Q&A Lamborghini CEO Stephan Winkelmann Talks Hybrids SUVs and …

15 Мар 2014 | Author: | Комментарии к записи Q&A Lamborghini CEO Stephan Winkelmann Talks Hybrids SUVs and … отключены
Lamborghini Electric Cars

Q A: Lamborghini CEO Stephan Winkelmann Hybrids, SUVs, and China

At week s Detroit auto we had the opportunity to sit down with s president and CEO Stephan Winkelmann. The is a technological marvel without any wizardry, he tells us, and that as a low-volume manufacturer—Winkelmann gets the brand s sales figures and too—a low-production hyper-hybrid t make financial sense for Catch more insights the saint of Sant Agata the jump.

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Car and Driver: You’re a one-car until the Huracán arrives. Is it around the factory right

Stephan Winkelmann: No, no. The Aventador is full speed. We are producing five cars per day, so than 1000 a year, so has led to a record year result in of V-12s.

It’s the first that we’ve done than a thousand cars in a and in the V-12 sector this is something because it’s a car for no other manufacturer is doing a car. On the V-10 side, with the run out of the Gallardo we still a good result, with cars delivered to customers in which is the third increase in a which makes us pretty for the future because the Aventador is sold out of the next 13 months. And year will be the ramp-up of the Huracán with pre-sales, and by we will be full speed the new V-10.

C/D: The definition of supercar is in Europe. Now it seems that it has to be a or some kind of new powertrain Doesn’t that create for you to bring an alternative powertrain to the market?

SW: First, the Aventador is with technical innovations and about the power-to-weight ratio, so we did [a that would have impossible three years ago hybridization—the car would have a sitting duck. In the super-sports-car we have to be innovative. But we don’t to be doing it first in every

Super sports cars are not being heavy and about so we have to fulfill the needs of the But for hybridization, or electrification, we have to hit the at the right time, when the expect it and it’s the right There might be a bridge into turbo engines, and hybridizations, and then to electric

But it has to be done such that at the end of the day you have a supercar in your

Lamborghini s customers aren t for greener offerings—yet—so the brand can on making ultra-exotic versions of models, like the Aventador-based

C/D: You hear a lot about acceptance” at the other companies. In to have social acceptance for supercars, they have to a hybrid because this is their customers are asking Do you see that with your

SW: We will see it, sooner or later. It come, I’m sure about But this is a matter of the right

For us, it would be easy to do a hybrid but it has to be a car which is recognizable as a Lamborghini, and is no hybrid car or electric car which is in that is comparable to a super car. Everybody who is talking this has a limited number of (that will be built) or cars that are not adding to the business case of the company. in the long run, if you have a company you can do a low-volume car just for the of doing it, but Lamborghini, being and agile, every penny we put down has to be thought about not but ten times.

C/D: How long we see the third product line, the SUV ?

SW: We are on it and when we have news, announce it. It has to be the super sports car in the I was in Dubai last week and I it from every customer and and the press.

C/D: What’s a natural, growth rate for the sales for Lamborghini in five years?

SW: For the 40 years the company sold an of 250 cars per year. In the last ten we sold an average of a bit less 2000 cars per year. So we made a big step. We are the only luxury car company that has two models, and we are living in a segment only averages around cars per year worldwide. So by adding a model in a segment is much wider than cars] can we easily double or than double the volumes we are today.

In ten years of Murcielago we 4099 units. In two and half of Aventador we sold 2300 I think this year we do again another thousand. So in years we will do what we did in ten the Murcielago. The peak was 620 cars in one

We really are in the phase of building the and the customer base. The (Huracán) is us the next opportunity. For sure, are people who maybe are not willing to buy a two-seat sports car, but in a segment they would join the Lamborghini brand.

I hear a lot about this, maybe they are more oriented and so on. There are a lot of reasons why don’t want to buy just a fun they want an everyday but they love the brand and see themselves in it, so I think there is a big but I think we are still below units a year.


C/D: Is the tax in Europe and particularly in Italy an issue for luxury products?

Lamborghini Electric Cars

SW: not easing up, it’s still the issue for us. Luckily Italy is not a big for us, it makes up four percent of our sales, so it’s not affecting us a It’s a pity that in Italy” is bigger outside of our market than in the market. The crisis in Italy is affecting segment and for sure the luxury

We had a big tax increase on the product, and then is the finance police which is tackling the tax evaders by stopping on the road, which is not the most way of doing it, and it is scaring away people with nothing to

C/D: What is it like to be of a big family at VW? 

SW: The good about the Volkswagen Group is they are giving a lot of autonomy to the You are responsible for your own profit and Every brand has its own RD department.

company has its own production. And every has its own [marketing] department. For sure it s because we’re small and a niche in a niche, and you have to ten times before you spend any and it’s clear that if you do a model, it’s not about the money you need to exchange a or to add a model, but it’s about the of the total investment in the rest of the the facilities, and also the people, you can’t say to the workers, “Now you are two models and tomorrow you will do because they will you.

They are already every day that they more people.

C/D: Is tapped out?

SW: The U.S. is four to five times than China in super cars. The growth rate in the was much higher in China they came from But we discovered that there is a down in the growth, and we are pretty far from saying that will be an explosion in the super-sports-car so I see a limited growth in the Chinese for the next couple of years.

C/D: You mentioned turbos as a technology. Anything coming?

SW: We are not anything. We are sticking with our DNA naturally aspirated engines, but we say never say never. The future tell us.

C/D: The viral of the group of guys breaking the factory to drive the Huracán was a uh, unexpected from a brand Lamborghini. Was it a success?

SW: It was an experiment. My guys are happy with the because they collected a lot of and so in this sense it was what wanted. It was an experiment, a test, but not has to be done a second time.

Lamborghini Electric Cars
Lamborghini Electric Cars

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