Jeep CEO Talks Wrangler and the Brand’s Growth Potential – News …

17 Июн 2014 | Author: | Комментарии к записи Jeep CEO Talks Wrangler and the Brand’s Growth Potential – News … отключены
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Jeep CEO Talks Wrangler and the s Growth Potential [2014 Auto Show]

At the 2014 auto show. we had the opportunity to sit with Jeep CEO Mike With the Wrangler due for some changes, we ask him about the brand s model, efficiency, and how the brand can forward.

Car and Driver: The Cherokee was pretty rocky. What did you

Mike Manley: We were clear right from the that the vehicle would be launched when we were 100 happy with the quality and work. And that took us than we thought, for sure. So we the launch until we were that we had the right calibration in the and everything was fine for the car, we think was absolutely the right to do.

What we’ve learned is we made the right decision it has to be right before it s launched, and we have to be less transparent the media as to what our target are because it’s unhelpful you’re saying “the delayed, the vehicle’s delayed,” we’ve been clear we’re not going to release it the vehicle is ready.

C/D: Do fit the Jeep brand?

MM: Over absolutely. It’s impossible for me to say specifically when, but we’ve significant gains in fuel with every vehicle launched, we’ve brought to Grand Cherokee. and we’ll to drive fuel economy And at some stage, with all of the coming, hybrids will be


C/D: The Wrangler community is itself for some big changes the next one, including an suspension and a diesel engine. you agree that their are legitimate?

MM: What I would say to is that Wrangler and what it for is very important to the brand. what we need to do with Wrangler is drive its fuel in the right direction, some of will include weight, of that will include new but it has to be a Wrangler, which means it has to be To some extent, a Wrangler is a and many of our customers like to their Wrangler, and we recognize in the next generation that has to be a very simple thing for to do.

In terms of diesel, that’s we’re looking at, because I diesel is, potentially, a powertrain for Wrangler.

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C/D: Is Wrangler a of its own success, in that because selling so well as two models you no incentive to add another body or try new things?

MM: If I was only relying on what today, the marketplace would me over. If I rely on the Wrangler out as being the picture in two years I’m going to find myself in a different situation, trying to up. You have to live in the world of the when you think about you want to do with your One of the things we’ve learned and clear since the emergence the restructuring is very proactive management, and we’ve benefited that. If you take Compass and for example, we’ve just had a year with those.

And one of the reasons is we’ve had a much approach with lifecycle with special editions, sometimes a minor (styling) that is important to our customers. We an environment where resting on is not rewarded.

C/D: Land the other dedicated off-road has really stretched their with urbane vehicles the Evoque. Can Jeep do that?

MM: I we can stretch our brand, and we can probe segments. One of these will be the that we launch in Europe year, and we’ve talked Grand Wagoneer, which stretch our brand onto the luxury side. And the brand can take that with no as long as we execute properly.

  We’ve already done it to a with the SRT Grand Cherokee. is capability in a different form.

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