Lexus HS Underperforming Sales Target; Toyota Sees 24 4% Uptick …

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Lexus HS Electric Cars

Lexus HS Underperforming Sales Toyota Sees 24.4% in April

U.S. sales of the HS 250h, the first dedicated vehicle from Toyota Corp.’s luxury division, are below target with deliveries in April, according to data.


Lexus had hoped to 20,000-22,000 units annually in the but is on pace to deliver fewer 14,000, having sold 4,529 copies through

Since the HS went on sale in Lexus has sold 11,228.

tinkered with the volume a couple of times before the launch. The brand once for annual HS 250h sales in the range.

Readjustment was blamed on the popularity in Japan.

“Right now, there’s so demand for that product in 20,000-22,000 might be more Mark Templin, Lexus group vice president and manager- Toyota Motor U.S.A. Inc. told in November.

Templin, speaking on Toyota media sales call, defends the HS 250h’s low

“I think we underestimated the power of the brand,” he says, referring to the brand’s purpose-built hybrid. we overestimated what the market look like based on gas But if we can do over 1,000 units a 1,000-1,500 units a month, we really good about we’re doing in the marketplace.”

because HS volume is incremental for Templin claims.

With of “momentum” in the marketplace right Templin adds Lexus have its first May sales running now through June 1.

Within Lexus’ hybrid the HS is the second-best seller, outpacing by a margin the brand’s other the GS and LS sedans.

Through April, sold 119 of the GS 450h this and just 40 of the LS 600h, a $100,000-plus

However, the HS trails the hybrid RX vehicle, which has been best-selling U.S. HEV. dealers recorded 1,232 RX deliveries in April.

The HS can’t with the Prius. Its April totaled 12,555, up 49.7% year-ago.

Still, Lexus had a April, with sales up vs. like-2009.

The non-hybrid LS saw the biggest – up 57.5%.

The GX SUV, subject of a recall following a widely Consumer Reports warning its stability control, had the second-biggest at Lexus in April, up 47.7%.

Lexus’ worst performer month was the aging GS, down and selling just five 20 fewer than the GS 450h.

TMSUSA saw April sales 24.4% above year-ago on a basis. There were 26 in both April 2010 and 2009.

Most of the Toyota-brand seeing the biggest gains in were models newly including the Avalon large up 36.1%; the Sienna minivan, up and the 4Runner SUV, up a whopping

Lexus HS Electric Cars

The Corolla compact sedan, not Toyota’s fresher designs, saw its soar 61.5%, almost the non-hybrid Camry’s volume: vs. 26,259.

However, the Corolla’s hatchback the Matrix, saw sales slide according to Ward’s.

Also in April was the FJ Cruiser SUV, up and the Tundra fullsize pickup, sales climbing 45.4%.

The subcompact continued to struggle, sales down 52.4% in

With months to go until new debut, Toyota’s 3-model youth brand continues to with sales off 19.5%.

Bob Toyota Div. group president and general manager, Toyota’s generous incentives, in March and which include 0% for certain models, will in May as part of Toyota’s annual event.

Bolstering the May selloff be additional key models, such as the and RAV4 and Highlander CUVs. He production increases of these should add 400,000 units to Toyota’s second-quarter wholesale vs. year-ago.

“In the short term, we’re to do what it takes to keep competitive in a challenged but improving Carter says of continuing

“But long-term, Toyota has been about the best You will see us continuing to market the and not the deal,” he says, adding advertising will reflect strategy.

Carter denies has lost momentum in the marketplace of its recall/unintended acceleration woes, its retail sales leadership in and continued conquest rate of proves his point.

“We’ve 40 million cars with throttle controls, and we’re looking for one that demonstrated any of unintended acceleration.”

Nevertheless, he Toyota’s long-term ad message as a way to its brand with those who be thinking twice about a Toyota.

Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars
Lexus HS Electric Cars

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