SAIC Motor Profile Internationalization R&D Patents

16 Апр 2014 | Author: | Комментарии к записи SAIC Motor Profile Internationalization R&D Patents отключены
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SAIC Motor Corporation

Overview: One of China’s Big Four

Motor Corporation Ltd. is a automotive manufacturing company, in Shanghai. Its name SAIC from its former name Automotive Industry Corporation. The is one of China’s oldest car manufacturing and nowadays one of the Chinese Big Four along with Chang’an FAW Group, and Dongfeng Motor.

In SAIC produced 4.5 mn vehicles and to its production volume was the biggest of all car manufacturers. Most of SAIC’s are passenger vehicles, but the company offers commercial vehicles and parts for other manufacturers. The sells vehicles under a of brands like Maxus, MG and

Additionally, SAIC established ventures with large companies such as Volkswagen or Motors to produce vehicles.

Through its growing business, generated a revenue of USD 67 bn in 2012 and was number 130 among the Fortune Encouraged by the success, SAIC to establish itself as one of the largest manufacturers worldwide in the near

Internationalization Strategy: Cooperation the Beginning on

To become one of the world’s automotive manufacturers, SAIC an expansionary internationalization strategy. The grew to an important automotive in the 1980s, when it started to with Volkswagen. In 1985, the two established their joint the Shanghai Volkswagen Automotive Co


Convinced by the success of this SAIC repeated this and formed another major venture with General in 1997, the Shanghai General Co Ltd..

Since the early 2000s, the initiated an expansive acquisition At first, it participated in the takeover of the manufacturer Daewoo by General Later in 2004, SAIC control of the ailing Korean SsangYong Motor, paying USD 500 mn for a percent ownership of the company.

In the SAIC made an attempt to the British automaker MG Rover, but was by another Chinese automaker, Automobile in 2005. However, the managed to obtain some of MG technology, which it implemented to its new line brand Roewe. One later, SAIC incorporated MG with its successful acquirement of Automobile and established MG as one of its own brands, the production of the traditional brand MG in the UK in

With this step, tries to earn some share in Europe.

At the same SAIC founded its US subsidiary Automotive Industries Corp. USA and opened a North American center in Birmingham, Michigan. an increasing market share in the US can be in the next years.

SAIC is most likely to its expansive internationalization strategy in the years by penetrating new markets.

R D and Property: Increasing Efforts for its own R D

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its cooperation with western car SAIC was able to increase its in the development and production of cars. an own R D division is crucial for a company target is to become one of the biggest players in this industry. 2002 till 2009 a growth in SAIC’s applications can be

Therefore, SAIC increased its R D significantly in the 2000s and is expected to this trend in the future. its R D centers in China, SAIC several other R D centers including the SAIC Motor UK Centre in the UK.

Since 2002, SAIC has patent and utility model The main difference between a and an utility model is the durability and the of protection. Patents are protected for years, while utility are only protected for ten years.

an utility model can be described as a form of patent.

The following illustrates the number of applications filed between 2000 and Since 2002, a continuous of the number can be observed until when it reached a maximum of 600 applications. The decrease of more 100 applications in 2010 can be explained by the of the world’s 2008 financial from which the automotive heavily suffered. The fact, about 60 percent of SAIC’s applications are utility models indicate that the company lags technologically behind the auto manufacturers.

Hence, strongest protection of its is not that important.

The next reflects the geographical distribution of applications. Even though follows an expansive internationalization most of its applications were in its domestic market, China. In the from 2008 to 2010, a increase of applications in foreign can be observed, which could a change of strategy in the protection of its property rights in the future.

The two charts show the distribution of applications across different sectors. Most of the company’s were filed in the sector which is typical for an automotive The fact, that the transportation accounts for only twenty shows that SAIC focus its research on a very field of technologies.

Several different technologies are to manufacture vehicles that are with modern comparable Consequently, SAIC has to research in a lot of technological sectors, which is by the second chart.

BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
BAIC E150 EV Electric Cars
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