it also has a side. I was involved in the unsavory of child labor, and to make worse it involved my little We had some old wood blinds on windows in our basement, which my dad to throw away and replace something more modern. consisted of little wood about 1/4” wide, 1/32” thick, and about 31”

They were all sewn near the ends. They roll up on a cylinder when and unroll to keep the light out of the when lowered.

Dad saw no value in but as an enterprising seven-year-old, I saw opportunity. I that it would be possible to these into something I sell. for profit, namely pot I didn’t really think the fact that wood can and I didn’t have a product lawyer at the time. Since were headed for the trash any money I could get for them be all profit!

What a sweet So I employed a little 3rd-5th mathematics (remember I was only so I was still in 2nd grade) and measured the length, calculating how long would need to be to get three out of each. Once this was the slats were marked for prior to the connecting string cut.

I was lucky in that I had numerous home construction with my dad and knew how to use certain I don’t suggest most 7 olds be allowed to use a box cutter a razor blade, but it worked well for cutting the string and nice clean cuts the wooden slats. The box cutter was out of and after teaching my 5 year old how to weave these slightly 10” slats together, I resorted to labor for the real work.

I this was my first role in as a teacher. She must have this was just like a activity, and I may have offered small pittance for her effort, so she became my production grunt. I was not bookkeeping at the time so I don’t remember how much profit venture made for me, but it certainly my appetite for future ideas and money.

I do recall setting the at $1.00 which was a tidy sum in day — it would have 4 gallons of gas. I think we some, but nonetheless, had I pursued idea further I could been the first person to one of the many successful varieties of stores in existence today!

• Huckster (age 7-12). one rides around our town are many

corner produce When I was a kid there were older men who had converted old school to traveling produce stands. The one on the right is much fancier in my day, but the idea is the same.

My had our own version of this, the family

One of the quality experiences of growing up was a garden directed by our wanna-be — Dad. There was about our soil and the upstate New weather that made for great produce. We had tomatoes made anything I have since seem dry, and ridiculously pathetic.

Ours the size of grapefruit and dripping juice and flavor. We would sit in the and eat them like apples.

we had more produce than we consume even as a family of So on Sunday we would load up the go to church, and then head off to complexes (where people have gardens) and sell our produce. My sisters and I became in the current produce market

We had those incredible tomatoes, peppers, onions, carrots Bunny would die for, and lots more.

When we out, we would head count up our take, divide it up each other, and deposit it in our piggy banks. This was a math exercise.

• Purveyor of (age 8-9). Expanding on the of the pot holders, I saw an advertisement for selling doormats. Prior to the internet, was the big thing.

If you wanted something not in a local store, you could find it in a magazine somewhere. But didn’t always know to look. So here was an opportunity to something people couldn’t find locally.

All I would to do is convince them they it or at the very least wanted it.

Now it was that there were that sold doormats, but were “high quality” mats that were with their names on such as “Welcome to the Rumplestiltskin’s”. How For those of you who ever find involved in the business of sales, you find a way to create excitement or in your product.

People buy because they become attached to the product or the idea of the product.

This went well and many were but in order to keep my source it was necessary for me to have them to me and then deliver them. were somewhat heavy and to balance on my bike, so I started for other ventures to pursue.

• Card Merchandiser (age When I was young there no iPods. The great technology at time was transistor radios.

were actually the beginning of the revolution that got us where we are So the state of the art had been tiny 6 radios. My friends and I had maxed out any these were capable of.

usually came with (to save on the batteries by not using the We would go to the village dump and for bigger speakers from old or radios that we could up by splicing the connections on our old headphones. I that if I took my radio out to the in front of our house and held it to some of the wires running the telephone pole, I could up some radio stations all over the country.

At the time, was as cool as having internet!

One about technology is that it stops changing. Suddenly were new radios coming on the with 12 transistors and I was craving I would scan the Sunday looking for the latest greatest Just as I had saved enough money (Dad insisted we 9 of every 10 dollars for college, so left one free dollar for my dad had a brilliant idea. Now one thing dad’s brilliant ideas they didn’t always brilliant to me.

