Trendwatching com’s March 2009 Trend Briefing covering ECOBOUNTY

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First published in March | No, there won’t be eco-fatigue year, mainly because it s to ignore the mind-boggling fortunes accompanying power shifts and in pollution) that are in store for who figure out how to get the world off its addiction to power sources and wasteful

So while banks are crumbling and are laying off people faster you can say ‘downturn’, every key playerfrom the administration (find a short of its ambitious eco-goals here ) to the governmentplans to dominate the post-recession by going sustainable, including a dose of rules and regulations. But not all macro-economic-geo-political-powerplay. Recession or not, will continue to demand behavior from brands. one statistic: “Four out of five say they are still buying products and services today—which cost more—even in the midst of a US (source: Reuters ). Rest that the quest for an ECO-BOUNTY continue at full force:

refers to the numerous opportunities, short and long term, for that participate in the epic for a sustainable society. Some of opportunities exist despite the recession, others are fueled by it, not in the because of new rules and regulations. brands who lose their will find themselves out in the cold when the global starts recovering.

So it’s no that we’ll continue to see a of eco sub-trends. Like the dozen or so fresh* ones you’ll in this briefing, which are to be sustainably and profitably applied by entrepreneurs and marketers. Some of are focused on the long-term (since is a recession an excuse to not look tomorrow. ), while others help you come up with low-cost green innovations fit for times.**

* That means we be talking about the hunt for energy sources (that’s and it’s being documented or about trying to invent new or products that are merely a.k.a. the ‘eco-me-toos’.

** Now, let be no doubt that because of the (and lower oil prices), we of course see many green go bust in the next 6 monthsespecially with high upfront and zero short-term revenues. And some cash-strapped consumers (temporarily) shun premium-priced products and services.

With the deepening, count on all things to be repositioned from ‘worthy but to ‘cheap and, oh yes, On the one hand, cash-strapped consumers are out of their way to save money on bills, motorized transport and waste-prone, eco-unfriendly activities.* the environment may not be their first they will nevertheless do damage. Other consumers are primarily interested in sustainable but no longer willing or able to pay the premiums. Examples:

BMW is now repositioning the as not just fun-loving, but cheap to and eco-friendlier to boot. This become an even more story when the new Mini E (E for takes to the streets.

Payless recently announced a new line of eco-minded shoes (Zoe in April. On average, the shoes be under USD 30. Summer Rayne a green fashion and beauty has signed on as eco-consultant for the green collection, which will use and eco-friendly materials such as cotton and linen, natural recycled outsoles and eco-smart

Whirlpool claims that its new Cabrio HE washer can save up to USD 900 in water and energy costs, GE says its hybrid electric heater will save approximately USD 250 annually. Kohler Co. that switching to its latest of water-conserving shower heads, and faucets would save a of four between USD 90 and 200 annually WSJ).

* Quite ironic of is the rapidly diminishing demand for oil due to a decrease in economic activity, in turn lowers the price of and fuel and therefore discourages (at for the time being) costly in renewable energy sources. We you can’t have it all. .

the world, being eco-conscious has a status symbol for consumers, replacing traditional status that are now associated with waste and excess. Two ECO-STATUS to watch: ECO-ICONIC (create an green brand/product, advertise the out of it and make it very recognizable to the which in turn makes it for buyers to get respect from and ECO-STATUS-STORIES (which involves buyers of little known/niche with conversation starters and details to make sure get a status fix from their

Some examples we highlighted summer .

This is what we in our earlier briefing about :

Eco-friendly goods and services bold, iconic markers and that help their owners show off their to their peers. At the heart of is a status shift (isn’t always?): many consumers are to flaunt their green and possessions because there are now of other consumers who are actually by green lifestyles.”Per the above, is not about all green products, about those products through their distinct or stories actually show they re green, or at least some curiosity from and thus help their attract recognition from peers. How new is this?

Well, take a look around: a high number of green and services, imagined and designed in a past when green was as a compromise, still try to hide sustainable superiority by looking as like normal , non-green as possible.

For (many!) examples last year, check out For more recent spottings, the below:

The Bigbelly is a solar trash compaction unit holds up to five times as waste as a regular bin. The flexible units can be placed anywhere, reducing waste and energy costs.

