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Lincoln MKZ Hybrid (2nd gen)

With a significant surge in months as it rolls out new product, Motor Co. is betting it has begun to the gap with the long-time leader in the market, Toyota Motor Co. Walters Ford Lincoln Kia in KY would like to invite all of our from all over the region Ashland, KY, Huntington, WV and Charleston, WV to down to Eastern Ky and visit us and show you the newest in technology on all new used cars, trucks, crossovers. Also for your deal on a new or used car, suv or van Bruce Walters Ford Kia is the place to make that

Ford is reporting a more threefold increase in sales of its gas-electric offerings for January, strong gains during the months of 2012. Some of has come from updated like the latest-generation Ford Hybrid, but the maker is also preliminary success with the C-Max, a dedicated line of people-movers directly targeting familiar Prius “family.”

Even so, few expect Toyota to relinquish its lead. And analysts that Ford’s aggressive into battery power been without its problems.

bringing new hybrid buyers the market, many of whom be considered traditional hybrid said Amy Marentic, Ford’s manager for small and medium a list that includes a of the maker’s new gas-electric models.

share may have slipped but it to remain the dominant hybrid with an assortment of new models, as this Prius Plug-in.

a sense hybrid buyers a pragmatic or green ethic. Hybrid is scoring with audiences, but the car also puts excitement into the segment design; it shows hybrids can beautiful and sophisticated styling. in turn, means different she added.

The new Ford Fusion has won praise for its distinctive design helped land it a spot as one of finalists for North American Car of the – though the Cadillac ATS ultimately that coveted trophy.

Meanwhile, Ford launched the new C-Max specifically limiting to a choice of a conventional hybrid or a driveline.

Significantly, the maker’s technology has been completely for the 2013 model-year, helping the deliver some of the highest ratings in each category. The Hybrid, for example, is rated at 47 mpg in the Highway and Combined categories, to the EPA, which certifies economy numbers.

But there are other figures that play out well for Ford, officials note

While numbers have not been Ford’s launch of the new C-MAX and Fusion Hybrid this fall led the company to reach a record 16% of the U.S. hybrid in December, a full 9 point, increase, according to Ford In the same period Toyota’s of the hybrid vehicle segment 8 points – though that left it with a 60% grip on the hybrid market.

Not only are most buyers new to the brand, early data Fusion Hybrid is appealing to buyers outside the traditional vehicle demographic.

Ford 2013 Fusion Hybrid are five years younger those who purchased the previous Hybrid, dropping to 48 years, on By comparison, 2012 model Toyota Camry Hybrid have an average age of 54, according to Power and Associates PIN data.

22% of Fusion buyers are under the age of 35, only 13% of Camry Hybrid are.

A telling trend nearly 70% of new Fusion Hybrid are new to the Ford brand, while conquest rate for its Camry is only 53%.

Best-selling for the Fusion Hybrid are San Francisco, Los and Washington, D.C. traditionally regions for domestic makers. But reports stronger sales in the traditional buying areas of the Southeast and Great Lakes – areas where the Big Three a better presence – but where sales have, until been marginal. In these Ford’s hybrid retail more than tripled in compared to the previous year.

Fusion Hybrid continues to the fastest turnover rate number of days cars sit on lots waiting to be sold) of any in the Ford lineup. Fusion turns over in just 10 on average.

Lincoln MKZ Hybrid (2nd gen)

Ford sold hybrids in the fourth quarter of than in any other three-month in the company’s entire history 19,554 units sold, its own previous hybrid vehicle record by more than the company reported.

The maker’s data for January indicates sales surged around It also sold 2,725 vehicles, including both the and plug-in.

Despite Ford’s the maker does have its It has come under fire several quarters in regards to its claims, Consumer Reports a number of vehicles and at least one challenging the maker’s ratings, on the various Fusion models.

Ford has also been to build momentum for its even advanced battery-electric vehicles as recently reported, it is $10,000 discounts for lease of the compact Focus Electric

For his part, analyst Dave of consulting firm AutoPacific, believes it is “too early to whether Ford is positioning as a serious challenger to hybrid Toyota. But he also says not a surprise that the maker is ground” with its latest which he feels is a solid over the prior-generation hybrid The newer models “are a lot nicer looking,” adds who contends styling still even to those seeking to their mileage.

Hybrid in general, have been to kick-start the gas-electric segment has been hovering at less 4% of the overall U.S. market in months. Sullivan and other believe it could gain momentum if recent increases in prices continue.

Another factor is the steady in the number of competitive products to market. Ford isn’t the maker hoping to topple Honda recently launching a version of the all-new Accord, a conventional hybrid to follow.

is also planning a wave of new models, likely including key products as Altima and Pathfinder.

But will also defend its and is rapidly expanding its gas-electric including models in both its segments and high-line offerings as the all-new 2014 Lexus IS

Joe Szczesny contributed to this

Lincoln MKZ Hybrid (2nd gen)

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