Company History Mitsubishi Motors UK

6 Апр 2014 | Author: | Комментарии к записи Company History Mitsubishi Motors UK отключены
Mitsubishi Electric Cars

Mitsubishi — Our History

Innovation since 1917

The PX33 Commissioned 1934

Motors automotive tradition back to 1917 when the Model A, Japans first automobile, was introduced. Over the two decades the company established as an innovator, developing, amongst Japans first diesel its first large-sized bus (the of the world famous Fuso vehicle series), its first drive passenger car prototype, and its diesel-powered truck.

Post World War

At the end of the Second World War large industrial groups dismantled by order of the Allied and Mitsubishi Heavy Industries was into three regional each with an involvement in vehicle development. The country’s need at this time was for vehicles, the situation being complicated during the first few by a severe fuel shortage. In 1946 saw the introduction of a bus which be run on either petrol or alternative and, in 1947, an electric in the truck field the innovations with Japans first to be equipped with an air suspension as well as the first tilt-cab

Passenger vehicle production was primarily to Mitsubishi’s first

The 1960’s — Family

The Mitsubishi 500

By the beginning of the 1960s, Japans economy was gearing up: were rising and the idea of motoring was taking off. The 500, a mass market fulfilled this need; in 1962, by a four-seater micro-compact a two-stroke air-cooled 359cc the Minica — a name still lives today. The Colt -a larger, more family car, not a predecessor of the Colt — was also in the same year, and the first in 1969.

This was a genuine pacesetter in the market, representing the best and in automotive technology and was to sire a and illustrious line with a of motor sports honours and awards to its name.

The 1970’s — International Rallying

With similar growth in its vehicle production it was decided the company should create a operation to focus on the automotive and, in 1970, the Mitsubishi Corporation (MMC) was formed.

The saw the beginning of Mitsubishis considerable rallying success with and Lancers, demonstrating the qualities of and reliability for which they are today. As part of a global programme in 1974 UK distribution was with the formation of The Colt Car a joint venture between the Corporation and Colt Automotive

By the end of the decade Mitsubishi vehicles picking up honours both at and abroad, including South 1977 Car of the Year (the and 1979 USA s pick-up of the Year L200). But this was just the In 1982 the Shogun (named or Montero in other parts of the was launched, a 4×4 which was different from anything had been seen before. incredibly, just a few months in the Paris-Dakar rally, it took in the Production Class and the Marathon as well as the Best Team Two years later it won outright and a was born.

The Shogun became a best-seller, winning 4×4 of the awards in Britain, France, Spain and West Germany. And it was not on the honours list — Colts, Lancers and L200s all being honoured worldwide.

The — Incredible Advances

the 1990s the Shogun continued to rally events like the and Mitsubishi vehicles also to make their mark on the Rally Championships. By the end of the century Makinen in a Lancer had won the Championship an four consecutive times Lancers totally dominated the N Championships — for vehicles are basically showroom standard. this decade saw incredible

In 1990 MMC introduced the worlds Traction Control System, by Super Select 4WD and Multi-mode ABS in and INVECS in 1992. Commercial of the Libero electric car began in whilst 1996 saw the development of the GDI

Overseas production expansion was with the first Carismas off the line at NedCar, Holland in — a joint venture MMC, Volvo and the Dutch — as well as the opening of lines in Australia and Thailand. became a wholly owned MMC within a year.

Mitsubishi in the New

In 2000, MMC and Daimler Chrysler a business partnership that design, development and production Daimler Chrysler purchased a 37% in MMC and at NedCar Volvo production was by Smart Four-Fours. In 2004 Chrysler‘s stake in MMC was sold to the Family (comprising of Mitsubishi Mitsubishi Heavy Industries and the of Tokyo Mitsubishi).

However, MMC and Chrysler have maintained a business relationship and continue to B and C segment platforms and engines.

In of motor-sport, the strength of Mitsubishis heritage was yet again demonstrated by a breaking 12th victory in the Dakar rally — the successive victory for the Japanese Today, MMC has manufacturing facilities in 30 countries and its sales and after-sales is present in more than 170

Mitsubishi Motors Europe

In Mitsubishi Motors Europe was established in order to coordinate and after-sales specifically for the European European product revival with the Colt in 2004 and the Grandis, Lancer Evolution IX, new and Colt CZC Cabriolet joined the In 2007 the full product transformation was further developed the introduction of the all new Outlander and revised 2008 saw the introduction of the all new Lancer, Sportback and facelifted Colt.

