Fiat’s ‘Baby’ Jeep Renegade Hails From Italy Businessweek

23 мая 2014 | Author: | Комментарии к записи Fiat’s ‘Baby’ Jeep Renegade Hails From Italy Businessweek отключены
Jeep Renegade Electric Cars

Fiat’s ‘Baby’ Jeep Hails From Italy

Chrysler Group

2015 Renegade

The tiny Jeep is far more than a domesticated extension of a car brand that its reputation on off-road ruggedness. The sport-utility vehicle, introduced on 4 at the Geneva International Motor is also a critical test for the being formed from the of Fiat (F:IM ) and Jeep Chrysler Group. The American new entry-level model will be in Italy and share underpinnings the 500X, a four-door crossover of the trendy Fiat 500 city “The Renegade and 500X are examples of something Fiat and couldn’t have done says Roberto Verganti, a professor at Polytechnic University of “They are exploiting Fiat in small cars to launch a model in a segment that’s booming.”

Chief Executive Officer Marchionne completed a decade-long for a partner with the purchase in of the 41 percent of Chrysler that didn’t own. The marriage the two auto companies a chance to compete with larger such as General Motors (GM ) and (VOW:GR ). Marchionne’s challenge now is to that his skills extend dealmaking to creating cars want.

The Renegade, which is about 7 shorter than the Jeep will vie with Nissan (7201:JP ) Juke and Kia Motors’ ) Soul for the growing ranks of consumers looking for small with outdoor flair. The SUV draw on Jeep’s off-road with optional four-wheel and a boxy design that’s a nod to Wrangler. The outdoor feel from two removable roof that can be stored in the trunk.

The SUV marks Jeep’s first new line since the midsize in 2007. It will likely be than the $15,995 Patriot, current entry-level model, to a broader range of buyers—even if purists balk at its diminutive

“You might have a few enthusiasts say it’s not a Jeep, but has been hearing that for with the Compass and Patriot,” Jeff Schuster, an analyst at LMC Automotive. “They need to fresh new buyers into the to keep the brand moving.”

The will be assembled in Melfi in Italy, making it the only to be currently built outside America. It will go on sale in this summer and be exported to the by yearend. The factory choice is of Marchionne’s strategy to fill plants in Fiat’s home with models that can be worldwide. The goal is to operate in Europe, where demand is at a two-decade low and Fiat lost million ($714 million) year.

The Italian carmaker’s market in western Europe dropped to 6.2 in 2013 from 8.1 percent in because of a lack of new models. car really shows you a combination of and technology,” says Mike head of the Jeep brand. Use of cars’ underpinnings “helps us to get to faster and cuts costs.”

IHS Automotive (IHS ) forecasts sales of the baby Jeep hit 121,000 vehicles in 2016, Fiat Chrysler achieve a 20 jump in sales, to 5.2 million that year. Renegade is likely to be evenly split the U.S. Europe, and Asia, IHS.

With the addition of the Fiat Fiat Chrysler will deliver 204,000 small in 2016, beating Nissan’s Jukes while trailing Motor’s (F ) EcoSport sales of vehicles, IHS predicts. Says IHS Ian Fletcher: “It’s probably the time in several years the carmaker has managed to get the right in the market at the right moment.”

said on March 4 that also will build the in Brazil starting this and has plans to begin China in 2016. “The Renegade’s a car you can anywhere,” says Jesse chief analyst at website “That’s the beauty of the segment. is universal demand for it.”

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