Victorian Eco Lab, a sustainability organization by the Australian government in 2006, a shading system to harvest energy in schoolyards called Solar Shades. A user-friendly screen at the base of the shade is so that children can use it to monitor energy production and storage, the shade and recharge portable using energy from the

The DSe Hybrid 12m is a sustainable luxury which can cruise indefinitely at up to 6 knots while creating CO2 emissions using technology combines diesel, solar and power. On-board amenities a master stateroom with a panorama view, a 26” and a Bose home theater Prominent solar panels and turbines bestow a heavy of ECO-ICONIC on the owner.

Australian Sailor has developed a ‘solar for ferries and yachts, which both sun and wind energy. a large sail, the (very solar wing can be manipulated different rotating positions, as as folding flat in high Vessels can reach speeds of 10 to 13 the same maximum speed as ferries.

Even on a cloudy enough energy is generated to a vessel s main batteries and the boat running. Solar vessels are already in service in Harbor, while North launches are in the making in New York Line) and San Francisco (Alcatraz). month, the company also the sale of four ferry to Hong Kong as well as the of another for the 2010 World in Shanghai and ongoing discussions building a clean-tech tanker for Chinese shipping company

Tokyo, Amsterdam, London, Rio and others to follow?

Texas-based Motor Company has designed a new eco-friendly car, the Scorpion. hybrid features the company’s Fuel Injection (HFI) delivery system which fuel mileage between and reduces CO2 emissions to nearly Initially, only 200 Scorpions at USD 150,000) will be available production starts in Q2 of this

One word of warning: UBER-PREMIUM-ECO are obviously a much tougher now, so this category for entrepreneurs who are faint of heart or of pocket.

Toyota announced the of the new Prius at the North American Auto Show in Detroit 2009). This third-generation comes with moon-roof panels above the rear that power the ventilation which is designed to keep the car while it’s parked in to reduce air-conditioning time.

Not but still fun: Philippe has offered his own take on the electricity-generating turbine. The design, called Ecology, features transparent blades and is designed to produce 80% of a electricity. The first in a series of reflecting Starck’s new environmental the turbine could soon be by a solar panel that as a thin film to existing

The device will be priced at EUR

The technology is still in its infancy, but are going solar. Available June 2009, the Coral-200-Solar basic mobile phone with an integrated solar The device was created by Digicel. primarily serves consumers in Caribbean markets, who are among the 2 worldwide with limited or no to electricity.

Samsung recently its solar-powered touchscreen phone Earth at the Mobile World in Barcelona. Users can generate electrical power to keep phone charged using the panel on the back of the phone, and the is made with recycled from water bottles. The Earth’s interface allows to quickly switch back and to an energy-efficient screen using the mode’ option.

The eco walk allows users to count how they are reducing CO2 emissions by a built in pedometer to measure step they take.

your Baacode?

Here’s how we the STATUS STORIES trend:

As brands (have to) go niche and tell stories that t known to the masses, and as experiences and expenditures take over physical (and more status symbols, consumers increasingly have to tell other stories to achieve a dividend from their Expect a shift from telling a story, to brands consumers tell status-yielding to their peers.

The link to ECO is a green lifestyle is (in some the ultimate status symbol, and ‘green stories’ are in vogue. having to do with (eco-friendly) production, ingredients and distribution a potential benefit to consumers on status stories. And the concept is attractive for service providers, they often don’t physical products with to convey their eco credentials. examples:

Established by a former gym German Zirkeltraining sells a of bags made from old gym equipment. The handmade products their genuine heritage by to include a ‘little bit of sweat’. range from EUR 90 to EUR 249.

to Cup is a fair trade coffee with a twist. In addition to coffee directly from representing them in markets and in their livelihood, the brand allows customers to trace cup of coffee back to the farmer produced it. Which in turn them to learn about the of the coffee and engage in a dialogue the product.

Most garments by Icebreaker now feature a unique which can be entered on Icebreaker’s to trace the wool in a garment to one of 120 stations in the Southern Alps of New A customer can then view the conditions of the animals that their wool, meet the who run the stations and find out about production process.

Windunie is a of Dutch wind turbine who feed sustainable energy the grid, for online purchase by Customers pick a specific that they want to buy from, and are shown a ‘passport’ full details of the turbine including their name, of birth, location, hobbies,

Worn Again. an eco-fashion, initiative has collaborated with Atlantic to help the airline its goal of halving its landfill by 2012. To achieve this, Again has used family-run, workshops in Portugal to produce limited-edition bags reclaimed 1,000 old airplane seats. check out Above + Below. turns restored London and London Bus seat covers shoes.

