Vauxhall Ampera TV Ad banned in the UK after misleading range …

24 Апр 2014 | Author: | Комментарии к записи Vauxhall Ampera TV Ad banned in the UK after misleading range … отключены
Opel Ampera Electric Cars

GM s knuckles rapped over Vauxhall Ampera UK TV ad

A television for the Vauxhall Ampera, or Chevrolet as it’s known in the USA, has deemed to be misleading by the Advertising Agency in the UK.

It’s a simple comparing the Ampera to several incredible physical achievements, and with the onscreen statement up to 360 mile range,” while Patrick Stewart says electricity further” as the car disappears the distance.

The combination of those statements, the more subtle presence of lines and the healthy, wooded through which the Ampera suggests the car is a lean, green, electrically powered machine.

It led three people to complain to the ASA the advert was misleading. The reason? It the car can travel 360 miles using electricity.

This is true, but not accurate, as after between 38 and 50 the car switches from electric to something called a “range which is a gas-driven generator. On a tank, the car can then run for another miles before requiring kind of fuel be it electricity or gas to it.

Heated debate

Vauxhall that since the engine connected to the wheels, its small-print at the of the screen clears them of any The small-print says “Comparison on electric vehicles and extended-range vehicles driven electrically at all even when an additional source is generating electricity.”

While it does acknowledge the of a “range extender” system, not knows what this and as there is no mention of an internal engine at all, the ASA decided to the complaint and ban the ad in its current form.

marketing folk will to come up with a revised before it can be shown on UK TV screens By comparison, US adverts for the Volt this informative spot. describes in detail how the car works, even the owner testimonials the word “gas” in the small when discussing range.


The operating range of electric is a subject that prompts debate. Nissan for example, in year’s UK advert for the all-electric avoided the subject altogether, UK motoring show Top Gear incurred Tesla’s wrath in after it demonstrated the car’s range in a typically irreverent

Vauxhall/GM isn’t helping the with this type of either. Range-extended electric are innovative and interesting, and the Ampera is a although expensive vehicle. to attract uninformed customers way shouldn’t really be necessary.

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