So this idea was I could sell Christmas for this company he came and they had all these toys and you could get if you sold enough I sent away for their kit and really did have a great in their catalog of gifts you earn.

Buying into scheme, I was selling Christmas in March, and by early fall had to sell enough to get the radio I However my dad had other ideas. He convinced me that the radio were offering was not worth the of money I could get paid if I the cash instead. While was true, I was not in the mood to wait. He pointed out that with coming, there would be new and incredible radios being another advantage of waiting a

Admittedly that was a major and my craving for the latest technology me to postpone immediate gratification for the of something better later on. this is the decision we must confront when making purchases today.

Not wishing to you in suspense, I took the cash for my card sales. Dad convinced me to off purchasing anything until Christmas (when prices come down), and then to give me his old 12 transistor radio. You see he got a one as a sales incentive at work.

He this way I could keep my have my own slightly dated 12 radio, and use his new one when I was in the house. In words the best of all worlds and I drank this Kool-Aid! I said — dad was an incredible and I was still a pretty gullible year old.

I continued to Christmas cards for several — for cash. One of dad’s was a ham radio operator with one of hundred foot tall in his back yard. He had an old shortwave the size of a microwave oven he to me.

I was in heaven being able to in radio stations from the globe. The only downside is I didn’t learn enough to appreciate everything at my disposal.

• Candy Confectioner (age One can never escape school Our school, St. Joseph’s, had partnered the quintessential school fundraiser of all — World’s Finest — back when had a real 1/4 pound bar of luscious

This was a philanthropic endeavor a profit motive (so I wasn’t greedy) although there was an of school guilt and competitiveness

During our years of grade my sisters and I usually took 1st and 2nd and walked away with all the Virgin Mary statues and place prizes. We sold 24 bar boxes than most could sell bars. any great innovative company, we protected our trade secrets and Two of our best were going to alleys in the late evening the bowlers had imbibed a few drinks and a little loose with money, and hitting office Sometimes a boss would buy a bar for every employee in the place.

other kids were their neighbors and relatives. One I will say about back our candy bars were a value unlike many of the things being peddled This is a critical rule of which many companies get — no amount of gimmicks and can overcome a crappy product or value.

It might work for a but eventually it will catch up you. Once your is established it is exponentially (a math more difficult to fix than to start over from

• Needle Threader Merchandiser 8). You might not believe this, but was a day when people didn’t away or donate old clothes and buy new but rather fixed old ones and made clothes from

So every house had lots of and thread. I noticed an ad for litt

le needle threaders in which you insert a needle, lay the thread the top, push this button, and just like the needle was threaded! I was able to buy for something like 15 cents in and the selling price was either 49 or 59 so the profit margins were The sales pitch was that it save your eyes a strong selling point for people!

• Pen Merchandiser (age The credit for this one has to go to my dad, but I had major purchase in mind would entail about Dad saw these pens that in either red or blue, somewhat to the one you see here.

You could buy 100 for $14.00. He I could sell them for 19 each, resulting in a $5.00

Once again I engaged in labor by bringing my sister for these sales expeditions. has some unfortunate similarities to the of young women found in show booths. Fortunately I was this as another teaching and experience by having my sister act as and counting people’s change.

We found that we had excellent if we went to the village and called on They found it interesting we were so enterprising and were that happy to buy our wares. people would give us a and after my sis pulled out their and penny change, they just tell her to keep the

After a while she tired of process and decided to cut to the chase and ask if they wanted their I had to explain that that was bad and she would have to continue through the ritual.

The tips doubled our expected profit!

• of Grit (age 9-10). So I was to realize that the life of a or should I say saleskid, is one of an inconsistent and paycheck. It is always about you did last week.

I started about how I could create a income. I was growing up in what I a slightly boring town in NY, and was always sending off for anything would produce a flow of Stamps were only 4 or 5 so what the heck. I saw something that you could be a distributor of Newspaper.

I realized that if I up a subscriber base of customers, it produce a regular income as long as I delivered the paper to my I did just that and also an avid reader of the news Grit saw fit to print at the time.

It was this business venture our nation experienced a traumatic the shooting of our 43rd President, F. Kennedy. John Kennedy had the country and the world by providing hope and challenge. It was he who challenged to go to the moon by the end of the decade — we did! As a young person who had his passion and inspiration, I was very by our loss of his leadership.