Info is power, means money, and so on. Keep an eye out for a of green intelligence services will help consumers understand, milk or unmask the of companies and their own behavior.

is where ECO-FRUGAL and ECO-STATUS Expect thrifty, status-seeking to embrace a growing crop of and services that help make the most of energy options (ECO-CHEAP) and simultaneously the related ‘green savings’ to (ECO-STATUS), or at least provide with eco-bragging ammunition.

Smart Meter Ontario. an site maintained by the government of has a good summary of the benefits of meters:

You’ll be able to action to manage your bills. With attention to how and you use electricity, you ll be able to contain or your costs.

You’ll get feedback about your use.

Your electricity will show how much you in the future, detailed information may be to you via the internet or by telephone.

You’ll get precise electricity bills. The you receive will be based on the readings taken and sent by Smart Meter.


In 2008, smart meter Echelon announced the first roll-out of its Networked Energy (NES) System in Germany. The utility of Hassfurt awarded the to provide all of its approximately 10,000 with an advanced metering over the next three In fact, Germany recently a new energy law requiring all new and remodeled to be equipped with smart by 2010 to promote energy and efficiency.

Echelon also has a with Swedish utility Energi och Miljö AB to update its base of 38,000 electricity and in November 2008, the NES System was by the Group of Electricity Distributors in (GAELD) to provide metering to up to 90,000 homes, to be completed by

Expect simpler (and domestic ECO-METERING applications to waves, too: combining security and energy monitoring, uses a combination of motion and power outlet monitors to homeowners informed via a hub plugged the home’s broadband connection. The hub AlertMe servers in the event of a issue as well as allowing the to monitor and control the usage of any plugged into monitored More? Wattson is a household monitor that receives from a transmitter device to the meter and displays current data. And The Home Joule into a power outlet and energy usage broadcast by the energy meter.

Combined information from the energy it displays the real-time cost of

And let’s not forget (excessive) use: UK-based Ecokettle’s Eco is the world’s first low-cost, shower meter. A digital LED indicates exactly how much a particular shower uses so consumers can monitor their use of water, saving money and No installation or tools are required to a Showerdrop, which is available for through several sustainable posted on the company’s website.

meters need a smart Keep an eye on GE and Google. who are cooperating to a smart electrical grid can make better use of power from renewable energy, and enable consumers to monitor energy use, sell back to utilities from car batteries and program appliances to on at times when electricity is expensive. Case in point: new PowerMeter aims to make consumption data more to the consumer.

Aiming to help make better energy the technology taps into s architecture and the iGoogle gadget to show consumers their use in near real-time, including an of how much energy is used by household appliances and activities.

homebound to on-the-go ECO-METERING: is a new Fiat-branded widget that to improve driving efficiency by up to This means a smaller footprint at the same time as on fuel. The widget can be transferred a USB stick and plugged into BlueMe technology, which is a USB on the dashboard. The software then the user’s driving style and a mark out of 100.

Tutorials encourage drivers to improve driving, their score and reduce their carbon The software also allows to join an online community of drivers called Ecoville.

Not to be by Fiat, Honda’s Ecological Assist System, or Eco Assist is now on its new Insight hybrid model in and will be featured on the American Hybrid from Spring During the journey, the system up to give the driver ambient about their driving Smooth acceleration and braking are with a green glow aggressive starts and stops are in blue .

And of course ECO-METERING is on the apps-train, too: iPhone app promises to save users off their energy bills by energy consumption. The application reports and predicts usage for the 30 days. Ecorio is an Android that collects journey via GPS and, with the help of such as mode of travel or of car, calculates the carbon of each trip. Users can past journeys and access and public transit recommendations as as purchasing carbon offsets on their footprint.

Last but not Carbon Diem. a new software that s planned for launch this year, runs on GPS-enabled mobile phones to how they re getting around at any momenton foot, by car, or on a train or airplane. As an algorithm the transportation mode used and covered, the software uses information to keep an up-to-the-minute of the user s carbon emissions, the results in both daily and terms.

In our January 2009 we stated that ‘maps are the new A quick refresher:

“Will year be the year in which all ‘contextual’, ‘app’, ‘local’, tags , lidar , ‘smartphone’, Cell ID , ‘spontaneity’, ‘infolust’, and finally come together in one celebration of map-based tracking, knowing and connecting? Embraced by consumer masses who will to anything from friend-finders to Aided by services that know which street a is on?

