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Korea’s second largest manufacturer got its start producing tubing and bicycle parts the Second World War. The of Kim Chul-Ho, the company was founded in in 1944, as Kyungsung Precision Corporation. In 1945, the company its Youngdeungpo factory, which was located on the outskirts of Seoul. produced bicycle parts: saddles, pedals and mudguards.

its way up to producing complete bicycles by Kyungsung Precision Industry evolved into a producer of motorcycles and three-wheel motorcarsbefore venturing into four-wheel and passenger car production.

With the of the Korean War in 1950, the company temporarily to Busan and remained The company dealt with shortages by using empty oil and wire rope instead of which, at the time was being to the war effort. In 1952, the company’s was changed to “Kia”, a word from the Sino-Korean words ki (to out) and a (which stands for ). Kia, roughly translated arise or come up out of Asia or out of Asia.

Upon cessation of hostilities in demand for consumer goods Kia was perfectly positioned to respond. production started in 1957, came in 1962.


The company exporting its bicycles to the United in 1965, moving some of them a year by 1969, sales exceeding one million

In 1973, Kia opened its Sohari the first fully integrated production facility on the Korean Configured to build both and trucks, Sohari’s conveyor enabled a production capacity of 25,000 units annually. The passenger car to roll off the line 1974 Kia Brisa S-1000went on to its Hyundai and Daewoo competitors by a margin.

Considered the Korean “People’s the subcompact Brisa was capable of a top of approximately 87 miles per hour.

By the success of the Brisa emboldened Kia to with Peugeot and Fiat to its product lineup. This enabled the company to do so quickly, saving money on development Peugeot’s 604 gave Kia an entry the executive sedan marketplace, the Fiat 132 gave the company a family car to offer.

Things rather well until when new government enterprise regulations imposed by then-President Doo-hwandesigned to minimize internal in the Korean economypredicated Kia’s from the passenger car market.

the company had just developed the and the truck was well received by vehicle purchasers. Initially the Kiamaster Bongo, production in 1980. The descendant of the model is in production as of this writing 2013).

Powered by a four-cylinder engine, the Bongo could be in a variety of ways. Later even included a minivan. averaged 40,000 units a keeping Kia relatively healthy the trade restrictions were relaxed.

During that period the leadership made one savvy that later served Kia very well. They in Ford and Mazda as equity

When Kia got back into production in 1986, this them entrée into other than Korea. back into car production, Kia the Kia Concord, Capital, Potentia, and The 1987 Kia Pride (based on a design for that company’s 121) found its way to the United wearing a Ford badge. The Ford Festiva was in fact a Kia Pride, which in turn was a product in disguise.

Seven later when the Pride was it came to the U.S again, this as the Ford Aspire.

Spring from this success, the created Kia Motors America in In 1993, the company set up a European covering 16 countries including the Netherlands, Denmark, Spain, Italy, Switzerland and France. In the company introduced the Kia Sephiathe Kia automobile sold in the United branded under its own name.

The so-called cute-ute Kia Sportage sport utility vehicle in 1995. By the time the Sportage the trip across the Pacific Kia had one hundred dealers in 30 of the United selling some 24,000 annually. Further, Kia completed a venture for a production facility in in 1996.

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Just in time for the financial crisis to run the company bankruptcy in 1997.

If Kia was going to it needed a partner with pockets.

Ford already had a with Kia and tried to broaden it. Hyundai outbid Ford Company, and Kia remained a Korean Gaining a controlling interest, bought a 51 percent stake in the

While subsequent divestments decreased that position Hyundai is still the majority in Kia. With this injection of capital, Kia proceeded to set the on fire, heading into the 21 st

Now a member of the Hyundai-Kia Automotive the brand has undergone a concerted to improve Kia automobiles on every This has resulted in greatly reliability, stunning new designs, and a new factory in the United States. design as its core future engine, the company hired Audi design head Schreyer as its chief design

Schreyer infused Kia’s portfolio with crisp, designs any premium manufacturer be proud to park in its dealer’s The sleek lines and elegant Schreyer brought to Kia vehicles resulted in one eye-catching model another from the brand gave the world frumpiness on in the form of that first Kia

November 2009, marked the of the first U.S. Kia Motors Kia Motors Manufacturing Georgia in Point. The facility is currently the Kia Sorento crossover vehicle and the Kia sedan.

Further, determined has improved the reliability aspect of Kia as well. The company now offers one of the warranty protection programs This has improved consumer considerably.

Today’s Kia vehicles are the most desirable in their ranges.

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