SAIC is a role model for domestic peers News

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SAIC is a role model for peers

Date:2009-05-08 From:Automotive China Hits:

At this Shanghai auto show a of young carmakers — the largest own-brand automaker Automobile Co to the small player Jianghuai Automobile Co. — their own-brand vehicles.

were copycats of international This is a shame because for the part, the Chinese carmakers to build brands will be in

For valuable lessons on how to build a brand, they would do to look to their older in the domestic industry, Shanghai Industry Corp.

Lesson 1: For building, copying international is no good.

The first model built under the Roewe the Roewe 750 mid-sized sedan, was on the platform of the Rover 75 it acquired MG Rover in 2005.


Chinese consumers quickly SAIC’s car was to a great extent a of the original.

Recognized as such, the 750 has never truly won the heart of motorists. In the first quarter of year, only 2,732 750s were sold in according to Automotive Resources a unit of J.D. Power

By contrast, SAIC’s second offering, the Roewe 550 compact was a completely new model. It was developed by the RD teams in Shanghai and England.

With fine materials and a styling, the car was launched at last Beijing auto show to acclaim.

Sales of the new model, starts at 127,000 yuan are picking up. In the first quarter it 11,774 units.

Lesson 2: building is costly and therefore a focused approach.

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Running two ventures with Volkswagen AG and Motors Co. SAIC is by far the most automaker in China.

Even so, it has long taken a approach towards building the brand.

To date the brand has had two models; the Roewe 750 and the Roewe

While domestic carmakers and Geely used this Shanghai auto show to a total of more than 50 under four sub-brands SAIC’s president Hu Maoyuan was aboutintegrating existing marketing and resources to boost brand and sales volume.

From both a technology and point of view, SAIC the best chance of developing a brand, says Duan Global Insight’s Asia research analyst.

What do the other domestic Chinese have of developing respected for themselves?

Unless they their existing product and strategy, I am truly pessimistic.

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BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
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