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Japan:Electric 4WD Model Added to Mazda Demio Series

JCN Newswire

Tokyo, Japan, Nov. 27, 2003 — (JCN Newswire) — Mazda Motor Corporation

has strengthened its popular Mazda Demio compact car lineup

with the addition of an electric four-wheel-drive (e-4WD) model and

enhancements to current models. The upgraded vehicles go on sale today

at Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan.

The Mazda Demio e-4WD system uses a motor powered by a dedicated

generator to drive the rear wheels. Available on 1.3-liter and 1.5-liter

models, the system is compact and designed for smooth, everyday driving.

The electronically-controlled system responds to road conditions

engaging four-wheel drive when necessary to ensure that even drivers

unaccustomed to slippery or snow-covered roads can enjoy secure driving.

Furthermore, a switch located on the instrument panel allows the driver

to select front-wheel drive when additional traction is not required,

thereby providing better fuel efficiency than mechanical four-wheel

drive systems.

Coinciding with the introduction of the new e-4WD model, Mazda has also

partially revised existing grades by introducing round motif rear

combination lamps for a sportier rear style as well as new exterior and

interior colors. These latest refinements are designed to further

enhance Demio’s stylish appeal.

Mazda plans to sell 7,000 units of the Mazda Demio series per month.

Special Features of e-4WD

1)Superior performance on slippery road surfaces

With four-wheel drive mode selected, the motor drives the rear wheels as

soon as the accelerator is depressed reducing time lag and providing a

smoother start than mechanical four-wheel drive systems. The system also

detects front wheel slippage and automatically adjusts rear wheel torque

2)Cabin space and cargo room equal to that of a front-wheel drive

By employing a compact e-4WD system that eliminates the need for a

propeller shaft and transfer gearbox, the four-wheel drive Demio secures

the same cabin space and luggage room as that of its front-wheel drive

counterpart. Moreover, the same popular, versatile seating arrangements

are also possible.

3)Improved fuel economy

In 4WD mode, when no slippage is detected and when the vehicle has

reached a constant speed, the e-4WD system disengages the

electromagnetic clutch on the rear wheel drive unit and only powers the

front wheels. Further, the driver is free to select front-wheel drive at

anytime by using the switch on the instrument panel. By changing to

front-wheel drive when appropriate the system reduces friction and

achieves improved fuel economy compared to mechanical four-wheel drive

systems. Note. All 4WD vehicles comply with Japanese 2010 Fuel

Efficiency Standards and qualify as ultra-low emission vehicles. Cars

registered by March 31, 2004 are eligible for a 32,000-yen tax reduction

(automobile acquisition tax 15, 000 yen, automobile tax 17,000 yen)

under the Green Tax plan.

Enhancements to Mazda Demio

1)New round motif rear combination lamps

— Round motif rear combination lamps (popular in Mazda6 and RX-8) create

a rear style that fully expresses the sportiness traditionally embodied

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