Tesla Outsells BMW Mercedes And Lexus In America’s Wealthiest ZIP Codes Forbes

12 Апр 2014 | Author: | Комментарии к записи Tesla Outsells BMW Mercedes And Lexus In America’s Wealthiest ZIP Codes Forbes отключены
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Tesla Outsells BMW, And Lexus In America’s Wealthiest ZIP

The Tesla Model S is an all-electric (Photo credit: Wikipedia)

not surprising to me that Silicon dominates Forbes’ 2013 of wealthiest American ZIP codes. Nor Tesla electric cars are in the Bay area, since the company is in Palo Alto (not to it gets you a sticker to drive in the carpool lane). What is though, is that the Tesla S is the best-selling car in eight of the 25 wealthiest ZIP in America — outselling the usual of luxury models from Mercedes, Lexus Lexus and Audi .

This fascinating nugget from Edmunds.com Senior Jessica Caldwell, who got curious after reading the Forbes of wealthiest ZIP codes. As she writes in her Drive By Numbers blog. wanted to find out how all this affected Tesla ownership.

So she referenced our wealth data by ZIP with 2013 car registration from Polk, the Southfield, automotive data and marketing

What she found is that in of the wealthiest communities, like or Los Altos Hills, Calif. enjoys double-digit market Even more remarkable, is that the Tesla Model S, starts at $62,400 (after a tax credit) is the most registered in 2013 in eight of the 25 most ZIP codes in the US. And it is No.

1 in more top 25 ZIP codes any other vehicle. Runners-up cars like the Mercedes and G-class, BMW 3-series and Jeep Cherokee.


“It’s a classic pattern for any product, including cars: the and influential buyers set a trend, and the aspires to follow,” said “As Tesla increases the number of and improves its price points, it find itself in demand by than just those in wealthy enclaves,” she added. all, luxury car companies find the most volume in entry-level vehicles.”

Now I’d argue California, while often a is also unique in this It has an aggressive group of policy that are pushing for electric car through increased regulation and incentives. EVs are barely on the radar in most other states, California, New York and six other said last week would work jointly to a range of measures, including more charging stations and building codes, to make it to own an electric car.

The goal, they said, was to sales of at least 3.3 million that did not have any emissions by

Whether it’s because of efforts like these, or a desire by Americans to keep up the Joneses, Tesla, under CEO Musk. is counting on electric demand to grow. It’s Model S sales of more 20,000 vehicles a year in the and global demand of upwards of by late 2014. Next year Tesla begins of the Model X utility, and sometime 2016 or 2017 it will a less expensive model for mainstream customers.

More about Tesla’s growth should be forthcoming Nov. 5, the company reports its third-quarter results.

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