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15 Июн 2014 | Author: | Комментарии к записи WIDE MAGAZINE отключены
Piaggio Porter Electric Cars

Milan: the Piaggio Group

The Piaggio Group was present at the world’s most important two-wheeler show with all its brands and top-of-the-range products, on a stylish stand dominated by a central circular shop whose windows showcased the new Vespa, Aprilia and Moto Guzzi lifestyle and accessories collections.

Vespa Stand

Vespa Stand

Vespa Stand

The press conference was opened by Chairman and CEO Roberto Colaninno: “Today we are presenting an extraordinary product at this world event, following on from the recent US launch of the Vespa 946 in New York, which has been a success beyond our expectations. The Vespa is an inimitable product: this year we’ll sell 170,000 (more than in 2012). So what is the secret of its success? The Vespa is a universal product, it belongs to the whole world, it’s youthful, it makes people happy, it lets them forget about their daily worries.

Looking ahead,” Colannino continued, “Piaggio is staking everything on an extraordinary innovation, something even the most brilliant minds could not imagine today. A technology we want to apply to our engines, the result of advances in the USA, Japan, Germany and Italy. We shall be working on this and we shall astonish you, just as we have with the Vespa, ever since 1946: a product on the crest of the wave for decades that has always renewed and improved itself year after year.


This means its designer was a genius. We want to keep faith with our industrial history, and anticipate the future. Tomorrow’s world will need a new form of transport, a vehicle that is fun to ride but can also move through traffic in cities struggling with problems like congestion, pollution, risks to safety.

Over the next few years, we want to develop an innovation that cuts consumption, eliminates pollution and lets people travel safely in major cities like São Paulo, Cairo, Beijing, Mumbai, Hong Kong, Jakarta, where millions of people move around every day. Piaggio will focus on the technological development of motorbikes and scooters, and, above all, on cutting-edge engine technologies.”

And we are here today, he added, to launch the Vespa Primavera, “an extraordinary scooter combining technology, design, fashion, fun, appeal. A product that is part of the history of Italy, part of people’s dreams and imagination.”

Piaggio Porter Electric Cars

After the projection of the official Vespa Primavera video (shot in Venice, Florence, Pisa, Lucca, Rome), the designers Marco Lambri (Piaggio Group Design Centre) and Miguel Galluzzi (Pasadena Research Design Centre) appeared on the stage, with Leo Mercanti (2 Wheeler Product Marketing) for a detailed presentation of the new Vespa Primavera. A film shot in the Piaggio plants in Pontedera, Tuscany, explained how and where the scooter was developed, two other films presented the colour range and the history of the Vespa Primavera from its debut in 1968 to today’s latest arrival (on the stage, an exhibit of vintage vehicles illustrated the extraordinary story of the Italian brand).

Then it was the turn of motor-racing fans, with Marco Melandri and Romano Albesiano (director of Aprilia Racing and Motorcycle Technical Centre).

At EICMA, Piaggio was also present in the Green Planet area, with the Green Business Solution range: the Piaggio MP3 Hybrid 300 i.e. and the Piaggio Liberty e-mail, the nimble zero-emissions electric scooter for post offices.

The EICMA show is an autumn event, but along the entrance path into the Fair exhibition halls, journalists and visitors were greeted by spring – the Primavera! Highly coloured billboards presented the new Vespa, with the cheeky question: “Haven’t we met before?”

Green Planet Area

Piaggio MP3 Hybrid 300 i.e.

Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars
Piaggio Porter Electric Cars

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