Why Maybach closed they ‘lost €330 000 on each one’ Car s …

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Maybach Electric Cars

Why Maybach closed: they €330,000 on each one’

By Kacher

Analysis

08 February 10:04

After seven and only 3000 sold the Maybach brand will the dust in 2013. It its place, will challenge Bentley and Royce with up to seven luxury cars derived the next S-class due, you it, in 2013.

What went with Maybach?

Was it the name, the product, the positioning, the Short answer: all of the above, and The Maybach’s homespun design bumped a few branches on the ugly on the way down certainly did not help, and the new S-class was launched in 2005, the 57/62 was stuck with the platform, with dated and fast-ageing powertrains.

Despite the start, Messieurs Hubbert, and Zetsche failed to fill the brand with meaningful Instead of receiving the first-ever fuel-cell, a special halo of the Bluetec engine family or an plug-in hybrid system, never really stood for but beautifully executed luxury, styling and debatable social

Even though the personal managers who operated out of pompous lounges rarely sold than 150 to 300 Maybachs per year, the top was so busy dealing with corporate casualties like Chrysler and Smart that the rescue plan they agreed on was a near-instant exit. here to read the news of announcing Maybach’s death.

How much money Daimler on Maybach

Over time, sunk €1 billion into its adventure. Despite a lofty price of between £279,000 and in the UK, the car maker lost over on every Maybach it sold, CAR has

The sole significant addition to the was the mega-expensive Landaulet which only a handful of takers.

The stillborn Maybachs that have been

Among the that did not make it to production a Maybach GL high-end SUV with seats in row two and a bespoke exterior, an short-wheelbase Maybach 52 and a four-door 57 convertible which was turned the Mercedes Ocean Drive at the eleventh hour.

As revealed by Daimler and Aston Martin did talk about building a new of Maybachs and the Aston-designed 57/62 was on the shortlist for 2011’s Frankfurt An all-new Maybach family have featured five amazing bodystyles, according to our

If the latter game plan had Audi may have relaunched and BMW would have extended the line-up much more


But it was not to be. Instead of throwing more money after bad, decided to put Maybach to sleep and to the three-pointed star a much ambitious high-end portfolio.

Should Daimler have with Maybach? Click your comment’ and sound off

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