SAIC independent brand price break & ceiling& SUV …

15 Июн 2014 | Author: | Комментарии к записи SAIC independent brand price break & ceiling& SUV … отключены


SAIC Roewe E50 Electric Cars

SAIC independent brand price break ceiling SUV market to force

Daily economic news (Blog,Micro-blog) reporter Yang Haiyan practice from ShanghaiJust entered 2013, SAIC s MG3 launched 59700 yuan price models. The price in the compactCar cityField again to lift not small billows. In 2012, SAIC independent brand with a 23.5% year-on-year growth, reaching 200000 sales target, and create the sales of 20000000000 Yuan, average the bicycle price breaks through 100000 yuan, challenge the independent brand ceiling price and sales . From the current product layout, SAIC independent brand product layout basically has covered all segments of the market, begin to enter the all-round development stage. Auto analyst Zhang Zhiyong to the daily economic news reporter said.Strengthen the A-class car market advantage /In 2012, with the joint venture brand price low, the car of the joint venture enterprises in the A-class car market layout is also more and more strict.

In the face of the joint venture brand under the pressure of the pressure, SAIC independent brand car sales also appear differentiation.By the Federation data display, last year s sales of 200000 cars,RoeweBrand sold 128000 cars, the MG brand sold 72000 vehicles, an increase of 11.9% and 51% respectively, hit a record high.Among them, compact modelsThe Roewe 350Sales growth and A0 class car MG3 obviously, 2012 were 74400 vehicles and 40600 sales, year-on-year growth of 17% and 84.1%, both the total sales of 115000 units, to occupy more than half of total sales.At the same time, a vehicleThe Roewe 550And sales of A+ models MG6 declined, the decline in the rate of 4.1% and 15.4% respectively; the high-end modelsThe Roewe 750The decline was more obvious, close to 50%.It is worth mentioning that, the Roewe 350 and MG3 are rapid growth in sales and the terminal price advantage. The face of fierce competition, from the middle of last year, the Roewe 350 is enlarged terminal Rangli, Rangli rate as high as 20000 yuan, after discount the terminal price close to 70000 yuan, MG3 in Shanghai preferential breakthrough million yuan. Relatively speaking, the Roewe 550 and MG6 Rangli rate is smaller, but also is in 100000 yuan

SAIC Roewe E50 Electric Cars

20 yuan the A-class car market competition is particularly fierce price interval, facing great pressure under the pressure of joint venture.SUV hit the market strong /Growth compared with the compact car sales, SAIC independent brand faces challenges in SUV market. The SUV market in 2012 presented the trend of rapid growth, but the Roewe under the SUV model is obviously just started.By the Federation data display, 2012, SAIC Roewe W5 sales growth of 81.9% over last year, only 7389 cars, with the total sales co..Industry analysts believe that, W5 sales are subject to the model selection of small. At present, the Roewe W5 only 1.8T and 3.2L two emissions, 3.2L for consumers is slightly larger, while the 1.8T products, consumer thinks to open up a small Mara Crane feeling; at the same time, the Roewe W5 positioning for the hard off-road , is not consistent with the current popular trend of City SUV. Shanghai Rongwei a dealer marketing department responsible person told the daily economic news reporter.From the price point of view, the Roewe W5 manufacturers guide price is 171800 yuan

29.88 yuan, and mainstream joint venture SUVThe Tiguan, CR-V have coincidence in the price range, but the brand awareness and premium, obviously there is still a certain gap. The W5 is supposed to go high-end route, so sales growth also need some time. The person in charge said.Annual sales target growth rate of 20%/It is understood, SAIC independent brand in 2013 sales target of 240000 vehicles, an increase of 20%. From next year the car city overall situation and SAIC independent brand current trends, this goal should be not rash. The Roewe brand dealer told the daily economic news reporter.In accordance with theSAIC(600104,SharesThe vice president of SAIC Motor), general managerChen ZhixinSAIC development view stage , from 2006 to 2011 August launch Roewe 750, the Roewe W5 first SUV models listed, SAIC independent brand has been completed to further cover the generation of products for cars and SUV mainstream market segments.In 2012, with the introduction of the Roewe 950, MG5 and the first pure electric vehicle Roewe E50 national listed, SAIC independent brand of the two generation of products will further tap the high-end business market, began to enter the autonomy of 2 stage , on the car of the joint venture enterprises.Reportedly, this year will launch Roewe 350 turbo 1.5T products, at the same time the Roewe 550 will realize the change of the medium-term, relates to appearance and powertrain.

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SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars
SAIC Roewe E50 Electric Cars

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