DailyTech UPDATE Mitsubishi to Kill Evo Will Focus on Electric Cars

14 Мар 2014 | Author: | Комментарии к записи DailyTech UPDATE Mitsubishi to Kill Evo Will Focus on Electric Cars отключены
Mitsubishi Electric Cars

Mitsubishi Lancer Evolution X

Mitsubishi Concept Global Small

Mitsubishi’s long-running Evo line is coming to an end

When it comes to the U.S. car market, Mitsubishi is one of the most lackluster and increasingly overlooked brands with long-in-the-tooth models. Vehicles like the Endeavor, Galant, and Outlander barely make a blip on the radar screen. Even the Eclipse — which was a boy racer staple in the 90s — is a laughing stock today.

The one bright spot over the years — at least for enthusiasts — has been the Lancer Evo. The current Evo X is a 300hp AWD compact that does battle with Subaru’s WRX STI. However, its days are now numbered.

An official for Mitsubishi made the announcement that the Evo X will be the last member of a long line of performance machines according to AutoCar . Instead of furthering the development of vehicles like the Evo X, Mitsubishi will instead pour more resources into electric vehicles.

There is still a demand [for the car], said Gayu Eusegi, Mitsubishi s global product director. But we must stop. Our influence now is EV technology.

So that means more vehicles the i-MiEV and the dreadfully bland Concept Global Small (CGS) that was unveiled in Geneva this week are in store for consumers. Although the production CGS is initially to be powered by 1.0-liter and 1.2-liter three-cylinder engines, Mitsubishi will no doubt be looking to add hybrid and all-electric powertrains to the little runabout.

It remains to be seen if a move to electric vehicles will help Mitsubishi’s fortunes here in the U.S. but it seems doubtful. Likewise, its Japanese rivals have the market cornered in hybrid technology and are already breaking down the door when it comes to full electric vehicles .

Sales for the brand paint an even grimmer picture. For the month of February, Mitsubishi sold just 6,893 cars in the U.S. To put those numbers in perspective Toyota, Nissan, and Honda sold 128,032, 83,226, and 87,263 vehicles respectively for the month of February.

Mitsubishi Motor Cars has issued a statement in response to the numerous reports on the demise of the Evo:


Production of the current Lancer Evolution continues as planned.

As for its successor, regulations and market feedback will dictate its engineering package architecture.

MMC has kept the Lancer Evolution sedan evolving as the brand’s highest performing model in the global market. However, as the market’s needs and demands change, MMC is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course.

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