Lotus In Even Deeper Than You Realized Car and Driver

4 Июн 2014 | Author: | Комментарии к записи Lotus In Even Deeper Than You Realized Car and Driver отключены
Lotus Electric Cars

Lotus: In Even Deeper You Realized

At last year s auto show. Lotus CEO Bahar surprised the assembled with six concept cars to the way forward for the brand, complete specs and production plans. were puzzled about the bean-spilling, which resembled an pep rally more than a conference.

There was a city christened Ethos—a new Elise, a new supercar, a new Elan to be positioned the Elise and the Esprit, the Elite sports car, and a sedan the Eterne. Or, to be more accurate, were styling mock-ups of proposed vehicles.

We couldn t but wonder about this of cars, whose styling is as indistinguishable as their names. Nor did we the decision to desert the current of the Elise at a time when carmakers are beginning to gravitate its light-weight, low-cost approach, or how would pay for the development and engineering of an new vehicle family brimming the latest technology.

Subsequently, we ve been treated to a of news releases regarding sponsorships, and celebrity plant The very latest releases Bronx-raised rapper Swizz being hired as vice of creative design and global and the all-important partnership with the City soccer team. We are not


Meanwhile, what s happening the new cars supposed to be rushed production? Bahar himself in a simulated interview published by his department that the Elan be delayed, not canceled, giving him time to make sure the quality of the Evora matches its performance. That s good if a bit late in light of the fact the Evora was unveiled in 2008.

journalist Thomas Geiger, who was at an event at the company s headquarters in U.K. a few weeks back, that the presentation consisted of instead of prototypes. According to the Esprit is still slated for a in 2013. The next-generation Elise—which be far heavier and more expensive the current model—the four-seater and the four-door Eterne (of which an exterior mockup exists so will have to wait 2015. The Elan has supposedly pushed back until

Rumor has it that Lotus to peddle the Evora to Caterham, but the of kit-car-like Lotus Seven politely declined. Now it seems the Evora, powered by a Toyota engine, will be built by until the Elan appears in

And then there s the two-seater car; it will be equipped, Lotus, with an alternative Of course it will be. On a roll Lotus also announced it will offer every one of its sports cars in several a sporty R model, a lightweight and a roadster. For the most powerful Lotus will develop its own V-8 with around 570 hp. This is of the company s original plan, was to use supercharged Lexus engines—a that Lotus apparently to share with Toyota announcing it to the public.

But that s not all: To keep its from twiddling their Lotus promises hybrid of all its cars as well.

Oh, and Bahar a €100-million investment into s production site, which is to crank out 8000 cars up from 2500 right How far has the ambitious project progressed? paint and a few excavators, according to

Lotus Electric Cars

Who is going to pay for all of this? Proton, of the Malaysian carmaker that Lotus Cars and relies on Engineering for its own cars—far more necessary, given the choice of global research-and-development consultancies. At a visit at Lotus headquarters in Malaysian Prime Minister Razak endorsed the sports-car s plans.

But even he admitted to a small of skepticism due to the level of investment he first learned of Bahar s

Indeed, Bahar has spent amounts of money on staff and not to mention private jets and deals, fantastic money at a in time when Proton is so on cash that vital new product and component programs are delayed or canceled. One of the casualties is an promising scalable-engine program with Ricardo that have given Proton a edge over the competition. s more, it could have the troublesome (and incidentally, Campro engine a well-deserved blow.

But Proton spent the on Lotus instead, and, for measure, on a hideously costly program with British Frazer-Nash Research. That has produced little more a few prototypes, mostly inoperable, and go down in flames at any time.

If Proton s patience runs Lotus s prospects for bringing all sports cars, plus the car, onto the road in the time frame are slim to At best, Bahar might get one car a non-U.S. version, an insider us. Perhaps some extra will come from authorities. Bahar has made it that Lotus could operations abroad, to France, or

Even the skeptics will that changes at Lotus necessary: The pre-Bahar working at Hethel was described to us by insiders as in a comfort zone, with attention paid to cost and an overall mindset that the company into a slow to death. Lotus was unable to a profit for many years, but did the company gobble up cash at the rate, which is a direct of Bahar s turnaround plan. But switch in Lotus s top management won t be Bahar, we hear, has an elaborate with Proton that make his discharge prohibitively or could see him walk away a significant chunk of the company. at Proton, a confidant tells us, are their hair out.

Why don t they just chill and to their new VP? Mr. Beatz has got some lyrics for them: Where the at?

Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars
Lotus Electric Cars

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