I decided to put on a big push to raised money for his I don’t think I raised all much, but did receive a very thank your from the Lady, Jacqueline Kennedy. It was a big at that age!

• Business Printing Proprietor 10-15). When I was about 8 our experienced a traumatic event. My who had fought in World War II in Germany, to teacher’s college for a year out to become a very successful for a large company, and started a with four kids, his job.

He had made some good money for over a during the prime of his life. is a lesson here for kids who a great plan to be a sports or something else, but don’t your education is essential for term success.

When large company started to a profit squeeze, the geniuses at the top the best place to cut expenses was the people. That was when dad got his slip. You see, they want to cut any of their own expense or jobs.

The problem is that you cut the sales force, you not only cut but you cut off your income. That is how destroyed the company and caused it to go out of That is when the people who deserved to loose their lost theirs.

So dad tried different jobs and ended up cars. He was actually very at it, and it kept us all in food and clothing. At point he needed some cards and was looking for somewhere to get a deal and stumbled across company out of Chicago, called Press.

He suggested to me that if I their catalog, he would buy his from me. Then I could to others and make even money!

National Press all kinds of things. Advertising calendars, ashtrays, business matchbooks, coffee cups. You it, if a company could have its printed on it and give it away to new customers, I sold it.

I would on the door of every business in my and when I ran out of potential customers I the bus to the city and started there. I open a bank savings at banks so I could pester the and manager to get their business. I was a customer they couldn’t be and tell me to get lost. At about 14 old I got in to see the President of Syracuse Savings on the top floor of one of the most prestigious in Syracuse, NY. I didn’t sell him since he said they contracted with some company (interesting how the top guy in the bank had no

Needless to say that sold me on the of starting my own business after that people who work for frequently become little with no control of their or ability to make their own There were many buildings and doors knocked on lawyers, accountants, medical — and many items More money for college and

One of my favorite stories originated my newspaper delivering activities. I had some business printing to the funeral home, Maurer’s. The had appeased me with a tiny — probably to be ‘nice to the My newspaper route ended at the home doorstep, and on cold days I would sometimes go in to up and see if I could use the phone to get a ride rather than walking. One I didn’t find anyone entering so I walked around and up walking in on the assistant fixing up a

Talk about cold!

that assistant was Mr. Ayer. and we on several occasions. One evening I stopped in to use the phone Mr.

Ayer me aside and told me he had been for me to come by and dropped the big bombshell on me. He was to open his own funeral home and me to help with ALL his printing Talk about brave, boy was I with his entrepreneurial prowess sheer madness. Here was preparing to go up against one of the most businesses in a small town, a sizable investment and large home was required.

This led to discussions about the logistics in this brazen attack on business. Although I was not a paid it really meant a lot to me that guy in his thirties valued the advise of kid who was only 13, even though I had a lot more experience starting small as they were.

Mr. had found a large old house in the of town and had begun fixing it up. He had his expenses and knew he would to undercut Mauer’s prices if he to get any customers. He had estimated how many he would need to break and felt it was doable.

The payoff for my was one of the biggest printing orders yet everything he needed — cards, stationary, envelopes, cards, etc.

What this story interesting was he called me wanting to buy calendars to out at Christmas. You see, Mauer’s Home bought these fancy desk calendars looked like they made of genuine leather wern’t) and were mailed out to the 6,000 residents of our town of NY. Mauer saw this as an investment in his name in front of his future Sooner or later in most it would pay off, when would die and the “who ya gonna phone number was right by the telephone on the desk.

Phones all had cords back

Unfortunately I had to inform Mr. Ayer he could never afford to with Mauer on the calendar He would have to do battle for in some other way. going with a cheap it would send just message — of cheapness. would be a devastating marketing that would be suicidal.

I point out the irony of the funeral needing to utilize his competitor’s after the suicide. I told him I brainstorm and try to come up with an for him.

Anyone who really me, knows that inside my can be a

very dangerous place. is where the brainstorming occurred led me to the idea of Ayer Funeral Flyswatters. While calendars at time could cost thirteen cents to a half plastic flyswatters could be had for as as a five cents complete company name and all.

