Lincoln MKZ Is it a car or a hotel? Digital Trends

26 Апр 2014 | Author: | Комментарии к записи Lincoln MKZ Is it a car or a hotel? Digital Trends отключены
Lincoln MKZ Electric Cars

Lincoln MKZ: Is it a car, or a

Lincoln recently unveiled the new a luxury sedan based on the Ford Fusion, but the company less interested in selling the car selling a concierge service. to Lincoln, what really the MKZ apart from other cars is the way its customers are treated.

to Lincoln, many of its customers do a lot of shopping (no surprise there), so the decided to focus on its website. A “Online Concierge” will be by real people will some of the clicking and scrolling out of for a car online. Lincoln is also its dealers with iPads, so can configure models and search with an app.

It seems like Lincoln to erase the stigma of the greasy car from its dealers. Ford’s brand is retraining its dealers in a Academy” designed by Les Clefs the international hotel concierge In a slightly creepy touch, also talked about RFID tags on its cars, so can be ready to greet the owners they show up for an oil change.

Solicitous service may be enough to woo buyers away from BMWs, but Lincoln is a car company, not a What about the MKZ? wise, Lincoln is off to a decent

The grille, which Lincoln Director Max Wolf says was by an eagle’s wings, gives the car presence than the last It also sports a retractable roof panel.

MKZ buyers will have the of a 3.7-liter V6 making 300 horsepower, or a EcoBoost I4, which puts out 240 hp. are available with front or drive. The front-wheel drive also returns, boasting a 188 horsepower. Lincoln said the

Lincoln MKZ Electric Cars

MKZ was designed by a dedicated team in own design studio, but it still its basic structure with the Ford Fusion. The Fusion is to be pretty sporty, but it’s to say whether it will be sporty for the luxury segment. Good is important when a car is competing BMW and Mercedes-Benz.


In-car technology is also Like the 2012 MKZ, the will get SYNC with Touch, Lincoln’s version of Touch. The system provides a range of connectivity options, and can be through voice commands or a screen.

MyFord/MyLincoln Touch wasn’t popular at launch, but it just through a major revamp.

If is going to stand out as a luxury it needs to do more than chrome grilles to Fords. customer service will help Lincoln’s image, but the needs to sell some before it can pamper customers.

Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars
Lincoln MKZ Electric Cars

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