Judging from increased of MAPMANIA, we’re nearing destination. As the Googles, Nokias expect half of their to be GPS-enabled by 2010-2012), MapQuests, Openstreetmap.orgs, Apples and TomToms of world continue to build the infrastructure, devices and apps, any brand would be stupid not to be or experimenting with map-based Why?

Geography is about everything is literally close to consumers, and it s a familiar method of organizing, and tracking relevant information on events and people. And now that geographical information is accessible from in-car navigation to the sky is the limit.

Eco-angles to MAPMANIA are up everywhere, too:

The Green Map has launched a community-driven version Green Map. which users the opportunity to add green and view recommendations by others. The is available on mobile devices, and users to integrate Flickr and YouTube videos.

FirstLook free access to average speeds anywhere in the world a dynamic 5 km resolution map. are given the option to purchase a report from 3TIER, the behind the service. The tool offers free solar data for the United States.

check out Roofray. a Californian that aims to give the information they need to solar panels. The firm modeling tools that use maps to determine how much energy a home could and how that would affect monthly bills based on weather conditions, current the pitch of the roof and the roof available. The site eventually to provide a ‘RoofRaytings’ system would be available to homebuyers as an of solar potential.

And from the map themselves: Google Maps Layer. which is available for 50 cities worldwide, overlays transport lines onto the map view, allowing the user to plan a green(er) journey to destination.

ECONCIERGES are firms and dedicated to helping households go And while any advice that a household s (harmful) consumption is enough, the fact that advice leads to savings this a very 2009 In the coming months, count on consumers (ECO-FRUGAL!) to embrace with a vengeance, but first and for monetary reasons.

Next? How helping consumers make by being green, by for example them generate and sell power to the grid ? A few examples:

New Green Irene offers a Home Makeover service for USD 99, involves a visit from an who will assess the home and a personalized set of recommendations for saving energy and water. If the customer to make those changes, can purchase solutions from Irene. The site also green office makeovers and Go workshop parties. Similar exist in London (Green Concierge and ecoconcierge ), and Sydney ).

A plethora of sites now offer and advice on how to lead a greener They make for great if you have a (genuinely) green or product to promote. A few we like:

Thing is a non-profit public that inspires people to a greener life. With the of videos and stories from people and community members in 196 around the world, Green focuses on seven green and helps users enjoy them.

UK charity Oxfam recruited a team of Green to offer advice to the public on a of subjects, from darning to making delicious food leftovers. Part of Good Unltd, Oxfam’s new lifestyles the service aims not only to UK consumers save cash, but to encourage recycling and to help climate change.

Green offers users a packaged for charting their way to greener Visitors to the site are offered steps to creating their own for ‘a phased withdrawal on climate change.’ After type, length and difficulty of plan-to-be; they’re invited to their goals from an list. Finally, goals are to create a step-by-step plan can be followed via a ‘goal tracker’

A virtual world for green and tricks is offered by New York-based Culture. which combines community and gaming to help reduce their energy

One of the myriad things the web excels at is supply and demand. Here are examples of companies making the ECO-MATCHING:

Local Reuse (to it, you have to have access to the Store) is a free iPhone that allows users to and donate free reusable The aim is to keep useful items out of

Aiming to provide a single, library of sustainable materials, could be the solution for architects and designers who have previously had to among providers and information all over the web. The site materials with sustainable and complements them with and case studies designed to discussion over their

Aiming to provide an alternative to the oversubscribed land-allotment lists and underused land back productive use, the Landshare seeks to match would-be with landowners willing to their arable land. The is set to launch this springlets users register in advance as a Landowner, Land-spotter (someone who of unused land), or Facilitator willing to help elderly and others in need of assistance).

but not least, in a TRANSPARENCY TYRANNY there’s no hiding. With interest and economic importance of all eco growing indefinitely, expect the of sites and apps dedicated to uncovering and exposing green BS. one example:

The Greenwashing Index consumers a chance to highlight of ‘greenwashing’, whereby a company more money and effort on themselves as ‘green’ than spend taking effective to fulfill this promise. of the site can rate and comment on as well as posting their own to be evaluated by other users in with GWI’s criteria.

development that beautifully sustainability with long-term eco-conscious and recession-wary consumers sturdier stuff. Be inspired by:

clothing brand Howies a line of super-durable clothing Howies Hand-Me-Down that jackets, backpacks and messenger designed specifically to last for 10 or years. The company crafts its painstakingly and uses high-quality like organic tweed and extremely tightly woven fabric that is inherently and uses 30 percent more than conventional fabrics.

are small, sometimes tiny, new and services that feed big ECO players. Here’s an example sums up this sub-trend in a

Luscious Garage is the first and operated autoshop in San Francisco to servicing hybrids with a in converting them to all-electrical Since opening in 2007 unorthodox auto garage has customers seeking a more car repair experience with the laid back décor plants and books. So far, the majority of customers have Prius owners, but Luscious is planning to diversify beyond in order to increase the company’s base.

