Tesla Model S Morgan Freeman Jim Berk Among Owners of the Sexy AllElectric Sedan

23 Фев 2014 | Author: | Комментарии к записи Tesla Model S Morgan Freeman Jim Berk Among Owners of the Sexy AllElectric Sedan отключены
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Is the Tesla Model S the First Green Car?

With a waitlist, the all-electric sedan Morgan Freeman and Jim Berk as — and might have style to win over luxe-loving

Daniel Miller

This first appeared in the Dec. 7 of The Hollywood Reporter magazine.

On a Sunday afternoon, Participant CEO Jim Berk made a social at the Malibu residence of one of the heads of the six film studios. After the the mogul and his wife walked out to his car, a black Tesla S Signature. Berk, who declined to the couple, says they are friendly and were instantly with the car.

He ordered one afternoon.

PHOTOS: Behind the of Hollywood s Favorite Cars

whose film and TV company socially relevant projects as The Help and Waiting for Superman . has — without even — an evangelist for Palo Calif.-based Tesla Motors maker of the Model S, the first high-end sports sedan. receiving his electric car in early — the 101st off the line he has grown accustomed to passersby photos of the sedan at stoplights me, they aren t taking of me) and entertaining queries from and associates. I think I ve sold four of them, he jokes.

Since its June release, the S has made inroads in Hollywood long an important market for the bona fides of a new ride thanks in part to grassroots from the likes of Berk. Participant Media parking lot like a Tesla dealership, he with founder Jeffrey and COO Jeff Ivers also the Model S; actor Morgan is another early buyer.) no formal ad campaign from the Model S, which starts at after a tax credit (luxury with a larger battery and such features as a 580-watt stereo, LED fog lights and 21-inch can top $100,000), also has been by the automotive press and won awards Motor Trend s Car of the Year. The S, which seats five but has rear-facing seats for two more, has lauded for its intuitive design, interior (including a web-enabled screen that resembles an and electric powertrain, which up to 300 miles on a charge (and can go zero to 60 in 4.4 seconds).

But it s the sleek exterior that make green-car holdouts note. After all, of the competition — including the Nissan Leaf or plug-in Chevrolet Volt and Toyota — sells on practicality, not (never mind Fisker s but troubled Karma hybrid). Not Charlize Theron in nothing but her cloak from Snow the Huntsman behind the wheel make a Prius sexy, Matt Hardigree . editor of car Jalopnik.com.

The Model S is faster a BMW M5, has a longer range than any pure electric car and looks the future.

STORY: Driver s Behind the Wheel of the Tesla S

At the end of September, Tesla, publicly and headed by CEO Elon Musk . had 250 cars to customers and received than 13,000 reservations for (a $5,000 deposit is required; the time is about nine It expects to deliver as many as by year s end, says spokeswoman Shanna Hendriks .

But things weren t always so After Tesla went in June 2010, the stock in part over concerns Tesla s ability to deliver a car (before the Model S, the company the $109,000 Roadster, a head-turning sports car; about were sold worldwide). The also was pulled into the this campaign season, Mitt Romney dubbed a loser during the first debate, taking issue the $465 million loan received from the U.S.

of Energy. Watching people the Model S and then eventually people over is really says Bill Lee . a Tesla who owns a Model S. When it came out, tech in [San Francisco neighborhood] applauded the car when they saw it, out of for the technology.

Hendriks says the isn t targeting Hollywood in its marketing but that Tesla is open to opportunities. And the company has a strong in the L.A. area: Tesla s studio is in Hawthorne, Calif. and it has stores in Southern California, one on Santa Monica s Third Promenade. Says Hendriks, We forward to more Model S s spotted in the wild on the streets of

STORY: How the Oscars and Hollywood Their Backs on Green


TOMORROW S HOT RIDES: What to See at the Los Auto Show

Green may not guzzle gas, but they ll hog a lot of at the Los Angeles International Auto which runs Nov. 30 to 9 at the Los Angeles Convention Center, more than 40 cars be unveiled.

Highly anticipated include the electric Fiat and a plug-in hybrid Honda variant. But it wouldn t be an auto without wild concept like BMW s i8 Concept Roadster, a plug-in hybrid sports or Mercedes-Benz s hydrogen-powered Ener-G-Force study, which points to a future G-Wagen — the s $100,000-plus SUV — could like. But with the reveal of (decidedly non-green) 622-horsepower SLS AMG Black Series, which cost more than when it goes on sale summer, the Ener-G-Force may not even be the outrageous car at the automaker s display.

Matt Hardigree of car blog offers his take on three breakout stars of the show.

Mercedes SLS AMG Black Series: The carmaker s two-seat supercar is a version of its SLS AMG. which on sale in 2010. The Black retains the SLS AMG s iconic gullwing but has a V-8 that has been tweaked to 622 horsepower, rocketing the car from to 60 in an estimated 3.5 seconds.

Hardigree It looks so aggressive, it can t be driven Poland for fear of startling the and making them believe re being invaded.

2014 A7 TDI : The A7 already is a popular car in Los Angeles, and the is expanding on the range with a version that will improved fuel economy offering heady performance a turbocharged V-6. The car will go on in fall 2013 with a north of the standard A7 s $60,100 price.

Hardigree says This isn t grandpa s old dirty diesel It s Audi s best-looking car with one of best engines.

2014 Spark EV : The all-electric version of s Spark minicar will go zero to 60 in less than 8 and can be charged to 80 percent of its capacity in 20 Expected to go on sale in summer the Spark EV will cost than $25,000 after tax It joins the Volt in Chevy s stable.

Hardigree says most electric versions of cars, it offers more and power than its dinky equivalent.

Email: Daniel.Miller@THR.com

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