Kia Motors Corporation

13 Апр 2014 | Author: | Комментарии к записи Kia Motors Corporation отключены
Kia Electric Cars

Kia Motors Corporation

Kia Motors

Kia Motors Corporation was founded in May and is Korea’s oldest manufacturer of vehicles. From humble making bicycles and motorcycles, Kia has – as part of the dynamic, global Automotive Group – to become the fifth largest vehicle

Today, Kia produces more 1.4 million vehicles a year at 14 and assembly operations in eight These vehicles are sold and through a network of more 3,000 distributors and dealers 172 countries. The Corporation has more 40,000 employees and annual of more than US$17

In its ‘home‘ country of South Kia operates three major assembly plants – the Hwasung, and Kwangju facilities – plus a research and development centre 8,000 technicians at Namyang and a environmental RD centre. The Eco-Technology Institute, near Seoul, is on hydrogen fuel-cell vehicles for the as well as state-of-the-art end-of-life recycling technologies and processes. Kia 6% of its annual revenues on RD and also research centres in the USA, and Germany.

Building to satisfy ‘local’

Outside Korea, Kia has a long of building locally to meet the needs of local customers, assembly operations using kits’ (supplied from in Ecuador, Iran, Malaysia, and Vietnam.

Recently, Kia has completed of its first-ever European engine and assembly plant (in Slovakia) and its manufacturing facility in China. The of Kia’s first plant in the USA is on schedule for an opening in late All three of these new plants a capacity to build up to 300,000 annually on flexible assembly that can manufacture several models simultaneously to adapt to changes in buying trends.

a Distinctive ‘Look’


As part of its plan to become one of the world’s automotive brands, Kia is determined to and build cars that actually want to buy. To in touch with consumer and trends Kia has invested in new headquarters in Europe (in Frankfurt, Germany) and in the USA (at California).

Kia is also determined to create a appearance for its vehicles. The Corporation has top German car designer Peter as Chief Design Officer and invested in two new Design Centres in and the USA, staffed by young teams of designers.

Raising Awareness

To progress its global Kia is constantly reinforcing its brand and raising public awareness sponsorship partnerships with sporting events and personalities. Kia is an partner of both UEFA and and is a sponsor of the World Cup 2012.

The is also the major sponsor of the Open until 2013 and has Spanish tennis ace Rafael as ‘global brand ambassador’.

Kia has its sponsor status of the X Games one of the world’s signature action competitions, to title sponsor and the has been rebranded as ‘Kia X Asia’. In the USA, Kia is running a basketball marketing programme includes the sponsorship of nine NBA

From Pioneer to ‘Surprising’

From its earliest days, Kia a reputation as Korea’s automotive – producing the first bicycle first motorcycle (1961), small car (1974) and first car (1992). By 1993 Kia had manufactured million vehicles. Five later, Kia exported its two millionth car and by its total exports passed the million mark.

Today, Kia Corporation is a genuine global in the automotive world and its brand – ‘The Power to Surprise’ – the company’s global commitment to customer expectations through automotive innovation.

Kia Motors

As one of the few South-Korean manufacturers, Kia boasts a that goes back than fifty years. the production of bicycles and motorbikes, it started producing cars in the seventies. Developments then in rapid succession, resulting in the range of models that is on the today.

Concept Cars

Plants

Kia employs more than people who work in three plants in South Korea. The Plant is the biggest plant, a production capacity of some cars per year. The Sohari is Kia’s first plant, and 340,000 cars per year.

Kia Electric Cars

company cars are manufactured in the Plant. A total of 220,000 leave the plant here. For information, please go to www.kiamotors.com

New Kia in Europe

KIA invested one billion in the construction of a brand-new construction in Zilina, Slovakia. The construction of plant, which only Kia models, was started in April and became operational at the end of 2006. The aim is to manufacture some 200,000 per year.

This is the first KIA plant on European soil.

It is the link of the brand with our building cars according to the European quality standards. new production unit will not set the tone with new standards on and productivity, but will consequently respect the strictest environmental in the European Union. Since is a top priority for KIA, 1 in every 15 is responsible for quality control.

The Zilina currently employs of the very best specialists in car This number is expected to to 3,000 by 2009.

Kia and Sport

Kia is reinforcing it’s brand and awareness through sponsorship with global sporting and personalities.

Kia is an official partner of UEFA and FIFA and is a sponsor of Euro 2008 and the World Cup

The company is also the major of the Australian Open and will so until 2013 .Kia is a sponsor of the Davis Cup and has reinforced it’ s to tennis by adopting tennis such Andre Agassi and Rafael Nadal currently as brand ambassadors.

Kia has upgraded its presenting sponsor of the X Games Asia, one of the world’s action sports competitions, to sponsor and the event has been as ‘Kia X Games Asia’. In the US has announced a multi-tiered basketball program in the U.S. that the sponsorship of nine NBA teams.

For information, please go to www.kiamotors.com

Kia Electric Cars
Kia Electric Cars
Kia Electric Cars
Kia Electric Cars
Kia Electric Cars

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