The would be convincing Mr. Ayer who was hung up on the idea of calendars.

I up with a few discretely hidden and my catalog, which would be after the hook and pitch. I by making the argument that his limited financial resources he have to make optimal use of advertising specialty he purchased. were a lot of people in town and he afford to purchase one ‘whatever it be’ for everyone. He certainly couldn’t to replace a calendar every along with the necessary which could double the

I had his attention because I was completely and he knew it.

Then the good came! I pointed out that he need to target those that were most to be good customers in the not too distant I questioned him on who he thought his target was. Although somewhat by this question, he told me it was who would die. Correct

I then questioned him on the demographics of people as a group (ignoring like auto accidents and teenage stunts gone After a few moments he again answered — old people. Two for The next question was a little challenging.

What is it that old have in nearly every of their house (unlike a and in fact frequently deem so that they might it around with them to instantly handy at a moments Well everyone has to strike out

The obvious elusive answer was a And up north when air-conditioning was a every house would flies. And old people had a particular for flies and all kinds of free to pursue them to their death match with a

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The sales pitch was made and the and catalog came out. He up to the idea. They could be to local businesses to give as a courtesy to their customers at Some young person go around the village and distribute for a small fee.

I wonder who could be!

Now came the really part, the fruits of the dangerous of the depths of my brain. Would I be to convince him that the flyswatter read. Ayer Funeral You kill them, We’ll them. call 315-fly-bury?

The was as expected. This brave man who on the funeral home king of was stricken with fear. He the flyswatter idea but was petrified of the I pointed out that he would get the uppity clientele that was the Mauer customer anyway and had nothing to lose.

The most thing was for him to get known and remembered. His was looking for value. The slogan have people talking and even generate free like newspaper articles.

He forfeit one or two easily offended but would gain many Unfortunately it didn’t work. I even have wanted one of myself in my youth.

Fear of the is a very powerful human not easily overcome, even by a 14 year old salesman. I really do he would have reordered more had they had the slogan. But the sale was made, and my commission

More money for college.

• Dealer (age 13-15). If been paying attention you that I had a newspaper route. not only entailed selling on the idea that they have the afternoon paper to their door come (a rarity in upstate NY), or snow, but also involved the of money for the subscription. It came to a total of 13 cents a week.

I became a master of my multiplication up to the 13’s.

Something interesting happening at this time. The US had discontinued printing Silver about a decade earlier and circulating Federal Reserve The older silver certificates redeemable for actual silver (about an ounce worth) and was rising in value.

It was being more in industry as electronics more popular(remember the transistor and as people started taking and more pictures with the of the Kodak Instamatic camera was made with silver).

I noticing ads in the newspaper by coin in the city where they buying silver certificates for each. Yes kids actually the newspaper back then. I saw lots of $ signs, granted a at a time. I started saving all I collected from customers on my route.

But that wasn’t

On Friday nights I would to get my newspapers delivered, hurry to the ask the teller for several hundred one bills and start sorting them picking out all the older certificates. I would go back to teller and swap the newer in for more to sort through. I expected them to tell me to get since this was somewhat of a for them, but since I had an account and was always nice to them continuously accommodated me.

My goal was to the bank with as close to in silver certificates as possible.

morning began my journey to the coin dealer where my would miraculously become My $20 give or take profit not seem like much, but it was significant at the time. To give a of this, a gallon of gas cost so $20 was more like $200 in money.

I would go around to at the department stores, have (which always included a at one of the little luncheonettes that popular back then, and a to the Lowe’s Theater for the latest (hopefully a James Bond After the nickle bus ride, and a movie, I still usually had 95% of my when I got home. This repeated itself on most for several months creating money for college.

The greatest was that although the silver were becoming more the price being paid for kept increasing.

However it became evident that was a trend here and it wasn’t It was exponential and did not present a pretty for predicting my future profits. I was able to adapt to the market the dealers began buying up the coins in circulation at the time. Due to the of silver the treasury replaced with alloy coins.

