Who Killed The Electric Car? Toyota Now Tries For That Role Forbes

22 Фев 2014 | Author: | Комментарии к записи Who Killed The Electric Car? Toyota Now Tries For That Role Forbes отключены
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Who Killed The Electric Car? Now Tries For That Role

a dramatic line in the sand for a auto industry that has to invest heavily in all-electric a top Toyota executive today said what a lot of people are EVs don’t make business or sense at this point.

And Toyota Vice Chairman Uchiyamada, also head of RD, announced in Japan that the was backing up its dramatic conclusion equally decisive action: killed plans for a volume of its second all-electric car, the eQ, a of the iQ minicar, and said that it for only 2,600 sales of its other EV, a RAV4 version, the next three years.

Now, Toyota plans to only about 100 battery-powered eQs in a limited release in the U.S. and In 2010, in unveiling eQ and plans for it, the said it wanted to sell thousand of the nameplate each

At the same time, Toyota has a dramatic doubling down on the strategy it does like: Toyota established, defined and dominates the global market for hybrids through its hugely Prius franchise (using developed by Uchiyamada). So it plans to a total of 21 hybrids in its lineup three years, including 14 ones.

A Nissan executive said he Toyota’s move. “It takes an lot for a company to invest in and build the for EVs,” Brendan Jones, of EV marketing, sales and strategy for in the United States, told me. “If going to commit to it, you’ve got to to it.”

And as far as concerns Nissan, trailblazed the segment with its Leaf EV, “It’s the right to do,” Jones said. keep on delivering to a market is only going to grow time.”

Toyota already was much conservative about vehicle beyond conventional hybrids rivals General Motors and who established the U.S. market and been joined by Ford, and others.

But still, Uchiyamada’s before auto journalists in on Monday was about the most direct dismissal of EVs and their that any reputable auto has thus far uttered.

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“The capabilities of electric vehicles do not society’s needs, whether it may be the the cars can run, or the costs, or how it a long time to charge,” said.

Uchiyamada thereby concisely the three main arguments EVs: They still very limited range development efforts worthy of a shot behind that challenge; they remain pricey, even with government tax credits on their and they take too long to be to run.

The forthright Toyota didn’t even mention surely has become an increasingly factor in Toyota’s EV calculations: at a time when $4-a-gallon seems to have settled in for a run in the U.S. market, the changing and long-term prospects for greater oil in the United States and elsewhere, with huge leaps in economy by internal-combustion engines, there’s even less of an for auto companies to field

Toyota even remains in consumer acceptance of plug-in like its own Plug-In Prius and the GM’s Chevrolet Volt. “We that there is social for the plug-in hybrid,” Uchiyamada “But our efforts to let the customers what it is have not been

On cue, Toyota also has begun a new advertising campaign for its Prius family of hybrids in the States, showing them a Candyland-like landscape and emphasizing there’s a right Prius for

And, by implication, a right EV for about no one.

E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars
E-Car GD04B Electric Cars

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