The Tata Electric Car Is Dead Or Is It? Forbes

8 Мар 2014 | Author: | Комментарии к записи The Tata Electric Car Is Dead Or Is It? Forbes отключены

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The Tata Electric Car Is Dead. Or Is It?

The Technologies eMO electric vehicle on at last year’s North International Auto Show.

One ago this week, Tata unveiled the eMO. a tiny concept car with a hypothetical price tag and a playful design caught the attention of visitors and at the North American International Show in Detroit. This I caught up with Kevin Tata Technologies’ president of programs, to find out what to that exciting idea.

To be fair, this is not a car that ever intended to make. The called its design a “electric study” (eMO). Besides, Technologies doesn’t make it advises automakers how to make while another arm of the conglomerate, Motors. makes vehicles for the market such as the Indica and the

For a concept car, though, delved deep, seeking 15 and spending what Kevin would only say was “a considerable to build and refine it over the of 10 months.

The challenge engineers themselves, he said, was to create a affordable electric car for the North market — an unusual move for a that was founded in India and no cars in the U.S. (though does own both Jaguar and Rover).

The eMO won praise at North American Auto Show for its roomy swooping windshield and front-opening doors. The beauty was only deep, however, as the prototype on a “surrogate motor.” Designed to go 65 an hour, Fisher added, the eMO has exceeded 30 m.p.h. on the test

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It has made the rounds to events and in the U.S. and — more importantly — has part of the conversation with Technologies’ clients, 80 percent of are in the automotive industry.

“We wanted it to be our biggest business and I believe it is that for us,” said.

Asked whether the eMO is Fisher gave the impression the eMO is very much alive. “We are investigating on a number of different he said. “We haven’t completely our mobility study, if you want to put it way. We’ve developed other ideas and we’re for the right avenue at the right

Has Tata Technologies approached its Tata Motors, about such a promising car? “I perfer not to speak about if that’s OK,” Fisher me when I posed the question. Motors has their own product We don’t have access to and we work with them at length.”

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