The Japanese specification pure- i-MiEV was launched in Europe to be in government trials in 2009, the EU specification vehicle arrived a later in 2010. Mitsubishi Europe still exists as an and PR operation to assist European

The Colt Car Company Limited – UK

The Colt Car Company Limited Motors in the UK) was established as the sole UK in 1974. Subsequently, and as a sister to Colt, a specialist wholesale finance company, Spitalgate Services Ltd. was established, now also operates MCM which is in promoting sales of Mitsubishi on contract hire. Colt has a minority stake in Shogun Ltd. which provides finance to customers.

At present has a comprehensive network of franchised Motors dealerships throughout the UK.

to the end of import quotas in 1996 annual sales were 10,000 units, with a mix of 4x4s and in 2000 a new management took over. A new strategy was for fleet business, product and and new terms for dealers. Mitsubishi became the fastest growing marque in the UK and annual sales than doubled between the 2000-2005.

The retirement of majority David Blackburn in 2008 led to his in the company being sold to MC (Europe) NV (MCAE), a wholly-owned of Mitsubishi Corporation. As a result of acquisition, Mitsubishi Motors in the UK is now a subsidiary of Mitsubishi Corporation. Corporation is Japan’s largest trading company, with 200 operational bases and 500 group in approximately 80 countries worldwide.

The Managing Director of the UK operation is Bradley who joined the Company in 2000. He was originally appointed as Manager – Sales Operations and was to Sales Marketing Director in 2001 with responsibility for Sales, Marketing, Product Press Public Affairs, Development and Business Management taking the role of Managing in April 2009.

Mitsubishi Electric Cars

The number one Mitsubishi vehicle in the UK in recent has been the L200 pick-up. The drove forward the success of in the pick-up segment in the UK, remaining the market leader for over 10 The i-MiEV was, and is, an important for Mitsubishi and made a statement in 2009 to the global car industry as the first mass-produced, zero full electric vehicle

Mitsubishi continually strengthen and our product line-up with the of new and innovative products such as the ASX vehicle launched in 2010, the Mirage and the all-new Outlander launched in 2013 and the PHEV of this Outlander will be Motors’ first EV-based, Hybrid, drawing on our extensive know-how and 4-Wheel-Drive expertise.

a strong management team and a of exciting new products on the horizon, Motors in the UK are in an excellent position to on past successes in an increasingly marketplace.

The Future for Mitsubishi in the UK

Lance Bradley, Mitsubishi in the UK s current Managing Director, the company in July 2000 Ford of Great Britain he spent 12 years in a variety of and operational roles. Originally as General Manager – Sales he was promoted to Sales and Marketing in October 2001 with for Vehicle Sales, Marketing, Planning, Press and Public Network Development and Business In April 2009 he was promoted to the of Managing Director with for the overall direction of Mitsubishi in the UK.

Lance is also Member of the of Spitalgate Dealer Services.


A key focus for the UK has been on dealer network and its profitability. figures reveal that the franchise in the UK is in a very healthy with dealer profitability in recorded as the best in the company’s and that 2011 has continued the same strong performance. It is no therefore, that the brand is to expand its successful network of UK with several other new dealer prospects waiting to the franchise.

Key to the brand’s success in new dealers is Mitsubishi’s pragmatic, focussed approach to commercial making. This, along its existing product line-up, future product plans and environmental messages makes an excellent proposition for potential

Intelligent Motion

Intelligent is Mitsubishi Motors in the UK’s that encompasses all of Mitsubishi’s and technological credentials. At no time in history has attention on global issues been so acute, and we at Motors in Japan and Mitsubishi in the UK want to play our part in reduce the impact that our and our customers’ activities, have on the

The pure-electric i-MiEV is just one part of the equation. With its emissions it will help down our – and our customers’ – carbon while contributing to cleaner air in our and cities, with health and benefits for all. Mitsubishi are looking to reduce tail-pipe on their conventional engine too as well as using recycled and bamboo resin where

The introduction of plug-in hybrid in 2012 will strengthen credentials even further.

Motors in the UK’s whole – which drives everything do – is based on the Japanese ‘kaizen’ of constant evolution and improvement. It is out of a desire to never rest, to accept the status quo, to accept the thought that we ever achieved enough.

So, for Motors in the UK, “Intelligent Motion” is a banner under which can place so much of what do, and how they do it.

Excellent Service

key focus for the Management team at Motors in the UK has been on ‘Excellent All of the most successful brands a key point of differentiation like the product or the biggest sales As a 1% market share manufacturer in the UK, Motors recognise that key point of differentiation is to provide all of customers, staff and associates Excellent Service.

Therefore, is a priority for Mitsubishi today and forwards.

Mitsubishi i Electric Cars

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