So I sorting through coin for the silver ones. This was a lot work, especially once the dollars and quarters were and only dimes were Nickles and pennies were made of silver. Not only did it to take forever to sort, but weighed about 28 pounds. Due to the challenge, it I usually fell short of my goal so lugging all 28 didn’t happen too often.

The part was that the price up to over 15¢ an ounce, which than made up any difference and profits.

Eventually the silver became relatively scarce and the became more like for gold in a river — work than the time It sure was great while it I don’t recall specific but I believe this activity paid for over a year of my college tuition. I did keep of the best bills and coins as items and still have today. Interestingly, the current of silver is around $30 an ounce and at one peaked at around $50 a few years

One dollar of coins weighed of an ounce. At $30 that would made my weekly profit $2000 if I still had it all. But who

And I needed to turn the money each week for funding the week’s silver hunt.

• Invitation Proprietor (age Always on the lookout for other to sell, I had noticed an advertisement for a invitation catalog from Chicago. There was this nice girl on my newspaper who was getting married. So I decided to for the catalog and see what happened. At the least I could get to spend a time soliciting her (to buy my wedding

She was easily 8 years older I, but quite pretty and that me just fine. And like I she was getting married anyway.

The arrived and was only about 1.5 thick. My competitors were the stores in the city that had of catalogs that were a half foot thick. I some time with her and mom how the pricing worked and then my catalog with her for several

The next time I saw them gave me the dreaded news they were making a trip to the city department to see what they had to offer. I already knew, since I had done my research and checked out my Despite the fact that I had of the best quality invitations at competitive prices, I feared the selection would win out.

never taken a college class yet, at 13 I was about to a classic fact of marketing. was a reason Elmcraft was successful this concise catalog of average invitations. SIMPLICITY My potential customer and her mom thought would spend a few hours in the and it turned into nearly a So many books.

So many So many invitations. They bewildered and confused, returning to the of my simple but beautifully presented and good value pricing. I got the for invitations, reception cards, cards, all the envelopes, engraved glasses, personalized matchbooks napkins, engraved cake knife, and more!

They a little concerned doing with a 13 year old, but I them that since we ordering so far in advance of the wedding, would have plenty of to order elsewhere if the ‘kid come through.’ I never people spent so much on and this might have conditioned my thinking towards not married too young. Anyway more money for college.

The idea is fundamental in marketing. A number of corporations just get it! The more people an organization the more committees, meetings, leads things to take on a life of their own that out of control and beyond all reason. One needs to look at the bureaucracies in from the federal and state down to the district level to see how out of top down complexities do not lead to performance, but rather inefficiencies.

look at the most successful in the world right now, which now is worth more any other company in market a company that does not one committee, that simplifies its into three or four of each item. When I was an article involving marketing back in high school, I reading that if you are going to ties, you should have a of low priced ones, medium ones, and high priced If there are too many price the customer usually gets and walks away empty

There were more customers, and then when I on to college my mom continued the business. have a thing for weddings, so she enjoyed working with the girls (although probably not as as me) and it became almost like a for her that she could make at.

• Amateur Stock Investor/Trader 13-18). My dad was reasonably frugal his money and had elected to invest his in the stock market. His timing was good since his early years coincided with the States becoming the dominant in the world economy following War II and the advent of the Marshall Plan. to say, his portfolio benefited and in so perked the interest of me in my youth.

I observe dad monitoring his stocks in the recording their values and on paper spreadsheets, and reading and Forbes magazine business I subsequently emulated him by scouring these looking for little entrepreneurial gems I could in my own pursuits. Somewhere during process I got the bug to invest in other other than merely my own

But for me, investing in the stock market not be as simple as it looked.

The stock of the 1960’s was not exactly a place for the person. Stock commissions high, one could only buy in (100 shares), and the only who could get live prices those who had a seat at the brokerage.

• Car Dealer Detailer (age coming soon

• Wholesale Purveyor (age 25). soon

• Swift Company 21-23). coming soon

• Wholesale Meats (age coming soon

• Holiday Corporation (age 24). soon

• Self-Employed Business (age 25-46). Reference to created and run mentioned above

• Stock Trader, Writer, Myeloma Education Advocate, Advocate, and hopefully Philanthropist I die). Its not over till its

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