Which goes to that ECO-FEEDER businesses may be the next HUGE thing but sure fun to start up if you’re the entrepreneurial type.

Matching our GENERATION G trend with all eco is a no-brainer. GENERATION G (that’s G for captures the growing importance of as a leading societal and business As consumers are disgusted with and its current dire consequences for the which has them longing than ever for institutions carethe need for more beautifully coincides with the (and pre-recession) emergence of an culture of individuals who share, engage, create and collaborate.

For sharing a passion and consequently recognition has replaced taking as status symbol of choice. should follow this and behavioral shift, as much it may their age-old devotion to me, and I.

Here are some smart by brands that manage to be to both their customers and the

For an extensive overview of the new wave of we’ll refer you to our October briefing, in which we defined as follows:

PERKONOMICS | A new breed of and privileges, added to brands offerings, is satisfying consumers’ desire for novel forms of and/or convenience, across all The benefits for brands are equally from escaping commoditization to empathy in turbulent times.

As in our October 2008 briefing, one of the visible perks right now is not free parkingfor hybrid but how about free charging,

Through a pilot program, International Airport now offers six parking spaces for electric The green-striped spotswith power located on the garage s fifth and are available on a first-come, first-served Standard parking rates but the electricity is free.

FREE or the art of giving stuff to consumers, is an trend. For a lengthy FREE overview, please read the briefing (published in March Here’s an eco-twist we like:

is a website that offers customizable green house in both traditional and modern The service relies on paid from product manufacturers, but it pains to be transparent about the it displays, offering users from established third-party certification programs such as and NAHB and research performance through its own energy modeling

Reward schemes will be a favorite of both producers and Here are some green

Philadelphia-based RecycleBank enables to earn RecycleBank Dollars, for discount coupons at Whole RiteAid, Starbucks and participating companies just by leaving recyclables out to be collected. RecycleBank are embedded with identifying which collection trucks to track how much each is recycling; the more customers the more they earn in dollarsup to the equivalent of USD 35 per month.

operating in eight regions in the US, allows its 40,000 users to up to USD 350 per year in rewards exchangeable for discounts, gift cards, and to shows and attractions just by rides and otherwise limiting car use. Because registered specify their trip destination, travel preferences and information; sponsors are able to highly specific sets of both nationally and locally.

Interesting » Electric Cars

once companies and consumers can no get away with anything than totally offsetting negative impact on the environmentand will happen sooner than laterthe only way to out, to gain any kind of in the eco-sphere, will be to go the extra and be over-generous. From planting trees than is strictly to cleaning up not only your own but someone else s, too.

is what we said in an earlier

ECO-BOOSTERS | “Expect companies who are about GENERATION G and the environment to move from merely and offsetting their undesirable to actually boosting the environment by the extra mile.”

Count on sustainable or being carbon to soon be just the starting not the end goal. So think about how brand can actually boost the instead of just limiting Call it PR or responsibility or both.

As as you go out of your way to be generous, everyone

See the ECO-BOOSTERS section in our ECO-ICONIC for examples.

This is a fun one for your development team: come up green innovations that are superiornot just eco-friendlier, but and cheaper than incumbent Like:

Luna Road and installs a range of LED based lighting with the aim of replacing reflective “cat’s eyes”. Road lights don’t to rely on a car’s headlamps for illumination, which means provide drivers with for miles ahead. The solar-powered offer 12 hours of after-dark lighting from 8 hours of charging

Philips (who by the way that 25% of their total now comes from green has introduced an ecological lighting called the Light Blossom. The Blossom collects energy and light emissions differently in its and ‘night’ modes: at night the beam light only and where needed through technology, and during the day the Light imitates a real flower petals that open (and follow) the sun, solar energy. The Light can also function as a wind

ECO-EMBEDDED, which we first last summer, could have been dubbed

“While the current good of corporations and consumers are helpful, eco-results will depend on products and processes more without consumers even it, and, if necessary, not leaving room for consumers and companies to opt for sustainable alternatives. Which often mean forceful, if not government intervention, or some corporate guts, or brilliantly design and thinking, if not all of those Think green buildings, or a ban on bags or gas-guzzlersanything that truly embedded into life, and by default leaves no no room for complacency.”

