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Kia Soul EV

Kia Soul EV Coming in 2014, But 120 Range is Unrealistic

By Brad · November 12, 2013

Kia Soul EV in development

Kia Motors yesterday via a press release in late 2014 it will an all-electric version of the Soul, its affordable small car. The bullet of Kia’s press said the Soul EV “targets a of more than 120 miles.” the metric used in many covering the announcement. It looks Kia has fallen into the trap of rangebased on its announcement that the of the battery pack will be 27


The 2014 Kia Soul EV is more to deliver real-world range of 90 and 100 miles.

Small EV Battery

One-hundred miles of range, if the EV can deliver on it, is excellentconsidering that the small EVs in its class offer about 70 and 85 miles of range. than 120 miles of range” be experienced by few Soul EV drivers.

In the days of the EV market in 2010 and Nissan advertised the range of the with its 24 kilowatt-hour pack, at 100 to learn that drivers commonly get about 80 miles of (and even less if vigorously on the highway). Yes, considerable restraint, EV drivers can get to or better than 4 miles per of battery capacity. But hyper-focusing on efficiency. and driving a car all the way down to its electron, is not an enjoyable experience.

Nissan’s marketing now states the LEAF “can get you 75 miles on a charge,” based on the EPA’s range estimate that an average between 80 percent and 100 of the pack’s capacity. That’s but mostly accurate, based on my experience.

The Kia Soul EV is likely to have the same curb weight as the and will probably not be as aerodynamic. All being equal, the Kia Soul’s bigger battery pack, if it the same degree of increased compared the LEAF, could the Soul’s range over the mark.

Avoiding Hype

Kia Soul EV

I on a general rule of thumb places average efficiency of an is vastly more efficient a gas-powered internal combustion 3.5 miles per kilowatt-hour. That mean 94.5 miles of on the Soul’s 27 kWh pack.

Bigger batteries, offered at cost, will be the key enabler of range, and greater acceptance of cars. The Kia Soul’s bigger is a definite step in the right So is it’s youth-oriented design, might not be everybody’s cup of tea, but has met with market success.

cute Hamsters on Soul ads also been effective.

Let’s hope that Kia and sells a gazillion Soul But marketing managers at Kia should note. Chalk up your real press release to

Let this be the last one that the car’s EV driving range. better to set the right expectations jump streetrather than to explain why drivers aren’t what’s been advertised. At the least, use the nice round of 100 miles.

That has a good to it, and will be closer to everyday

Kia Soul EV
Kia Soul EV
Kia Soul EV
Kia Soul EV
Kia Soul EV
Kia Soul EV

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