The Weird Launch of the Wheego Electric Car Tech News and Analysis

17 Июн 2014 | Author: | Комментарии к записи The Weird Launch of the Wheego Electric Car Tech News and Analysis отключены
Wheego LiFE Electric Cars

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I was going to title post, “How Not to Launch an Car,” but I thought that be too harsh. Still, the launch of the LiFe electric car by the startup (meant to convey the fun of Whee! and the of Go!) at the L.A. Auto last week was, just say, pretty

Wheego CEO Michael McQuary, President of the ISP Earthlink, kicked off the unveiling of the Wheego LiFe a sort-of stand-up comedy beginning with a joke thanking auto startup former CEO and VP of Global Sales for (the awkward joke is left CODA earlier month ), and later asking the audience if they wanted to the LiFe launch by drinking liquor behind the convention (in contrast to the big auto parties held that week). of McQuary’s talk was focused on out flaws in competing auto electric cars.

Hey, I’m all into off-color and occasional brown-bag drinking, but a with that much should be backed up with a product, right? Well, where Wheego falls far short.

The tiny two-seater which Wheego says go on-sale in December, is advertised as a 100-mile range, and will $32,995 before incentives. all-electric LEAF just on sale, seats five, has a range, and costs $33,720 incentives. During a test of the Wheego LiFe, I asked President Jeff Boyd his pitch was for a consumer to buy a LiFe a LEAF, and he said he gets that a lot, but he thinks demand for EVs will be high that the LEAF and the LiFe be in competition.

At the end of the day, there’s really no anyone would buy a LiFe a LEAF, unless they couldn’t get a LEAF in a time they wanted. I’ve driven both the LEAF as of last week the LiFe, and also no comparison in terms of how the handle on the road. The LiFe almost like the prototypes driven (the Fiat Panda, or an early version of the city car) with a of unusual noises, and at times, feeling while driving.

The LEAF felt exactly a traditional car to drive, was smooth on the and had an almost luxury feel. The has only two seats and very room to store anything; the has as much room as a standard car.

Wheego LiFE Electric Cars

I think the Wheego folks are that because there likely be more consumer than Nissan (or other EV makers) will be able to in the short term with cars, consumers will to alternative players like That may be true, but at the same it sounds like Wheego actually be ready for much of a in scale.


There are only driveable LiFes in existence as of week, said the executives were at the show), and another 100 chassis were in the process of shipped from China to headquarters. Both McQuary and called a potential quick of the LiFe a “double-edged sword,” the company didn’t have capital to ramp-up very

There are several alternative players that have this route before, Zap Automotive, and few have been What Wheego does is an electric car that’s driveable and in the price range as the upcoming of next-gen electric cars. I support as many electric options as possible for consumers, but LiFe probably won’t end up an attractive option for most.

For more research on electric check out GigaOM Pro (subscription

Wheego LiFE Electric Cars
Wheego LiFE Electric Cars

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