In fact, the regulation part of has already been called the R , adding to the three golden for individuals keen on a more lifestyle: Reduce, Reuse,

For a full overview, check out year’s briefing. then an eye out for an avalanche of new regulation, whether the EU demanding uniform phone or the Vancouver City Council the highest green standards for sector development in North or California getting the green to impose stricter limits on emissions. Regulation is one of the main why ECO-BOUNTY will continue to recession or otherwise.

There are of schools out there with practices among their but a new school in Bali will be green from top to bottom:

The School in Bali boasts a organic chocolate factory, ponds, organic vegetable edible mazes and perma-cultural all located on a campus built of low-impact and environmentally conscious The Green School is open to through eight grade children from all over the with tuitions ranging roughly USD 4,000 to USD 9,000 per

To stick with kids: how green educational toys? sound fun? Check out the House by Thames Kosmos. a USD miniature (working) green with solar panels, a turbine and a desalinization system.

The aim: teach children it’s like to live off the and get them (and their to “consider a life without fuel.” To make the experience realistic, the user manual a storyline about high-tech inhabiting a small island who make use of limited resources to The 70 experiments and 20 building projects form part of the kit mimic the the kit’s fictional pioneers perform. Expect many new to have a green slant, not in the materials they’re made of (or solar-powered, for that matter) but a green purpose, too.

As become more transient*, anything too ‘fixed’big ticket having become synonymous boredom, with hassle, quickly-out-of-date, with maintenance, taking up too large a part of if not livesthe move from to ephemeral might just some positive side for the environment. Think more and less goods, more by buying and selling secondhand more shared ownership. our TRANSUMERS briefing:

TRANSUMERS are driven by experiences instead of the by entertainment, by discovery, by fighting They increasingly live a lifestyle, freeing themselves the hassles of permanent ownership and The fixed is replaced by an obsession the here and now, an ever-shorter span, and a lust to collect as experiences and stories as possible.

the past is, well, over, and the is uncertain, so all that remains is the living for the now.

*Needless to if temporary becomes just word for disposable , the outlook for the isn t as rosy.

For an eco-friendly example of look no further than car the clubs that help get rid of their cars altogether. shows that every vehicle on the road replaces to eight owned vehicles, due to selling their cars or against buying a second or vehicle (source: Sydney Herald). As of March 2009 are car share organizations in nearly cities worldwide .

During his to the first Automotive News Car Conference in Detroit on 13 November Carlos Tavares (Nissan’s vice president) outlined his to investigate electric car battery options as a sustainable component of versions of Nissan’s EV. Nissan plans to work closely retailers on innovative battery and recycling methods in order to improved power supply to its EV customers.

Connect by Hertz car sharing in London, Paris and New City, with more to be added later this The service offers 180 free per day and free gas at a cost ranging USD 8.5010 per hour, with roadside assistance, maintenance and all among the benefits included. can reserve cars online or by and vehicles are accessed via a smart Connect Card.

What’s How about Hertz Bikes?

of bikes: Bixi is a high-tech bike system in Montreal more sophisticated than Velib service) to be launched spring, using bikes with RFID tags allow users to track online via real-time information to the web from the system s solar-powered stands. Users will pay a fee of CDN 78 for one year, CDN 24 for one month or CDN 5 for one day, the first half hour of trip provided free of

From bikes and cars to (for TRANSUMERS, the phone is the new car ;-), and from more to as part of Nokia s strategy, the has released a variant of their N79 that comes in less and doesn’t include a charger. The is for the customer to reuse their old saving energy and reducing Which coincides with the EU at forcing mobile phone to use a standard adaptor to cut down on

Which is very ECO-EMBEDDED. But digressing 😉

Forget traditional for promoting green products and make the advertising itself and green! Get inspired by:

British agency Curb offers advertising that incorporates materials and is easy on the environment. in high profile campaigns by like Adidas and Volkswagen, creates sand sculptures of all projects images onto sheets of water, burns and logos into wood that uses magnifying and offers a ‘logrow’ service to cut as big as 30 meters wide into

Mailing Vert from agency TBWAExcel is a direct service that goes the use of recycled paper. Partners in Vert adhere to a charter four principles: to protect the by purifying all waste water and vegetable-based inks, solvents and agents; to preserve raw materials and natural resources through the use of that s either recycled or from sustainably managed to track waste and minimize consumption by optimizing transportation and to measure and offset the ecological of each phase of the direct-mailing

Sustainable Development Multimedia’s invites French consumers to the environmental impact of print by encouraging their users to ads of local relevance to them Users post a free on their mailbox that No leaflet, thank youI m them on the internet, use a postal to create a personal space on the displaying all the ads they want to and earn points each they visit the website are then converted into given to the site s partners.

creative agency Spranq has a new font called Ecofont s specifically designed to extend the of ink cartridges and toner by using 20 less ink than traditional The free, downloadable font is for Windows, Mac OSX and Linux, and works at a 9- or 10-point size.

Toyota the latest version of their hybrid (see also at the 2009 Detroit auto The launch was accompanied with embedded with a variety of and the slogan “Good ideas Literally.” How’s that for an (Source and image: .)

already goes for the consumer at large, will soon to the eco-arena, too: expectations be sky-high. This is what said in the past :

The EXPECTATION is inhabited by experienced, well-informed from Canada to South who have a long list of expectations that they to each and every good, and experience on offer. Their are based on years of self-training in and on the biblical flood of new-style, available information sources, and BS filters, which help find and expect not just standards of quality, but the best of the .

The eco side of things? Soon will be well-designed if not superior versions of everything. And consumers know where to find whether that’s in Denmark or

Which raises the bar for brands not eco-versions of whatever it is they’re Just a random list of spottings that show no industry or sectorfrom eyewear to toysis immune:

Shenzhen-based company BYD has announced plans to be the brand to mass-market electric in China by the end of this year or 2010, with plans to the cars to European and North markets in 2011. The BYD e6 can run 300 kilometers on a full charge and will in China for CNY 200,000 (approximately USD BYD’s gasoline-electric hybrid can be plugged into a home outlet and is capable of traveling 100 km a full charge, and will for CNY 150,000 (USD 22,000).

BYD cars are safer than electric cars because of the ion battery technology that BYD has which uses iron as one of the main electrode materials to batteries from exploding due to

Adult toys are going Earth Erotics lives up to its tag of ‘Doing it Green’ by offering a of non-toxic, organic and environmentally bedroom accessories, while de Mer offers a selection of sustainable toys, including a wooden paddle handcrafted by a fair project in India. Meanwhile, (NSFW) offers a range of harnesses made from recycled rubber.

Green solutions retailer Green has recently opened a flagship in Manhattan that is designed to the high-performance eco building materials in A light booth made of resin materials, for example, shoppers compare light and paint colors in a controlled while the Zero-VOC Paint Bar up a line of paints free of organic chemicals. See also Interiors and Eco-Logisch .

Insider offers a three-hour Cutting-Edge Tour” that highlights the exciting and innovative sustainable concepts, buildings and designs London has to offer. Naturally, are by foot and public transport

Singapore’s Nanyang Optical has begun an eco-conversion of its brand by selling green eyewear such as LinkSkin glasses are manufactured to be RoHS-compliant using materials with no lead, cadmium or soldering.

We could go on and on. How will evolve into How ECO-EMBEDDED will leave with no choice but to be green. The takeaway for now? It’s all so just get going 😉

With governments and corporations having even embracedsustainability as one of the major of our time, the opportunities are endless. briefing is obviously just a of all the eco sub-trends that are currently So, once again, this is that’s happening now, not a for 2012.

What to do? If you have one entrepreneurial bone in your that’s an easy question to

Take any of the trends/examples above, an hour or two brainstorming, then up with one new product, service or per trend for your customers. And build execute 😉

Figure out of the above-mentioned brands you should be partnering with.

Most fun of come up with your own eco and accompanying innovations. What ECO-BARTER, ECO-SEX, ECO-CLOUT, ECO-ECCENTRIC, ECO-CHIC and so on?

And if you’re in start an agency focusing on (including green distribution and manifestations) today. The bounty not disappoint.

Interesting » Electric Cars
Interesting » Electric Cars
Interesting » Electric Cars
Interesting » Electric Cars
Interesting » Electric Cars
Interesting » Electric Cars

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